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Job Description About EGC Group EGC Group is an award-winning performance media agency, with over 40 years of experience growing challenger brands. We have a passion for ideas, an entrepreneurial spirit and a local, regional and global client roster that includes Brother International, Canon and Mayo Clinic. As a collective of creative thinkers, media specialists and data scientists, EGC leverages the powerful combination of best-in-class marketing experts, creative content + video production and proprietary technology. From big ideas to advanced analytics, we live and breathe performance in pursuit of driving transformative growth for our clients, everyday. Title: Search Marketing Coordinator Job Status: FT, Melville, NY / Hybrid (3 days in office) Exempt Salary Range: $65,000–$85,000 DOE Position Description Support the planning, execution and optimization of search marketing programs across Paid Search, Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). We are looking for someone with hands-on experience in paid and organic search, along with an understanding of how AI-powered search and generative engines are changing the way people discover brands, products and services. This role combines campaign execution, keyword and audience research, content optimization and performance analysis to improve client visibility, engagement and conversions across traditional search engines and emerging AI-driven search experiences. Essential Duties and Responsibilities • Assist with the setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising, including keyword research, negative keywords, ad copy, bidding and budget pacing., • Monitor and analyze Paid Search performance, including click-through rates, cost per click, conversion rates, cost per acquisition and return on ad spend., • Conduct keyword, search intent and competitor research to inform paid campaigns, organic search strategies and content recommendations., • Support on-page SEO through optimization of page titles, meta descriptions, headings, internal links and website content., • Assist with technical SEO audits and coordinate with developers to address website architecture, crawlability, indexing and site performance., • Support GEO initiatives by helping structure and optimize content for visibility in AI-generated answers and AI-powered search experiences., • Monitor brand visibility, mentions and citations across relevant AI search platforms and help evaluate emerging GEO practices through research and testing., • Assist with analytics, tagging and conversion tracking to measure user behavior and campaign outcomes., • Collect and analyze website and search performance data, including traffic sources, engagement, conversions and revenue, to identify opportunities for improvement., • Support ongoing testing of ad copy, landing pages and content to improve search marketing performance., • Prepare reporting across Paid Search, SEO and GEO, translating findings into clear insights and recommended next steps., • Stay informed about changes in search platforms, algorithms, advertising tools and AI-powered discovery., • Collaborate with EGC’s media, content, creative, development and account teams to integrate search marketing with broader client strategies. Education and Essential Qualifications • Bachelor’s Degree in Marketing or related field, • Minimum 3 years of relevant search marketing experience, including hands on exposure to both Paid Search and SEO, • Familiarity with GEO and AI-powered search, with an interest in developing expertise as these platforms evolve, • Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; experience with Microsoft Advertising is a plus., • Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO., • Ability to interpret performance data, identify trends and recommend practical optimization opportunities., • Strong written communication skills, including the ability to support search ad copy and website content recommendations., • Strong attention to detail Working at EGC: Flexible PTO and Summer Fridays (half days) Hybrid work schedule Medical, Dental, Vision benefits 401K + employer matching Life Insurance, Aflac and additional auxiliary discount programs Company luncheons, outings and events Professional growth training opportunities EGC Group, Inc. is an equal opportunity employer Powered by JazzHR yEXZnGX7z2

Job Description Summary of Position: The Sales Support Associate, Digital Ad Operations facilitates the launch, execution and ongoing management of digital display, email, digital marketing services and print advertising campaigns. This role partners closely with Sales, Production and outside vendors to ensure campaigns are carried out accurately, efficiently and on schedule. Essential Duties & Functions: • Serves as a liaison between sales, production and outside vendors, providing client support as needed to coordinate efficient and timely advertising campaign execution., • Builds accurate digital media plans and supports the sales process from proposal through campaign execution., • Reviews pricing, inventory availability and allocations to ensure campaigns are booked accurately while maximizing revenue opportunities., • Traffics digital direct campaigns, including creative assets and tags, and supports the execution of print ad campaigns., • Provides ongoing campaign support, including order revisions, schedule changes and client requests, ensuring campaigns remain accurate, meet deadlines and deliver against established KPIs., • Monitors campaign performance and assists with identifying and implementing optimization opportunities., • Assists with internal testing of digital assets across apps, mobile and desktop platforms. Essential Job Knowledge & Skills: • Bachelor’s degree or equivalent professional experience preferred., • 2+ years of experience in digital ad operations, campaign management or related field., • Proficiency in Salesforce, Microsoft Excel and Word., • Working knowledge of HTML, JavaScript and pixel/tag implementation for campaign setup, attribution and troubleshooting., • Experience with digital ad serving and order management systems; Google Ad Manager experience preferred., • Understanding of digital advertising campaign management including strategies, tactics and execution., • Ability to analyze web and campaign metrics, provide campaign effectiveness reporting and recommend optimizations., • Excellent interpersonal, verbal and written communication skills., • Ability to identify issues, evaluate options and recommend effective solutions., • Strong organizational and time management skills with excellent attention to detail and a commitment to accuracy., • Ability to work independently and collaboratively while adapting to changing priorities., • Must be able to comply with the Company’s minimum of three days per week in office requirement. Compensation: The hourly rate for this position is $ $28.85 - $30.49/hr, commensurate with experience. Newsday Media Group is an equal opportunity employer. Applicants and incumbents are selected, placed, trained, compensated and promoted without regard to race, color, religion, sex, national origin, age, marital or veteran status, or disability or other classifications protected by applicable law. In addition, Newsday Media Group provides a reasonable accommodation for applicants/incumbents with disabilities. Please advise Human Resources if you require a reasonable accommodation.