Senior Martech Expert
9 days ago
Madrid
At ING we are looking for Senior Martech Expert Your role and work environment: Dé el siguiente paso en su carrera profesional ahora: desplácese hacia abajo para leer la descripción completa del puesto y envíe su solicitud. As Senior Martech Expert, you will drive the vision, prioritization, and delivery of the bank’s digital online data foundation within Adobe Experience Platform (AEP). The role ensures that online digital data is accurately collected, governed, and made available for measurement and activation, while offline data is consumed in CJA and leveraged for audience creation in collaboration with other teams. This is a technical Product Owner role, leading a squad of data collection, activation, and analytics specialists, and acting as a key enabler for Growth, Marketing, and Digital teams. You will operate at the intersection of data, technology, and strategic use cases, ensuring the data ecosystem (AEP, RTCDP, CJA, Tag Management, consent, and integrations) supports scalable measurement and activation readiness. You will work in a fast-paced, cross-functional and transversal environment, collaborating closely with Marketing, Growth squads, IT, Digital Sales, Paid Media, Data, DPO/DPE and external vendors. The role requires strong prioritization, stakeholder management and the ability to translate complex technical topics into clear business value. You will be part of the Growth Tribe, working as a key enabler squad for multiple product and business teams, leveraging Agile methodologies and a culture of continuous improvement. Your key responsibilities: As Senior Martech Expert, you will: • Own and evolve the product vision and roadmap for the Squad, balancing business demand, technical sustainability and long‑term scalability of the digital data ecosystem., • Lead the prioritization of transversal initiatives related to data collection, data quality, governance, activation and analytics adoption., • Ensure accurate and reliable data collection across web, app and other digital touchpoints, including tagging, event definition, schemas and datasets., • Drive the adoption and evolution of Customer Journey Analytics (CJA) as the bank’s core digital analytics solution, including the transition from Adobe Analytics., • Enable data activation use cases through RTCDP and integrations with paid media, owned media and personalization platforms (e.g. Adobe Target)., • Ensure proper online data governance, consent management and compliance in collaboration with DPO/DPE, Legal and IT teams., • Act as a key interface between business teams and highly technical profiles, ensuring clarity of scope, expectations and delivery., • Manage dependencies and alignment with multiple squads and stakeholders (Acquisition, Performance, Digital Sales, IT, Native App teams, etc.)., • Continuously identify opportunities to optimize data flows, reduce technical debt, improve data quality and control platform costs., • Define and track KPIs related to data quality, adoption, reliability and delivery performance of the squad., • Serve as escalation point for data‑related incidents and prioritization conflicts, ensuring transparency and fast resolution., • Evolve and optimize the MarTech stack, ensuring its continuous evolution and that ING Spain fully leverages the value of all available tools., • Act as the Product Owner of the AEP Data squad, owning and prioritizing the backlog in alignment with business value and technical constraints., • Translate business needs into clear user stories and acceptance criteria, working closely with data and engineering specialists., • Lead Agile ceremonies (refinement, sprint planning, reviews and retrospectives)., • Ensure timely and high‑quality delivery of features, improvements and fixes., • Communicate progress, risks and trade‑offs clearly to stakeholders and leadership., • Bachelor’s degree in engineering, data, digital, marketing technology or a related field., • Solid experience as Product Owner or similar role in data‑driven or technical environments., • Strong understanding of Adobe Experience Platform ecosystem (AEP, RTCDP, CJA, Web SDK, Tag Management)., • Experience working with digital analytics, data collection, customer data platforms and activation use cases., • Ability to collaborate effectively with highly technical profiles (data engineers, analysts, platform specialists)., • Good understanding of data privacy, consent management and regulatory constraints (GDPR)., • Strong stakeholder management and prioritization skills in complex, transversal environments., • Analytical mindset with the ability to connect technical decisions to business impact., • Comfortable operating in environments with high ambiguity and evolving scope. The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. Check out what is waiting for you! Be flexible my friend. Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing. Restaurant card. So that thinking about what to have for lunch doesn’t take up your time or your cravings. Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! Health insurance. For you and all your family (spouse/partner and children). Life insurance. We help you protect what matters most to you. Flexible remuneration. In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… Free company shuttle. It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. Banking benefits. Special loans with more beneficial conditions. Special mortgage conditions after 6 months working at the bank. And you can benefit from our pension plan after 1 month with us! More vitality and more belonging 360º care of the employee (physical, mental, social connection & purpose). Physiotherapy service on site. Clinics with professional, world-class athletes. Gympass service. Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program. Get to know Us We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society. And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. xcskxlj We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
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