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About the Role We are seeking a creative and commercially driven Social Media Manager to lead and execute our digital presence across multiple platforms. The successful candidate will be responsible for developing and implementing social media strategies aligned with the company’s growth objectives, enhancing brand visibility, and driving customer engagement and sales. Key Duties and Responsibilities • Develop and implement a comprehensive social media strategy tailored to the company’s products, services, and target market., • Manage and oversee daily operations of social media platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms., • Create, edit, and publish engaging content including posts, videos, graphics, and campaigns., • Plan and execute targeted marketing campaigns including promotions, product launches, and paid advertising., • Analyse performance metrics and prepare reports to improve campaign effectiveness., • Work closely with senior management to identify target customer demographics and marketing objectives., • Monitor competitor activity and industry trends to maintain a competitive edge., • Engage with customers and followers professionally through comments, messages, and reviews., • Coordinate with external designers and content creators where required., • Ensure all content complies with advertising standards and data protection regulations., • Degree or equivalent qualification in Marketing, Digital Media, Communications, or related field., • Proven experience managing business social media accounts., • Strong knowledge of social media platforms and analytics tools., • Experience with paid advertising campaigns., • Excellent communication skills., • Ability to manage multiple campaigns independently.