Global Strategic Marketing Communication Specialist DECCO WW
1 day ago
Valencia
The Global Strategic Marketing & Communication Specialist is responsible for defining and driving DECCO's global marketing and communication strategy, ensuring alignment between business objectives, brand positioning, and commercial growth priorities. This role focuses on developing a consistent global narrative, strengthening DECCO's market positioning, and enabling effective communication across regions, products, and business functions. The position works closely with senior leadership, commercial teams, R&D, and regional stakeholders to enhance brand visibility, support go-to-market strategies and reinforce DECCO's leadership within the post-harvest industry. • Develop and implement DECCO's global marketing and communication strategy aligned with business objectives., • Define strategic communication priorities and annual marketing plans., • Support business growth initiatives through effective market positioning and value proposition development., • Monitor market trends, customer needs, and industry developments to identify communication opportunities., • Ensure consistency of brand identity, messaging, and communication standards across all regions., • Develop messaging frameworks and value propositions for products, solutions, and corporate initiatives., • Oversee the creation and distribution of strategic marketing content across multiple communication channels., • Maintain global brand guidelines and marketing assets., • Collaborate with Product Management and R&D teams to communicate product innovations and technical developments., • Translate complex technical concepts into clear and compelling customer-focused messaging., • Support product launches through strategic communication plans and marketing materials., • Develop content that highlights DECCO's innovation capabilities and industry leadership., • Coordinate DECCO's participation in global trade shows, conferences, and industry events., • Develop event communication strategies and promotional campaigns., • Manage sponsorship opportunities that enhance brand visibility and business development objectives., • Measure and evaluate the impact of marketing events and industry activities., • Partner with regional teams to ensure alignment between global strategy and local market needs., • Provide communication frameworks, tools, and guidance to support regional marketing activities., • Facilitate best-practice sharing across regions and business units., • Ensure effective execution of global campaigns at local level., • Manage relationships with agencies, designers, media suppliers, and external communication partners., • Coordinate external vendors to ensure quality, consistency, and timely delivery of marketing initiatives., • Monitor budgets and evaluate supplier performance., • Identify opportunities to optimize marketing resources and investments., • Support internal communication initiatives that strengthen employee engagement and alignment with company objectives., • Develop communication materials for corporate announcements, leadership messages, and strategic initiatives., • Collaborate with Human Resources and leadership teams to enhance internal communication effectiveness., • Promote a consistent understanding of DECCO's vision, strategy, and values across the organization., • Bachelor’s degree in marketing, Communications, Business Administration, Journalism, or a related field., • Master’s degree in marketing, Communications, Business Strategy, or related discipline is considered an asset., • Minimum 5 years of experience in strategic marketing, corporate communications, brand management, or related roles., • Experience working in multinational and matrix organizations., • Proven track record in developing and implementing global marketing and communication strategies., • Experience managing cross-functional and international projects., • Experience within the agrochemical, agricultural, post-harvest, or agribusiness sector is highly desirable., • Fluent English (written and spoken)., • Spanish is highly desirable., • Additional languages are considered an advantage., • Strategic marketing planning., • Corporate communication and brand management., • Content strategy and messaging development., • Market positioning and go-to-market strategy., • Project management and stakeholder coordination., • Marketing analytics and campaign performance measurement., • Digital marketing and communication platforms. #J-18808-Ljbffr