CRM & Field Force Enablement Product Owner
hace 20 horas
Barcelona
Job title: CRM & Field Force Enablement Product Owner ¿Es este su próximo empleo? Descúbralo leyendo la descripción completa a continuación y no dude en enviar su candidatura. Location: Barcelona, Spain About the Job The Product Owner will join the Digital Growth Hub & Commercial team, part of Healthcare Digital Business Solutions, responsible for managing the worldwide solution portfolio, roadmap, project delivery and support across Commercial, Marketing, Manufacturing & Supply, Support functions, and Science. The Digital commerce team oversees a broad portfolio of applications that must be correctly integrated with Opella business functions and external partners to enable best‑in‑class commercial operations, with a particular focus on Salesforce‑led solutions (CRM, B2B Portal, Marketing Automation), content enablement platforms, merchandising, and field reps CRM tools. Responsibilities CRM & Field Force Platform Product Owner CRM • Define and drive the global product strategy and roadmap for CRM, covering territory management, account planning, order taking, call reporting, and retail execution lifecycle., • Partner with Sales and Trade Marketing business owners to translate field‑force workflows into prioritized epics, user stories, and acceptance criteria for CRM enhancements and bug fixes., • Drive adoption of CRM features enabling Sales Managers to monitor field performance in real time., • Ensure seamless integration between CRM and downstream systems (ERP, trade promotion management, supply chain)., • Collaborate with Medical Affairs and Commercial teams to align compliant HCP call reporting, sample management, and scientific exchange tracking., • Ensure configuration meets local regulatory and compliance requirements (e.g., HCP interaction reporting, GDPR, transparency codes) across all active markets., • Coordinate with support team & vendor to ensure SLAs are duly respected. Commercial Field Rep Content Storage & Enablement • Own the global product strategy and roadmap for Showpad as Opella's content enablement and field engagement platform., • Govern the Field Force content taxonomy, tagging schema, and audience‑based publishing governance across Sales, Medical, Trade, and Merchandising content pillars., • Drive Showpad's integration with CRM to enable content sharing, call reporting linkage, and engagement analytics in a unified field view., • Define and maintain the Showcase architecture – ensuring Sales Reps, Medical Reps, and Merchandisers each have a curated, role‑appropriate content experience., • Champion Showpad analytics and content performance reporting to inform the Marketing and Trade Marketing teams on asset effectiveness and field utilization., • Coordinate with support team & vendor to ensure SLAs are duly respected. Product Governance & Stakeholder Engagement • Run relevant product ceremonies (sprint planning, backlog grooming, retrospectives) coordinating with internal delivery teams and vendor squads., • Lead and teach best practices to platform users (Sales Ops, Medical Ops, Trade Marketing, field reps) – develop and maintain product documentation, user guides, release notes, and training materials., • Represent the field‑force platform portfolio internally, communicating product vision, release progress, and value delivery to senior commercial and digital stakeholders., • Monitor product performance metrics and user adoption across all three platforms; gather field feedback and make data‑driven prioritization decisions for the consolidated roadmap., • Stay ahead of Salesforce, Showpad, and IQVIA product roadmaps; evaluate new capabilities and AI advancements relevant to field force productivity and HCP engagement. Required Qualifications & Background • Master’s degree in computer science, Information Systems, Marketing, Business or a related field – or equivalent professional experience., • Proven experience as a Product Owner managing CRM or field‑force enablement platforms, with a track record of delivering complex, multi‑stakeholder products in an agile environment., • 5–7+ years of hands‑on experience with Salesforce Consumer Goods Cloud (or equivalent CRM in an FMCG/FMCH context), including territory management, visit planning, retail execution, and integration architecture., • 5–7+ years in a commercial or digital role within an FMCG or FMCH business, with solid understanding of field‑force operations, trade marketing, and HCP engagement models., • Strong understanding of how CRM, content enablement, and medical CRM systems integrate to form a unified, measurable field‑force digital ecosystem., • Experience defining KPI frameworks, tagging standards, and attribution models for field‑force performance; familiarity with CRM reporting and BI tools., • Solid experience with agile methodologies (Scrum/SAFe); proficient in backlog management tools (Jira, Confluence)., • Excellent relationship‑building and stakeholder management skills – able to align Sales, Medical, Trade Marketing, IT, and Digital teams around a shared platform vision., • Experienced in leading multi‑vendor delivery programs, managing escalations and SLA governance with Salesforce, IQVIA, and Showpad., • Strong facilitator: able to run workshops, sprint ceremonies, and executive review meetings with equal effectiveness., • Understanding of API‑based integrations and data flows between CRM, content, and analytics platforms., • Passion for innovation and a field‑rep‑centric mentality – with a deep appreciation for the day‑to‑day reality of Sales Reps, Medical Reps, and Merchandisers in the field., • A self‑starter experienced in leading cross‑functional projects and delivery workstreams with multiple simultaneous priorities., • Available and responsive to questions, clarifications, and instructions from both business and technical stakeholders. xcskxlj, • Curious about AI applications in field‑force enablement – proactively exploring how generative AI and predictive analytics can enhance CG Cloud, Showpad, and OCE workflows. #J-18808-Ljbffr