Director, Social Media & Digital Content
28 days ago
Wayne
Job DescriptionAbout the Job: Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc. At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team. As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team. Job Title: Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type: Full Time / Exempt Location: Hybrid (New Jersey-Based) Job Summary: The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio: milk_shake®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft. You are the connective tissue between brand aspiration and real-world execution — ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns — it is a critical driver of brand equity, education, and growth. Responsibilities: Strategic Content Leadership (Pro-First, Digital-First) • Define and lead the overarching content vision and POV across all three brands, grounded in professional expertise and elevated for digital culture., • Develop global and regional content frameworks that balance education, inspiration, storytelling, and performance — empowering teams to move quickly without diluting brand integrity., • Champion a social-first, platform-native mindset, ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets., • Translate brand strategy, product launches, and educational initiatives into robust content strategies that ladder directly to business objectives., • Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem.Cross-Functional Partnership & Brand Translation, • Act as a strategic partner to Brand Marketing, Education, Sales, Performance Marketing, and Creative, ensuring content is embedded early in campaign and launch planning., • Bridge the gap between professional authority and social relevance — helping internal stakeholders understand what resonates in culture without sacrificing credibility., • Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems across earned, owned, paid, and trade channels., • Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance.Social, Community & Advocacy Leadership, • Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels., • Build content strategies that serve professional engagement, education, and advocacy alongside consumer discovery and brand love., • Push beyond vanity metrics — ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health., • Stay ahead of platform evolution, cultural shifts, and professional industry trends — anticipating what’s next, not reacting late., • Champion experimentation, testing, and learning to continuously refine what performs and why.Content Production & Operations, • Oversee end-to-end content strategy and production — from ideation and briefing through shoots, post-production, optimization, and syndication., • Build scalable, efficient content models rooted in a “shoot once, use everywhere” mentality, without sacrificing quality or craft., • Ensure the right balance of in-house talent, freelance creators, professional artists, and agency partners to deliver against ambitious calendars., • Own content planning and calendars across brands, ensuring alignment with product launches, education moments, events, and commercial priorities.Team Leadership & Capability Building, • Lead, mentor, and develop a high-performing social and content team, fostering a culture of creative excellence, accountability, and growth., • Build organizational capability in content strategy, platform fluency, and performance optimization., • Create an environment where strong ideas can come from anywhere — and where feedback sharpens the work, not slows it down., • 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles., • Proven experience leading teams across social, content creation, and production., • Track record of building and scaling content strategies for beauty, grooming, lifestyle, or professional-led brands., • Experience working with internal teams, agencies, creators, and production partners., • Strong understanding of how to balance brand-building and performance-driven content.Strategic Thinking & Cultural Fluency, • Deep understanding of how content ladders to brand strategy, education, and business objectives., • Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems., • Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good., • Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought.Creative Vision with Operational Rigor, • Equal parts visionary and executor — you can set the bar high and build the systems to meet it., • Ability to scale content without losing consistency, quality, or authority., • Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback.Collaborative, Pro-First Leadership, • A natural bridge-builder who elevates ideas across teams and disciplines., • Respected partner to education and professional communities — you understand that credibility is earned., • Confident decision-maker who can push boundaries while protecting long-term brand equity.Physical Requirements and Working Conditions:, • Hybrid work environment with a combination of in-office and remote work., • Prolonged periods of sitting and working at a computer., • Occasional lifting of up to 15 pounds., • Walking between different departments when in the office., • Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations., • Adaptability to different working environments, including interactions with remote teams and account partners across various time zones., • Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10%+ of time.What We Offer:, • The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience., • This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience., • Paid Time Off, • Medical, Dental, Vision Insurance, • FSA/HSA, • Life/Accident Insurance, • Employee Assistance Program (EAP), • Professional Development Resources Powered by 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