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Job Description At Mindify Wellness and Care, we are at the forefront of compassionate and innovative mental healthcare. Our mission is to empower individuals on their journey to mental wellness by providing accessible, evidence-based services and fostering a supportive, stigma-free community. We leverage technology and a patient-centered approach to deliver exceptional care. We are seeking a talented and ethically-minded Paid Media Specialist to help us effectively reach those who need our support through strategic digital advertising across various platforms. Position Summary: The Paid Media Specialist at Mindify Wellness and Care will be responsible for the strategic planning, execution, and optimization of our paid advertising campaigns across Google Ads (Search, Display, YouTube) and social media platforms, primarily Facebook/Meta (Instagram, Facebook). This critical role involves driving awareness, lead generation, and patient acquisition, all while maintaining a deep understanding of the unique sensitivities and ethical considerations within the mental health industry. The ideal candidate will be highly analytical, creative, and passionate about connecting individuals with the care they need. Key Responsibilities: • Comprehensive Campaign Strategy & Management:, • Develop, implement, and manage integrated paid media strategies across Google Ads (Search, Display, YouTube) and social media platforms (Facebook, Instagram) to achieve Mindify Wellness and Care's marketing objectives (e.g., lead generation, patient inquiries, brand awareness, app downloads)., • Conduct in-depth keyword research for Google Ads, and thorough audience segmentation and targeting research for social media ads, all tailored to the mental health sector., • Structure campaigns, ad sets/groups, and targeting parameters for optimal performance and efficiency across both search and social channels., • Manage daily, weekly, and monthly budgets effectively across all platforms, ensuring maximum ROI and efficient spend., • Ad Creative & Copywriting for Both Channels:, • Craft compelling, compliant, and empathetic ad copy and headlines that resonate with individuals seeking mental health support, adhering strictly to advertising platform policies for sensitive categories., • Collaborate closely with our design and content teams to develop high-performing visual assets (images, videos) specifically optimized for the unique requirements of Google Display/YouTube and social media ad formats., • Implement rigorous A/B testing strategies for ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance on both Google and social platforms., • Performance Analysis & Cross-Platform Optimization:, • Routinely monitor, analyze, and report on key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPA, conversion rates, and ROI, specifically differentiating performance between Google and social channels., • Utilize Google Analytics, Google Ads, Facebook Ads Manager, and other relevant analytics tools to derive actionable insights and identify opportunities for optimization across all campaigns., • Proactively adjust bidding strategies, targeting, ad placements, and budget allocation on both Google and social platforms to maximize campaign effectiveness and achieve desired outcomes., • Identify and implement strategies to improve Quality Scores in Google Ads and relevance scores in Facebook Ads., • Compliance & Ethical Advertising:, • Stay rigorously up-to-date with Google Ads and Facebook/Meta advertising policies, especially those pertaining to healthcare, sensitive topics, and privacy (e.g., HIPAA compliance, special ad categories)., • Ensure all advertising campaigns are ethical, transparent, and do not make misleading or overly aggressive claims, maintaining a compassionate and trustworthy voice., • Maintain a sensitive and empathetic tone in all ad messaging, reflecting Mindify Wellness and Care's core values., • Integrated Reporting & Communication:, • Prepare clear, concise, and insightful performance reports for stakeholders on a regular basis (weekly, monthly, quarterly), providing a holistic view of performance across all paid channels., • Communicate campaign results, strategic recommendations, and market insights effectively to the marketing team and leadership., • Collaborate with other marketing team members (e.g., SEO, content, web development) to ensure integrated digital strategies and a cohesive user journey., • Industry Trends & Innovation:, • Continuously research and stay informed about the latest trends, best practices, and algorithm changes in Google Ads, Facebook/Meta Ads, and the broader digital advertising landscape., • Education: Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field., • Experience:, • 3+ years of hands-on experience managing and optimizing robust campaigns across both Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram)., • Prior experience in the mental health, healthcare, or wellness industry is highly preferred, demonstrating an understanding of sensitive topics and compliance., • Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns., • Experience with conversion tracking setup and troubleshooting (Google Tag Manager, Facebook Pixel)., • Skills:, • Expert-level proficiency in Google Ads platform and Facebook Ads Manager., • Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies., • Excellent understanding of PPC (Pay-Per-Click), bid strategies, audience targeting, and conversion rate optimization (CRO) for both search and social., • Proficiency in Google Analytics for comprehensive reporting and analysis., • Exceptional written communication skills for crafting compelling and compliant ad copy for diverse platforms., • Ability to work independently and as part of a collaborative team., • Strong organizational skills and meticulous attention to detail, with the ability to manage multiple campaigns and budgets simultaneously., • Adaptability to a fast-paced environment and the rapidly evolving digital advertising landscape., • High degree of empathy and sensitivity when addressing mental health topics in advertising., • Certifications (Highly Valued):, • Google Ads Certifications (Search, Display, Video, Measurement) jhmVAaHEwI

