Paid Media Director
2 days ago
Brighton
PAID MEDIA DIRECTOR Are you a strategic Paid Media specialist looking to help shape the future of performance marketing at a fast-growing, ambitious agency? We’re looking for a Paid Media Director to work closely with our Head of Paid Media, supporting the evolution of our Paid Media offering while driving performance across key accounts. This is a senior, hands-on role with a strong focus on strategic thinking, team development, and bringing fresh ideas to the table. Join Education Cubed, a rapidly expanding, award-winning advertising agency in the heart of Brighton. We are on a mission to redefine student recruitment marketing, working with over 40 Higher Education institutions in the UK and globally. WHAT YOU’LL DO • Lead Paid Media strategy across key accounts, ensuring campaigns are insight-driven, innovative, and aligned with client objectives., • Act as the senior Paid Media lead within client accounts, confidently leading Paid Media strategy, performance discussions, and recommendations., • Work closely with the Head of Paid Media and other senior team members to shape the direction of the team, identifying opportunities for growth and continuously improving performance standards., • Line manage and develop Paid Media Managers and Executives, providing regular feedback, training, and support to elevate team output., • Drive innovation across campaigns, introducing new ideas across creative, testing frameworks, audience strategy, and platform usage., • Oversee campaign performance, identifying optimisation opportunities and ensuring consistent delivery against KPIs., • Support new business efforts, contributing Paid Media expertise to pitches, strategy development, and proposals., • Champion best practices across the team, ensuring high-quality execution across all platforms and accounts., • Collaborate cross-functionally with Account Management, Data, and Creative teams to deliver integrated, full-funnel campaigns., • Ensure strong tracking and measurement frameworks, working across GA4, Google Tag Manager, and platform tracking to maintain data integrity., • Participate in internal team and company-wide meetings. WHAT WE’RE LOOKING FOR • Strong Paid Media experience across Google, Meta, LinkedIn, TikTok, Snapchat, and other key platforms, with a track record of delivering results., • Experience operating at a senior level, with ownership of strategy, client relationships, and campaign performance., • Previous line management or mentoring experience, with the ability to develop and motivate a team., • Strategic mindset, able to move beyond execution and influence broader marketing direction., • Innovative thinker, bringing new ideas, testing approaches, and ways of working to improve performance., • Confident communicator, comfortable leading client conversations and presenting to senior stakeholders, as well as in internal team and company meetings., • Strong written communication skills, with the ability to clearly provide insights, strategies, and recommendations in a client-friendly format., • High attention to detail, ensuring accuracy across campaign setup, tracking, reporting, and deliverables., • Strong analytical skills, with a data-led approach to optimisation and decision-making., • Solid understanding of tracking and measurement, including GA4 and GTM., • Commercial awareness, with an interest in contributing to agency growth and new business success. WHY JOIN US? • Play a key role in shaping and evolving a high-performing Paid Media team, working with senior leadership., • Take ownership of Paid Media performance and strategic direction across high-impact client accounts., • Be part of a collaborative, ambitious agency environment where ideas are valued., • Endless learning opportunities, with the Paid Media team previously benefiting from a £10k+ training budget., • Build your profile through public speaking opportunities and new business pitches., • Be part of a close-knit, passionate team that values collaboration and innovation., • Annual Christmas trips, with past destinations including Amsterdam, Berlin, Dublin and Krakow., • Inclusive, fun culture with quarterly team strategy days and socials. THE PERKS • Hybrid working model for flexibility and work-life balance, • 26 days holiday, plus 8 bank holidays and your birthday off, • Company-paid healthcare package (including dental, optical, physiotherapy), • Regular team socials and away days, • Bonus structure, • Discounted gym membership, • Dog-friendly office, • Complimentary snacks and drinks, • Enhanced company pension scheme, • Paid time off for charity work, • Bake-Off competitions, quizzes, yoga and themed lunch clubs MORE DETAILS We offer excellent career prospects and career development plans so you can reach new heights. The Cubed office is a fun and friendly working environment, with flexible hours and a strong team culture. We value individuals who are collaborative, agile, self-motivated, and passionate about what they do. Right to Work checks will be carried out with all individuals selected for interviews.