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Job Description At Mindify Wellness and Care, we are at the forefront of compassionate and innovative mental healthcare. Our mission is to empower individuals on their journey to mental wellness by providing accessible, evidence-based services and fostering a supportive, stigma-free community. We leverage technology and a patient-centered approach to deliver exceptional care. We are seeking a talented and ethically-minded Paid Media Specialist to help us effectively reach those who need our support through strategic digital advertising across various platforms. Position Summary: The Paid Media Specialist at Mindify Wellness and Care will be responsible for the strategic planning, execution, and optimization of our paid advertising campaigns across Google Ads (Search, Display, YouTube) and social media platforms, primarily Facebook/Meta (Instagram, Facebook). This critical role involves driving awareness, lead generation, and patient acquisition, all while maintaining a deep understanding of the unique sensitivities and ethical considerations within the mental health industry. The ideal candidate will be highly analytical, creative, and passionate about connecting individuals with the care they need. Key Responsibilities: • Comprehensive Campaign Strategy & Management:, • Develop, implement, and manage integrated paid media strategies across Google Ads (Search, Display, YouTube) and social media platforms (Facebook, Instagram) to achieve Mindify Wellness and Care's marketing objectives (e.g., lead generation, patient inquiries, brand awareness, app downloads)., • Conduct in-depth keyword research for Google Ads, and thorough audience segmentation and targeting research for social media ads, all tailored to the mental health sector., • Structure campaigns, ad sets/groups, and targeting parameters for optimal performance and efficiency across both search and social channels., • Manage daily, weekly, and monthly budgets effectively across all platforms, ensuring maximum ROI and efficient spend., • Ad Creative & Copywriting for Both Channels:, • Craft compelling, compliant, and empathetic ad copy and headlines that resonate with individuals seeking mental health support, adhering strictly to advertising platform policies for sensitive categories., • Collaborate closely with our design and content teams to develop high-performing visual assets (images, videos) specifically optimized for the unique requirements of Google Display/YouTube and social media ad formats., • Implement rigorous A/B testing strategies for ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance on both Google and social platforms., • Performance Analysis & Cross-Platform Optimization:, • Routinely monitor, analyze, and report on key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPA, conversion rates, and ROI, specifically differentiating performance between Google and social channels., • Utilize Google Analytics, Google Ads, Facebook Ads Manager, and other relevant analytics tools to derive actionable insights and identify opportunities for optimization across all campaigns., • Proactively adjust bidding strategies, targeting, ad placements, and budget allocation on both Google and social platforms to maximize campaign effectiveness and achieve desired outcomes., • Identify and implement strategies to improve Quality Scores in Google Ads and relevance scores in Facebook Ads., • Compliance & Ethical Advertising:, • Stay rigorously up-to-date with Google Ads and Facebook/Meta advertising policies, especially those pertaining to healthcare, sensitive topics, and privacy (e.g., HIPAA compliance, special ad categories)., • Ensure all advertising campaigns are ethical, transparent, and do not make misleading or overly aggressive claims, maintaining a compassionate and trustworthy voice., • Maintain a sensitive and empathetic tone in all ad messaging, reflecting Mindify Wellness and Care's core values., • Integrated Reporting & Communication:, • Prepare clear, concise, and insightful performance reports for stakeholders on a regular basis (weekly, monthly, quarterly), providing a holistic view of performance across all paid channels., • Communicate campaign results, strategic recommendations, and market insights effectively to the marketing team and leadership., • Collaborate with other marketing team members (e.g., SEO, content, web development) to ensure integrated digital strategies and a cohesive user journey., • Industry Trends & Innovation:, • Continuously research and stay informed about the latest trends, best practices, and algorithm changes in Google Ads, Facebook/Meta Ads, and the broader digital advertising landscape., • Education: Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field., • Experience:, • 3+ years of hands-on experience managing and optimizing robust campaigns across both Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram)., • Prior experience in the mental health, healthcare, or wellness industry is highly preferred, demonstrating an understanding of sensitive topics and compliance., • Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns., • Experience with conversion tracking setup and troubleshooting (Google Tag Manager, Facebook Pixel)., • Skills:, • Expert-level proficiency in Google Ads platform and Facebook Ads Manager., • Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies., • Excellent understanding of PPC (Pay-Per-Click), bid strategies, audience targeting, and conversion rate optimization (CRO) for both search and social., • Proficiency in Google Analytics for comprehensive reporting and analysis., • Exceptional written communication skills for crafting compelling and compliant ad copy for diverse platforms., • Ability to work independently and as part of a collaborative team., • Strong organizational skills and meticulous attention to detail, with the ability to manage multiple campaigns and budgets simultaneously., • Adaptability to a fast-paced environment and the rapidly evolving digital advertising landscape., • High degree of empathy and sensitivity when addressing mental health topics in advertising., • Certifications (Highly Valued):, • Google Ads Certifications (Search, Display, Video, Measurement) jhmVAaHEwI