Job DescriptionTHE ROLE Vitalief is seeking an Oncology Registered Nurse to support interventional cancer clinical trials at a leading research center in New Brunswick, NJ. This position is ideal for oncology nurses currently working in direct patient care roles, whether in a hospital or outpatient setting, who are interested in transitioning into clinical research. This is a growing and in-demand specialty, and training will be provided to support your transition. In this role, you will continue working with oncology patients while applying your clinical expertise in a structured, professionally focused research environment. WHY CLINICAL RESEARCH AND VITALIEF? • Predictable schedule: Monday - Friday, 8:00 AM - 4:30 PM (no nights, weekends, or holidays)., • Market-competitive salary: $95,000 to $115,000 (depending on experience), • Stay in oncology while transitioning into a new career path in clinical research., • Training provided: no prior research experience required., • Less physical demand than many bedside roles., • Competitive benefits: including 20 PTO days + 9 paid holidays; Company-paid life insurance and short/long-term disability; 401(k) retirement program; Comprehensive healthcare plans., • Support Phase II–III oncology clinical trials (drug, biologic, and some device studies) in head & neck and lung cancer., • Screen, consent, and enroll patients onto clinical trials., • Educate patients and guide them through their clinical trial treatment journey., • Coordinate care with physicians, infusion, radiology, pathology, and lab teams., • Monitor patients for side effects and report Serious Adverse Events., • Manage study documentation, patient calendars, and research records., • Participate in study start-up and trial activation activities. QUALIFICATIONS, • Active RN license in the state of New Jersey., • BSN degree required., • 3+ years of nursing experience (preferably in a (hospital, outpatient, or clinic settings)., • 1 or more years of oncology experience., • Strong interest in clinical research (no experience required - training will be provided)., • Strong patient education, organization, and communication skills. IMPORTANT NOTE: Vitalief partners with clients such as major medical centers and academic institutions that often requires all on-site resources such as prospective Vitalief consultants to be inoculated annually for Influenza and successfully pass a Mantoux Tuberculin Skin Test (TST) for Mycobacterium Tuberculosis. Powered by JazzHR GOGp1qzydB

Job DescriptionAbout Lyra Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the Opportunity Lyra’s provider network is composed of in-person and virtual therapists, physicians, and coaches across the US. With our advanced matching technology, supportive provider platform, and opportunities for training and clinical consultation, being part of our network is an incredible chance to do what you love (like patient care) with support for the things you don’t love (like self promotion and scheduling). We are looking for contract psychiatrists who are passionate about whole-person, whole family mental health care and working within a connected network to provide patients with easily accessible, culturally responsive, high-quality mental health care. As a contract psychiatrist, you’ll provide evidence-based treatment via live 60-minute video intake appointments and regular follow-up appointments. You'll conduct psychiatric evaluations and provide medication management. Lyra makes it easy to refer patients to evidence-based therapy and coaching services in tandem with your care. You will provide care to individuals from a multitude of different backgrounds and experiences, as well as those with varying needs and abilities. We strive to continue to meet their unique needs by delivering culturally-responsive care—an approach that is mindful of the impact of cultural background on each person’s care experience.Responsibilities: • Practice comprehensive mental health medication management via a 60-minute intake appointment and regular follow-up appointments, • Conduct mental health risk assessments, psychiatric medication evaluations, and longitudinal medication treatment, • Construct patient-centered treatment plans, document treatment recommendations, message patients, and prescribe and manage psychiatric medications, • Experience and commitment to providing, evidence-based medication treatment that follows clinical best practice guidelines (e.g., measurement based care, patient-centered careRequirements:, • Board certified MD or DO in psychiatry, • Unrestricted state license, • Strong preference for clinicians with an active DEA license, • Must have office space with ability to see clients in Edison, • Ability to provide care to patients with a full range of diagnoses, clinical complexity, and severity levels, with a preference for providers who offer in-person options, • Full-time resident of the United StatesHere are some of the advantages of joining the Lyra provider network:, • Set your own schedule without a minimum hours requirement, • Focus less on the administrative burden of billing with Lyra’s paperless billing and quick payment turnaround, • Access to a custom-built calendar for new patients to connect seamlessly, • Access to experienced clinical consultations to get rapid support with your patients.

