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Position Details Job Title: Business Development Executive SOC Code: 3554 Employment Type: Full-time, Permanent Working Hours: 37.5 hours per week Salary: £41,700 – £43,000 per annum Location: 7 Bridge Street, Pontefract, United Kingdom, WF8 1PG Role Overview The Business Development Executive (BDE) will play a central role in driving the commercial growth of Luxxnailsbar Ltd through digital marketing expansion, social media audience growth, and the development of new revenue channels for both salon services and retail nail products. The company operates as both a professional nail salon and a beauty product retailer, with a growing focus on press-on nail box products designed for convenient at-home use. The BDE will be responsible for expanding brand awareness, increasing customer engagement across key social media platforms, and converting online traffic into both salon bookings and product sales. A core responsibility of the role will be to grow the company’s digital audience across priority platforms including Instagram, TikTok, Facebook, and Google, where the company currently maintains an early-stage presence. The Business Development Executive will implement structured marketing strategies to increase followers, engagement, and online visibility while promoting both nail services and press-on nail products. In addition to digital marketing, the role will also involve identifying commercial opportunities to expand the distribution of press-on nail box products through partnerships with local beauty salons, hair salons, and retail outlets. Key Responsibilities Business Development & Revenue Growth • Identify and develop new commercial opportunities to increase revenue from both salon services and press-on nail box product sales., • Build partnerships with local salons, beauty businesses, and retail outlets to support the distribution of press-on nail products., • Develop promotional initiatives that link salon services with retail product offerings to increase overall customer spending., • Manage the lifecycle of new business opportunities, from initial contact and proposal development to partnership establishment and relationship management., • Monitor market trends within the nail and beauty sector to identify new opportunities for growth and brand positioning. Digital Marketing & Social Media Growth • Develop and implement structured digital marketing strategies to grow the company’s audience across Instagram, TikTok, Facebook, and Google., • Create and coordinate visual marketing content showcasing nail designs, salon services, tutorials, and press-on nail box products., • Manage the company’s social media posting schedule and ensure consistent, engaging content across platforms., • Monitor social media analytics, including follower growth, engagement rates, and conversion performance., • Implement marketing initiatives designed to increase followers and engagement across all platforms, with specific growth targets aligned with the company’s business plan., • Support paid digital advertising campaigns where appropriate, including social media advertising and promotional campaigns. Brand Development & Customer Engagement • Strengthen the brand identity of Luxxnailsbar Ltd as both a professional nail salon and a beauty product supplier., • Engage with online audiences by responding to comments, enquiries, and customer feedback across digital platforms., • Encourage and manage customer reviews to strengthen the company’s online reputation., • Collaborate with influencers, local content creators, or community partners to expand brand visibility., • Support promotional events, marketing campaigns, and community engagement initiatives aimed at attracting new customers. Product Promotion & Distribution Development • Promote the company’s press-on nail box products through digital marketing campaigns and product demonstrations., • Develop partnerships with local beauty businesses and retail outlets interested in stocking press-on nail products., • Identify opportunities to expand the company’s retail product distribution channels., • Monitor product performance and customer feedback to support improvements in product marketing and positioning. Internal Coordination & Growth Support • Work closely with salon staff and management to ensure marketing activities align with operational capacity and customer demand., • Coordinate marketing campaigns with promotional offers, seasonal campaigns, and new product launches., • Track business development performance metrics and prepare regular reports to support management decision-making., • Support the company’s long-term growth strategy by identifying opportunities for business expansion and brand development. Skills, Qualifications & Experience • Bachelor’s degree in Business Management, Marketing, Economics, or a related field., • English language proficiency at B2 level or above (CEFR), with strong written and verbal communication skills., • Proven experience in business development, sales, marketing, or commercial growth roles., • Strong understanding of social media marketing platforms, including Instagram, TikTok, and Facebook., • Experience developing digital marketing campaigns and growing online audiences is highly desirable., • Knowledge of e-commerce or online product sales would be advantageous., • Strong analytical skills with the ability to interpret social media analytics, marketing performance, and sales data., • Excellent organisational and communication skills, with the ability to manage multiple initiatives simultaneously., • Ability to work independently while collaborating effectively with management and operational teams., • Commercially focused, proactive, and results-driven mindset. Benefits • Salary: £41,700 – £43,000 per annum, • 28 days’ paid annual leave including bank holidays, • Opportunities for professional development and career progression within the company, • Performance-based growth opportunities as the business expands, • Opportunity to contribute directly to the growth and development of an emerging beauty brand combining professional services and retail product distribution