Brand Activation Manager – BU Spain
hace 1 día
Valencia
pstrongLocation: /strong Madrid Office, Spain /ppstrongJob Type: /strongPermanent Employment, Full Time /ppstrongReporting Line: /strong Head of Marketing /ppstrongLanguages Required: /strong English and Spanish (Must) /ppbr/ppstrongABOUT MIDEA GROUP /strong /ppMidea Group is a publicly listed Global Fortune 500 company and is the world’s leading /ppmanufacturer of home appliances. Committed to bringing innovation to life, Midea Group /ppgoes beyond smart home appliances and comprises business pillars like HVAC and /ppBuilding Technologies, Robotics and Automation, Electro-Mechanical and Digital /ppInnovation. Being ranked #246 in the 2025 Global Fortune 500 List, Midea is proud of its /pp190,000+ employees and presence in 200+ countries, including several subsidiaries in the /ppEuropean market. /ppbr/pulli64.3 Billion USD Total Revenue in 2025 /lili5.4 Billion USD Net Profit in 2024 /liliGlobal Fortune 500 #246 in 2025 /liliForbes 2025 GLOBAL 2000 #184 /li /ulpbr/ppstrongMIDEA TEAK INTEGRATION /strong /ppIn April 2025, Teka Group begins its next century as part of Midea, accelerating RD, /ppscaling in high‑growth markets, and deepening global synergies. The acquisition combines /ppMidea’s technological leadership and manufacturing scale with Teka’s century‑long brand /ppheritage and strong European footprint to deliver broader, more innovative home solutions /ppworldwide. Backed by Midea, Teka will strengthen operations, expand into new categories, /ppand reinforce its organizational structure and three iconic brands—Teka, Küppersbusch, /ppand Intra /ppbr/ppstrongMIDEA EUROPE HEADQUARTER /strong /pulliLocation:strong Paseo de la Castellana 85, 9th Floor, 28046 Madrid, Spain. /strong /liliMidea Europe deliver leading MDA and SDA consumer electronics alongside comprehensive HVAC solutions. /li /ulpbr/ppstrongABOUT THE ROLE /strong /ppResponsible for leading the local brand activation, product launch, and brand growth strategy, ensuring integrated and consistent execution across all consumer touchpoints. /ppThe role combines strategic thinking, consumer understanding, executional excellence, and commercial orientation to accelerate brand consideration, sell-out, and sustainable growth of priority categories. Acts as the main integrator between brand, product, media, retail, digital, and sales functions, transforming regional strategies into actionable and relevant plans for the local market. /ppbr/ppstrongKEY RESPONSIBILITIES /strong /ppstrongBrand Activation Growth Strategy /strong /pulliDefine and lead the local Brand Activation and Go-To-Market strategy aligned with business objectives and commercial priorities. /liliDevelop 360° activation plans for campaigns, product launches, and key business moments. /liliIdentify growth opportunities based on consumer insights, cultural trends, and competitive dynamics. /liliEnsure consistent brand execution across all online and offline channels. /liliManage the annual activation calendar, optimizing investments and resources to maximize commercial impact. /li /ulpbr/ppstrongProduct Launches Category Growth /strong /pulliLead end-to-end product launches, ensuring excellence in execution and compliance with timelines. /liliCoordinate sell-in and sell-out activities, adapting regional strategies to local market needs and ensuring conversion of investment. /liliMonitor the commercial performance of launches and categories, identifying optimization opportunities. /liliCollaborate with Product Management to provide consumer, retail, and market feedback for future innovations. /li /ulpbr/ppstrongConsumer Insights Market Intelligence /strong /pulliAnalyze consumer, competitor, and market trends to identify growth opportunities. /liliTransform insights into communication, content, and activation strategies relevant to the target audience. /liliMonitor brand, category, and campaign performance to generate actionable learnings. /li /ulpbr/ppstrong Brand Management Communication /strong /pulliLead initiatives aimed at driving brand growth, awareness, and cultural relevance. /liliEnsure the correct implementation and alignment of brand identity, positioning, and /lilimessaging across all channels. /liliIdentify opportunities for relevant partnerships and collaborations to amplify brand /lilivisibility. /li /ulpbr/ppstrongDigital, Social Media Content /strong /pulliLead the local content, social media, and influencer strategy to strengthen engagement /liliand brand consideration. /liliManage the editorial calendar, community growth, and the execution of digital campaigns. /liliMonitor performance metrics and optimize results throughout the conversion funnel. /li /ulpbr/ppstrongMedia, PR Earned Media /strong /pulliDefine and coordinate the media, PR, and earned media strategy in collaboration with agencies and stakeholders. /liliBuild strong relationships with media, influencers, creators, and strategic partners. /liliDrive brand and product visibility through organic coverage and editorial opportunities. /li /ulpbr/ppstrongCross-Functional Leadership Agency Management /strong /pulliLead cross-functional coordination between marketing, product, sales, trade marketing, e-commerce, and other key stakeholders. /liliManage external agencies, ensuring alignment with objectives, priorities, and brand standards. /liliEnsure efficient and coordinated execution of all activation initiatives. /li /ulpbr/ppstrongBudget Management Performance /strong /pulliManage and optimize the marketing and activation budget, ensuring efficient allocation of resources. /liliMonitor KPIs related to brand performance, campaigns, launches, and commercial results. /liliMaximize return on investment through results-oriented management and continuous improvement. /li /ulpbr/ppstrongKEY REQUIREMENTS /strong /pulliAt least 10 years of experience in Brand Marketing, Activation, Go-To-Market, or similar positions within multinational companies and dynamic environments. /liliExperience leading integrated campaigns, product launches, and omnichannel activations. /liliStrong understanding of branding, digital marketing, and performance-driven marketing. /liliFluent English (minimum C1). Native Spanish. /liliExpert-level Excel and PowerPoint skills. /li /ulpbr/ppstrongKey Skills /strong /pulliStrategic vision and business orientation. /liliAnalytical capability and data-driven mindset. /liliCross-functional leadership and organizational influence. /liliAbility to combine brand building with conversion and growth objectives. /liliExcellent stakeholder and agency management skills. /liliStrong prioritization and execution capabilities. /li /ulpbr/ppstrongWHAT WE OFFER /strong /pulliSpain is Midea Europe’s headquarter, offering exceptional professional growth opportunities. /liliAn international, goal-oriented, and collaborative work environment. /liliRobust training and career development programs. /liliCompetitive, country-specific employee benefits tailored to local markets. /li /ulpbr/ppemMidea Group is an Equal Opportunity Employer where diversity inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. /em /p