Senior Growth Product Manager: Activation & New-User Growth
22 hours ago
Palma
Before we get started: Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description. Who we are: Ingenio is on a mission to make spiritual wellness a core part of modern self-care. We are a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and contentto restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices. Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.Com, Astrology.Com, Purple Garden, Kasamba, and Kang. How you’ll be impactful: Ingenio's US Marketplace (Keen) is looking for a Senior Product Manager to help lead our next chapter of growth. We've just completed a rebrand and are deep into a full product redesign, and this role builds on that new foundation and turns it into real gains in conversion, revenue, and customer LTV. People come to Keen at moments that matter, with real questions about their relationships, their careers, and their lives. Whether they find the right advisor, trust them, and come back is what drives the business. You’ll focus on our most critical growth levers: conversion, retention, advisor-consumer matching, and monetization and packaging. You’ll own the initiatives that move those numbers, and you'll have real influence on where we place our bets. Where you'll start: activation. The first job is converting new visitors into first paid conversations. You'll own landing pages, registration, onboarding, and first-purchase offers, and you'll build a high-velocity experimentation practice that compounds. You'll partner with Marketing as one team with shared targets: new customers acquired, cost to acquire them, and how many convert. Where it goes: new user growth. Once the funnel is converting, you'll expand into the levers that bring new people to Keen in the first place. You'll partner with Marketing to find Keen's next growth channel, testing what comes after paid search and building the product experiences that make new channels work. You'll ship free experiences that capture intent (AI tools, quizzes, readings) and bring people to Keen on their own, and explore referral and viral mechanics where they fit. Over time, you become the product owner of Keen's growth engine, not just its funnel. We are a small team - four Product and Design people today and growing. You will have real ownership, direct access to leadership, and little distance between your work and the business. Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday). What you’ll be doing: Own Keen's activation outcomes: new registrations, registration-to-first-paid-conversation rate, and new-customer CAC. Set targets jointly with Marketing and report on them together. Define and prioritize the growth roadmap using funnel data, customer insight, and unit economics, and communicate tradeoffs clearly to leadership. Own the new-user surfaces across web and mobile: landing pages, registration, onboarding, activation, and first-purchase packaging and promotions. Run rapid, statistically sound experimentation across messaging, flow, friction, and offers, with a clear hypothesis, success metric, and decision rule for every test. Understand first-time users deeply by combining quantitative funnel analysis with customer interviews, usability studies, and behavioral research to uncover what drives or blocks a first conversation. Find the next growth channel with Marketing. Help decide which channels to test after paid search, own the landing and onboarding experience for each one, and build the measurement that proves whether it's incremental and worth scaling. Make the product itself a source of new users. Ship free, intent-capturing experiences (AI tools, quizzes, readings) that bring people to Keen without paid media and nurture them toward a first conversation, and test referral or sharing mechanics where they fit a private, one-to-one service. What you’ll need to be successful: 6+ years of product management, including significant time in a growth role on a consumer (B2C) product, subscription business, or two-sided marketplace. A track record of directly owning and improving acquisition, activation, or conversion metrics, with clear accountability and measurable results. Hands-on experimentation depth: you've run hundreds of tests, know when a result is real, and can stand up an experimentation practice where one doesn't fully exist. Fluency in growth economics (conversion, activation, CAC, LTV:CAC, attribution, incrementality) and comfort with modern product analytics and feature-flagging tools. Experience partnering with marketing teams on shared targets, and shipping product work that made paid or organic channels perform better. AI fluency, both in the products you ship and in your own workflows. You've built experiences where a model generates the output, and you use AI tools to move faster yourself. High ownership and a bias toward action. You move quickly without sacrificing rigor, prioritize decisively in ambiguous environments, and influence Product, Engineering, Design, Marketing, and Leadership through data and clear decision-making rather than coordination alone. Perks & Benefits: Opportunity to work alongside a friendly, talented, and highly collaborative team Premium medical, dental, and vision insurance Generous holiday and PTO policies (including Birthday PTO!) Summer Fridays Technology stipend 401k matching program Lunch Wellness allowance Training and development opportunities and allowance Fun and inclusive in-person and virtual events Pay Transparency: The US base salary range for this full-time position is $175,000-$200,000. In addition to competitive base pay, this role is eligible for an annual bonus, equity, and comprehensive benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target base salary for new hiresin the San Francisco Bay Area. Individual compensation is determined based on work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the compensation package and range for your preferred location during the hiring process. Candidates must have valid work authorization. This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas. Why Ingenio? Our growing team of over 300 employees is powered by our diverse perspectives and company core values: We are humble. We believe the best result is achieved by leveraging others’ perspectives We think like owners. We make decisions that optimize for the greater good of the organization We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. #J-18808-Ljbffr
