Marketing and Communications Manager - Hospitality / Restaurants (USA)
5 days ago
Madrid
The Opportunity A Spanish hospitality group, recognized for bringing Spanish gastronomy to the U.S. market, and currently in a strong phase of growth and consolidation, is seeking a Head of Marketing to lead and scale its entire marketing function in the United States. This is a senior, strategic and hands-on position, responsible for defining and executing the global marketing vision of the group, managing an internal team of approximately 5 marketing professionals, and coordinating multiple external agencies and partners. Key Responsibilities • Define and lead the global marketing strategy aligned with the group’s business objectives, expansion plans and brand positioning around Spanish gastronomy., • Manage, mentor and develop the internal marketing team (approx. 5 people), fostering performance, ownership and collaboration., • Coordinate and oversee external agencies (creative, digital, media, PR, influencers, performance marketing, etc.)., • Own the full 360º marketing scope, including:, • Brand strategy and positioning, • Digital marketing (paid media, SEO, SEM, CRM, email marketing), • Social media and content strategy, • PR, events and brand activations, • Influencer marketing and strategic partnerships, • Local store marketing and opening campaigns, • Drive customer acquisition, retention and loyalty across all channels and locations., • Track performance through KPIs, dashboards and ROI analysis, optimizing budgets and campaigns on an ongoing basis., • Work closely with Operations, Finance and Leadership to ensure marketing initiatives support commercial and operational goals., • Guarantee brand consistency and excellence across all touchpoints, reinforcing the identity of Spanish cuisine and culture. Profile Requirements • Proven experience as Head of Marketing, Marketing Director or Senior Marketing Manager, preferably within hospitality, restaurant groups or lifestyle consumer brands., • Solid background in restaurant / F&B marketing is highly desirable., • Bilingual or native-level English is mandatory. Spanish is a strong plus., • Strategic thinker with a hands-on, execution-driven mindset., • Demonstrated leadership experience managing teams and multiple external agencies., • Strong knowledge of 360º marketing, both online and offline., • High level of dynamism, adaptability and energy, comfortable in fast-paced, growth-oriented environments., • Data-driven and business-oriented profile with strong analytical skills., • Willingness and ability to live and work in California, USA. What’s Offered • A key leadership role within a growing Spanish hospitality group expanding its presence in the U.S., • High autonomy, visibility and real impact on brand and business growth., • Responsibility for a full marketing department and top-tier external partners., • Salary package according to experience., • Long-term career development in California, USA, within a solid and ambitious group.