Job Description Title: Senior Designer Department: Design Supervisory Responsibilities: No Locations: NYC, Edison NJ, Rocky Hill or Stamford, CT Summary: The Senior Designer position is responsible for providing space planning, furniture applications, visualizations, specifications, and installation drawings specific to contract furniture; all while maintaining a high level of satisfaction with internal and external client groups. The position expects mentorship, commitment to the growth of the larger Design team, excellence in presentation skills, and a highly collaborative relationship with Sales peers to drive business. Responsibilities and Duties: • Training participation and engagement: self-guided, virtual, and collaborative learning, • Design and specify Herman Miller, Knoll and other furniture for a variety of product applications, with additional willingness to learn and implement new product initiatives., • Determine project requirements in collaboration with COR team members and industry partners, • Attend client meetings independently (if applicable) and act as a consultant for industry partners, • Provide Design services that support the use of contract furniture, such as:, • Initial programming and schematic Design process, • Design and implementation of a furniture block plan, • Ensuring space planning for furniture is code compliant, • Design development supported by drawings and renderings (using CET and AutoCAD software), • Material application for projects: including workstations, private offices, and ancillary spaces, • Teaming on field measurements and product inventories, • Accurate drawings, visualizations, and product specifications, • Proven excellence in ability to lead a client meeting and drive the Design solution, • Proven excellence in ability to host showroom tours and contribute to presentations, • Capable of prioritizing workload independently Required Education, Skills, and Experience: • 5+ years of professional experience in the Design industry, • Degree in Interior Design or related field from a CIDA accredited school, • Highly proficient in AutoCAD software, MS Office, and CET and ability to learn new software quickly, • Strong interpersonal skills and leadership qualities, • Effective organization skills with a critical eye for details, • Ability to work independently and be a contributing team player, • Initiative to seek guidance to advance skills on product, design process, and technology, • Qualify and articulate process issues to Design Management, • Ability to seek information, resolve problems, and share insight with a larger team, • Proven track record of problem-solving skills and informed decision-making ability to listen, ask questions, and respond appropriately, • Proven track record of critical thinking, strategic mindset, and ability to employ big picture assessment, • Professionalism in manner, attire, and all forms of communication, • Strong written and verbal communication and interpersonal skills to interact effectively with a wide range of people within and outside of COR:, • Must be able to read, write, interpret and communicate fluently in English, • Writing skills must be sufficient to compose and edit a variety of documents using correct spelling, grammar and punctuation with the ability to pay close attention to detail and proofread work carefully, • Ability to work accurately to meet deadlines by adapting to changes in work environment, work assignments, and/or changes in priorities in a flexible way by working from your own initiative and/or following direction, policies, or procedures, • Use analytical and decision-making skills to offer options and resolve problems in a variety of contexts, • Ability to work effectively both independently and as part of a team ensuring efficiency of projects from start to finish Physical Demands: • Sedentary work that primarily involves sitting/standing, • Repeating motions that may include the wrists, hands and/or fingers Work Environment: • Work performed in fast-paced office environment daily with visits to various sites including warehouse, construction sites, client sites and offices, • Environment subject to schedule and priority changes without advance notice EQUAL EMPLOYMENT OPPORTUNITY Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Creative Office Resources. Creative Office Resources is an equal opportunity employer, and does not discriminate based upon an individual’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, military service ad veteran status, national origin, age, disability, genetic information (including family medical history), political affiliation, or other non-merit based factors protected by federal, state and local laws. These protections extend to all terms and conditions of employment and management practices and decisions, including recruitment and hiring, appraisal systems, promotions, trainings and career development.