Associate Director, Commercial Analytics
9 days ago
Chatham
Job Description About the Role: The Associate Director, Commercial Analytics position is crucial for driving data-informed decision-making within our organization. This role supports commercial strategy, which includes field-based activities and marketing strategies/initiatives. This supports headquarter stakeholders across a broad range of functions including Sales, Marketing, Sales Training, Field Force Effectiveness, Market Access, and Commercial IT. This role is a high-impact, high-visibility role within the commercial organization. The individual in this role is expected to be proficient in communication, strategic thinking, business acumen, and analytical ability and be able to provide cross-franchise support to peers in certain areas, such as Incentive Compensation design and field force restructure initiatives. Specifically, this position will be accountable for insights-driven performance reporting, such as KPIs and advanced analytics (e.g., predictive modeling, marketing mix resource allocation), and ad-hoc analysis from different business stakeholders. Additional focus includes analyzing marketing performance metrics to provide actionable insights that enhance our commercial field-based strategies and marketing initiatives. The successful candidate will collaborate with cross-functional teams to identify trends, optimize marketing spend, and improve customer engagement, including targeting/segmentation. By leveraging advanced analytical tools and methodologies, this individual will contribute to the overall growth and success of our commercial initiatives. Minimum Qualifications: • Bachelor's degree in Marketing, Business, Statistics, or a related field., • 7+ years of relevant experience within the biotechnology or pharmaceutical industry (client side)., • Self-starter and has the ability to flex and deal with ambiguity in a dynamic, fast-paced, high-growth environment., • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders and executive leadership., • Demonstrated ability to organize, prioritize, meet deadlines, make decisions, and change course of action quickly., • Ability to manage external vendors and evaluate proposal to maximize spend and quality of work, • Advanced knowledge of Microsoft Office tools including PowerPoint and Excel., • Advanced proficiency in data visualization and analytics assets and software (e.g. Tableau)., • Advanced proficiency in accepted sales force productivity tools and CRM platforms., • Master's degree in a relevant field., • Experience with advanced analytics tools such as SQL, R, or Python., • Develop and refine ongoing sub-national performance and reporting platforms to continually focus the field teams on the key levers and region-specific analytics that will positively impact brand performance throughout phases on the launch., • Lead development and updates of territory alignment, call planning, and incentive compensation., • Leverage data and analytics to support the business planning process for marketing and field team to enable insights to inform strategy and tactics., • Conduct ad-hoc analytics to shed light on a wide range of business questions around customer segmentation, patient journey and buying process analytics., • Manage national brand performance reporting and diagnostics for functional leadership (sales, market access, marketing), including the design and implementation of reporting frameworks., • Conduct demand forecasting initiatives using diverse methodologies., • Utilize various claim data sources to identify patients at different stages of their journey in the disease state., • Analyze marketing data to evaluate the effectiveness of campaigns and identify areas for improvement., • Immersion in the strategic and tactical plans of the franchise to proactively support performance measurement and reporting needs., • Develop and maintain dashboards and reports that track key performance indicators (KPIs) for commercial/marketing initiatives., • Collaborate with internal cross-functional stakeholders to understand their data needs and provide insights that drive strategy., • Vet market research vendors and lead market research to generate insights that inform strategies and marketing initiatives., • Present findings and strategic recommendations to internal stakeholders in a clear and actionable manner, including all deliverables produced by external vendors, • Evaluating emerging data sources and analytical methodologies to continually elevate our Commercial Analytics function., • Medical, Dental & Vision Insurance, Basic and Voluntary Life and AD&D Insurance, Short- and Long-Term Disability Insurance, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Programs, • Pet Insurance, • Retirement Savings 401k with company match and annual discretionary stock options, • Generous Paid Time Off, Sick Time, & Paid Holidays