Job DescriptionABOUT VITALIEF Vitalief is a consulting and professional services firm that partners with clinical research sites, sponsors, and CROs to enhance trial activation, operational performance, and workforce readiness. Our approach combines deep clinical research expertise with operational excellence and business acumen, enabling organizations to work more efficiently. We help clients streamline processes, reduce costs, accelerate timelines, and ultimately improve patient outcomes. THE ROLE We are seeking an experienced Clinical Research Nurse to join our team as a full-time Vitalief employee. In this role, you will support one of our clients who is an outpatient cancer center attached to hospital in the New Brunswick, NJ area, overseeing high-priority interventional oncology clinical trials across multiple disease groups. This is an exciting opportunity for an experienced nurse (RN) to transition into a rewarding career in clinical research and support Oncology trials. Our client is willing to provide comprehensive on the job training in oncology and clinical trials. WHY VITALIEF? • Contribute to advancing scientific discoveries: that improve patient lives., • PEOPLE FIRST culture: with opportunities for growth and innovation., • Competitive benefits: include 20 PTO days + 9 paid holidays; Company-paid life insurance and short/long-term disability; 401(k) retirement program; Comprehensive healthcare plans., • Work schedule: 5 days per week on-site (New Brunswick, NJ area) initially; then 4 days on-site and 1 day remote weekly after the training period., • Standard work hours: 8:00am to 4:30pm., • Under the direction of the Clinical Research Director, support primarily Medical Oncology interventional studies (Phase II–III). Studies are largely drug and biologic trials, with limited device studies, and may include radiation and surgical components., • Deliver high-quality, compassionate, hands-on oncology nursing care while coordinating closely with investigators, clinical teams, and ancillary departments (e.g., pathology, radiology, clinical laboratory, surgery, infusion services) in accordance with study protocols, treatment plans, and Good Clinical Practice (GCP) guidelines., • Assist investigators with the preparation and implementation of new clinical trials, including patient screening, enrollment, and ongoing protocol-driven clinical management of study participants., • Serve as a critical-thinking clinical partner—not a task-based nurse—demonstrating the ability to prioritize, exercise sound judgment, and appropriately challenge physician orders to ensure protocol accuracy, patient safety, and completeness of documentation., • Work within assigned physician groups aligned to clinic schedules. On clinic days, provide direct patient-facing support; on non-clinic days, complete administrative and project-related activities such as documentation, patient follow-up calls, order review, and study coordination., • Collaborate with the Protocol Activation Office to initiate and activate assigned clinical trials using the OnCore™ study start-up task list., • Review patient charts and medical histories to confirm protocol eligibility and obtain required source documentation., • Graduate of an accredited school of nursing with an active Registered Nurse (RN) license in the State of New Jersey., • Bachelor of Science in Nursing (BSN) required., • Minimum 5 years of nursing experience in a hospital or outpatient center., • Oncology nursing experience in a hospital or clinic setting is a plus – but not required., • Clinical trial experience is a plus but not required., • Strong critical thinking and prioritization skills, with the confidence to be appropriately assertive in advocating for protocol adherence and patient safety., • Excellent communication skills: serve as a key liaison across departments and effectively translate complex clinical information into clear, patient-friendly language., • Proficiency in document and data management tools, including Microsoft Word, Excel, PowerPoint, Adobe, Teams, and SharePoint., • Detail-oriented, assertive, proactive, and adaptable, with the ability to thrive in a fast-paced, academic, and diverse environment. IMPORTANT NOTE: Vitalief partners with clients such as major medical centers and academic institutions that often requires all on-site resources such as prospective Vitalief consultants to be inoculated annually for Influenza and successfully pass a Mantoux Tuberculin Skin Test (TST) for Mycobacterium Tuberculosis. #LI-DNP Powered by JazzHR HBhyq4TrlT

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There are times when the product being tested may be discussed in a private chat room that is opened by a market research firm. We design and conduct In-Home Usage Testing (IHUT) locally and nationally to provide actual user feedback in real-time to companies and market research firms to evaluate pr

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