Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business;
Determines staffing, financial, material and other short- and long-term requirements;
Oversees staff training, rotas and the allocation of work;
Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with;
Ensures that adequate reserves of merchandise are held and orders new stock as required;
Maintains financial and other shop records and controls security arrangements for the premises;
Authorises payment for supplies received and decides on vending price and credit terms;
Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.