VP of Engagement
hace 12 días
Valencia
ppMedier isn’t just a marketing agency - we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data‑driven insights, we don’t just deliver campaigns - we deliver results. Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. /ppAt Medier, CRM is the heart of the business. We are looking for a bVP of Engagement /b, who will own the full customer lifecycle strategy. In this role you will be responsible for ensuring that our global user base returns, engages, and grows in value. You will lead a massive, fast‑scaling organization (including 80+ upcoming hires) and partner deeply with our technical teams to evolve our internal CRM product. /ph3Responsibilities /h3ulliOwn the end‑to‑end retention, reactivation, and LTV strategy across multiple verticals (E‑commerce, Fintech, Gaming, etc.) /liliLead and mentor a 150+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth /liliCollaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration /liliOversee high‑volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance /liliDefine and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization /li /ulh3Requirements /h3ulli10+ years in CRM/Lifecycle leadership within fast‑scaling tech environments (Fintech, E‑commerce, Dating, or Gaming preferred) /liliExperience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian /liliUnderstanding of CRM architecture and "system logic." You don’t just send emails; you build automated ecosystems. Expertise in multi‑channel user journeys (Email, Push, SMS, In-app) /liliBeing a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization /liliProven track record of influencing CRM product development and data infrastructure /liliFluency in English; ability to navigate a diverse, global workforce /liliLearning and development opportunities and interesting challenging tasks /liliPrivate medical coverage including inpatient, outpatient, dental care, annual check‑ups, maternity support /liliOpportunity to develop language skills and partial compensation for the cost of English and Portuguese language classes (for localization purposes) /liliBirthday celebration present /liliTime for proper rest, with 24 non‑business days per year and additional 6 paid sick days /liliCompetitive remuneration level with annual review /li /ul /p #J-18808-Ljbffr