New Media Manager【Geely Auto Brand】
8 days ago
Madrid
pstrongPosition Overview /strong /ppIn line with the current competitive landscape of the Spanish automotive OEM market—characterized by rapid electrification, strong Chinese brand entry, increasing digital lead acquisition, and high dependence on dealer network conversion—we are seeking a New Media Manager to drive brand visibility, audience engagement, and lead generation across Spain. /ppbr/ppThis role goes beyond content posting. It requires strategic planning, performance orientation, deep understanding of the Spanish digital ecosystem, and the ability to convert online engagement into measurable business outcomes (traffic, test drives, leads, and brand consideration). /ppbr/ppThe ideal candidate combines content strategy, performance mindset, and community intelligence, acting as a bridge between brand, media, dealer network, and sales teams. /ppbr/ppKey Responsibilities: /ppbr/ppstrongSocial Media Strategy Brand Positioning /strong /polliDevelop and execute the annual and quarterly social media strategy aligned with OEM brand positioning and Spanish market launch priorities. /liliDefine content pillars (product, technology, NEV education, lifestyle, CSR, dealer activation, etc.) to strengthen brand awareness and consideration. /liliEnsure consistent brand tone, visual identity, and messaging across all digital platforms. Benchmark competitors (EV brands, emerging Chinese OEMs, traditional brands) and identify differentiation opportunities. /liliLead live streaming strategy (New Media) /li /olpbr/ppstrongPlatform Management Content Operations /strong /polliManage the social media agency ensuring the established KPIs Supervise official brand accounts on Instagram, TikTok, YouTube, Facebook, and LinkedIn (if B2B/fleet focus applies). /liliPlan, script, coordinate production, and publish short-form videos, launch content, behind-the-scenes materials, auto show coverage, and influencer collaborations. /liliLocalize global HQ assets for Spanish audience relevance (language, cultural nuance, regulatory compliance). /liliSupervise and implement content calendars aligned with the brand editorial content vehicle launches, campaigns, seasonal promotions, and dealer events. /li /olpbr/ppstrongPerformance Lead Conversion Focus /strong /polliDesign social media funnels linking awareness → engagement → website traffic → lead generation → dealer test drives. Collaborate with Media Performance /lili Marketing to optimize paid social campaigns (Meta Ads, TikTok Ads, YouTube Ads). /liliTrack KPIs including engagement rate, cost per lead, click-through rate, conversion rate, and assisted conversions. Optimize creatives and messaging based on data insights to improve ROI and marketing efficiency. /li /olpbr/ppstrongCommunity Management Reputation Control /strong /polliMonitor and manage community interactions, ensuring timely and professional responses. /liliIdentify potential reputation risks and coordinate with PR and Legal for issue management. /liliDevelop strategies to transform dissatisfied customers into brand advocates. /liliAnalyze audience sentiment and provide structured feedback to Marketing, Sales, and After-sales teams. /li /olpbr/ppstrongInfluencer KOL Collaboration /strong /polliIdentify and manage collaborations with automotive influencers, NEV opinion leaders, lifestyle creators, and local KOLs. /liliEvaluate influencer ROI (engagement quality, traffic generation, brand sentiment impact). /liliSupport product launches, auto shows, and experiential events with influencer amplification. /li /olpbr/ppstrongDealer Digital Enablement /strong /polliProvide standardized digital guidelines to dealer network for local social media execution. /liliEnsure brand compliance across dealer-managed digital channels. /liliSupport dealers with localized content templates and campaign toolkits to improve regional lead generation. /li /olpbr/ppstrongReporting Strategic Insights /strong /polliEstablish dashboard reporting systems integrating platform data, paid performance metrics, and CRM lead feedback. /liliDeliver monthly and quarterly digital performance reports with actionable recommendations. /liliProvide insights on Spanish consumer behaviour trends in NEV/EV adoption, mobility perception, and digital engagement patterns. /li /olpbr/ppstrongQualifications Education Experience /strong /polliBachelor’s degree or above in Marketing, Communications, Digital Media, or related field. /liliMinimum 4–6 years of experience in social media management or digital marketing. /lili Experience in automotive OEM, EV brands, or high-value consumer goods strongly preferred. /liliProven experience managing multi-platform brand accounts and measurable performance outcomes. /li /olpbr/ppstrongProfessional Competencies /strong /polliStrong understanding of the Spanish digital media ecosystem and consumer behavior. /lili Content creation capability (short video scripting, basic editing coordination, storytelling logic). /liliData-driven mindset with ability to interpret platform analytics and optimize campaigns. /liliKnowledge of paid social mechanics and collaboration with performance teams. /liliUnderstanding of automotive customer journey (awareness → consideration → test drive → purchase). /liliDeep understanding and strong capabilities of explaining our products and technologies /li /ol pstrongCore Attributes Content creator: /strong /polliexcellent communication skills Results-oriented and ROI-conscious. /liliStrong cross-functional communication skills (Sales, PR, HQ Marketing, Dealers). /liliAble to operate in fast-growing OEM environments with high launch intensity. /liliStructured, detail-oriented, and execution-focused. /li /olpbr/ppstrongLanguage Requirements /strong /polliFluent Spanish (native or equivalent professional level). /liliProfessional working proficiency in English. /li /olpbr/ppstrongAdditional /strong /ppThis role may undertake other related responsibilities based on business development needs and brand expansion strategy in Spain. /p