Growth Marketing Manager - madrid
hace 3 días
Madrid
We are looking for a Growth Manager to lead end-to-end acquisition projects and drive performance across paid media, lead generation, and eCommerce growth. This is a player-coach role combining hands-on execution with cross-functional leadership: you will be able to operate campaigns directly in-platform when required, while coordinating internal and external resources to launch acquisition initiatives from zero to scaled performance, with strong ownership, prioritization, and operational discipline. The responsibilities of the role: End-to-end Acquisition Project Leadership • Lead acquisition initiatives from strategy to execution: objectives, channel mix, budget allocation, deliverables, timelines, and results., • Build and run acquisition projects from scratch (new products, new campaigns, new audiences, new landing experiences), ensuring fast and high-quality delivery., • Own cross-functional coordination to deliver end-to-end: align and manage resources across creative/content, SEO, CRO/UX, web/dev, analytics and any external partners. Performance Marketing Execution (Hands-on when required) • Plan, launch, optimize, and scale campaigns across Google Ads (Search/PMAX/YouTube) and Meta Ads (minimum)., • Ensure full-funnel performance: audience strategy, creative testing, retargeting, landing page alignment, and continuous optimization., • Lead generation: manage lead volume and quality with a pragmatic approach to qualification signals and funnel efficiency. eCommerce Growth Enablement (Acquisition + Conversion) • Understand and drive eCommerce growth levers in partnership with CRO/UX, SEO/GEO and web teams. Opportunity Detection & Growth Intelligence • Proactively identify growth opportunities: new segments, keywords, audiences, creatives angles, offers, and new sources of demand. Operating Cadence & Stakeholder Management • Establish execution cadence: weekly priorities, workstreams tracking, decision-making forums, and clear communication with stakeholders., • Ensure quality control across deliverables (briefing standards, QA checklists, and launch readiness) to prevent errors and rework. Experience and Skills: • . 7-10+ years in agency or hybrid environments, with proven ownership of acquisition/performance projects., • Demonstrated ability to lead end-to-end lead generation and acquisition programs, including cross-functional delivery., • Hands-on expertise in Google Ads and Meta Ads (campaign setup, optimization, structure, bidding, targeting, retargeting)., • Strong understanding of eCommerce fundamentals (conversion drivers, UX implications, landing page performance, measurement basics)., • Strong project leadership: scope definition, prioritization, resource coordination, and delivery under pressure., • Commercial mindset and performance orientation: ability to connect actions to outcomes and make trade-offs., • Clear, direct communication and strong stakeholder management skills. Preferred Qualifications: • Experience with additional paid platforms (e.g., TikTok Ads, LinkedIn Ads, DV360)., • Experience scaling campaigns across multiple audiences/markets and managing external agencies/vendors., • Basic knowledge of tracking fundamentals (events, pixels, UTMs) to ensure launch Languages: • English: C1 level required (written and spoken)., • Spanish: native. Soft Skills: • Communication & Listening – Clearly understand and express client needs across teams., • Relationship Building – Adapt to cultural nuances and maintain lasting client trust., • Leadership & Coordination – Guide cross-functional teams and align strategies., • Strategic Thinking – Shape global brand objectives into localized campaign action., • Problem-Solving – Identify obstacles and implement agile solutions., • Organization & Adaptability – Manage multiple markets and priorities under pressure., • Negotiation & Diplomacy – Balance client goals, budgets, and team interests., • Confidence & Humility – Lead assertively while being receptive to feedback., • Curiosity & Proactivity – Continuously seek improvements and innovation.