B2C marketing manager
4 days ago
Valencia
Company: SVibe Location: Valencia, Spain — Full-time, in office Compensation: €33,000–€42,000 gross/year (all-in) Reports to: Founder About SVibe SVibe is a fast-growing sexual wellness startup working with partners across the globe. We're a small, tight-knit team that moves fast, works hard, and doesn't hide behind process. If you thrive in environments where things change weekly and every person's contribution is felt immediately — you'll fit right in. We're looking for a B2C Marketing Manager to help us grow our direct-to-consumer channel. The Role You'll be the go-to person for SVibe's B2C marketing, reporting directly to the founder. We have a solid organic revenue base — your job is to help scale it by managing our roster of specialist agencies and executing across multiple channels. You'll have real visibility into the B2C P&L — revenue, spend, and margins — and you'll be expected to use that to make smart day-to-day decisions about where we invest and how we grow. Agency & Channel Management • Manage relationships with external agencies across paid media, influencer marketing, crowdfunding, marketplace, email/CRM, and e-commerce platforms — hands-on, not at arm's length, • Brief agencies clearly, review their work critically, and push them when output isn't good enough, • Track performance across channels and flag what's working and what isn't Website & DTC Operations • Be the main person looking after SVibe's website — from conversion optimization to making sure the storefront reflects the brand, • Help improve the customer journey from first touch to repeat purchase Collaboration • Work closely with our Content Manager on creative, content, and brand execution to make sure growth efforts and brand voice move in lockstep Growth Over Time • As specific channels scale, we'll hire dedicated specialists. You'll have input into when that happens and what we need. Who You Are Must-haves: • 3–5 years of marketing experience with a strong career trajectory — we care more about the slope of your growth than the exact titles on your CV, • Commercially minded — you're comfortable thinking in terms of revenue, CAC, LTV, and ROAS, not just impressions and clicks, • Happy being a generalist in a small team where you'll context-switch between reviewing ad creative, chasing an agency for deliverables, and troubleshooting a checkout flow — all in the same morning, • High standards for agency output — you've either managed agencies before or you're the type who won't let mediocre work slide, • Ready to match the pace of a startup where everyone wears multiple hats and nobody waits to be told what to do, • Fluent in English (our working language) Strong pluses: • Experience managing agencies from the brand side (not agency-side experience — brand-side, holding agencies accountable), • Hands-on experience with any of: Meta Ads, crowdfunding campaigns, influencer programs, Amazon, Google Ads, email marketing platforms, Shopify, • Experience in DTC / e-commerce — you understand conversion funnels and what makes someone click "buy" Personality fit: • You're energized, not intimidated, by working in sexual wellness — it's a category that requires confidence, taste, and a sense of humor, • You're self-directed and don't need someone looking over your shoulder, • You'd rather be close to the numbers and held accountable than hide behind activity metrics What We Offer • A hands-on role with real responsibility and direct access to the founder, • A seat at the table where your impact is immediately visible — no layers, no politics, • The energy of a fast-moving startup with global reach, • Room to grow as the B2C channel scales, • Full-time position in our Valencia office