Senior Product-Oriented Web Developer
21 hours ago
Alcalá de Henares
About Us We're Bloom — a digital ecosystem specialized in women's healthcare. We have our own media and strategic agency specialised in women's health, working with leading brands in several markets. The Role This is not a build-and-hand-off role. You'll own the websites as products — responsible for their performance, their conversion, and their evolution over time. You'll work across three verticals, making both technical and strategic decisions. You're a good fit if you've worked in a startup or product environment where the website was a core growth lever — not just a communication tool. We're not looking for someone to execute a brief; we're looking for someone who writes it. What You'll Do Product & Strategy Own the digital roadmap across our three verticals — prioritizing based on business impact Design and optimize user journeys, conversion funnels and acquisition paths Identify opportunities to improve engagement and lead generation Ensure every site is built around a clear business objective Development & Execution Develop and maintain websites — primarily WordPress (custom themes and plugins), with flexibility to use other stacks Build high-converting landing pages for campaigns and growth initiatives Ensure strong Core Web Vitals, performance, and mobile-first implementation Make technical decisions that balance speed, scalability and flexibility Experimentation & CRO Design and run A/B tests and iterative UX improvements Apply CRO methodologies to improve conversion across the funnel Work with marketing and content teams to translate insights into site changes AI & Modern Tooling Use AI-assisted development tools to accelerate workflows (vibe coding is a plus) Identify opportunities to integrate no-code or low-code solutions where appropriate Collaboration Serve as the technical reference across the organization Coordinate external freelance developers when needed Translate business needs into technical specs — without needing it spelled out Requirements Must-haves 5+ years of web development experience, ideally in a startup, D2C or high-performance digital environment Strong frontend fundamentals: HTML5, CSS3, JavaScript Deep WordPress expertise: custom themes, plugins, performance optimization Experience building and testing conversion-focused landing pages Champion an AI-first culture by evaluating and adopting new tooling to accelerate the development lifecycle. Integrate AI tools like Claude and Cursor as core infrastructure to maintain high development velocity. Hands-on CRO: A/B testing, behavior analysis, funnel optimization Google Tag Manager and GA4 — implementation and interpretation Strong UX instincts and understanding of user behavior English C1 — you'll communicate directly with US clients and providers Available to overlap with US time zones 3 days per week Nice to have React, Next.js or headless CMS experience API integrations with CRMs or marketing platforms Experience with CRO tools: Hotjar, Microsoft Clarity Background in healthcare, wellness or regulated environments (HIPAA, GDPR) Familiarity with automation tools: Zapier, Make What We Offer A key product role — not a maintenance role. You'll shape technical direction across multiple verticals. Direct, measurable impact on business growth: conversions, users, revenue. International scope with a strong US focus — campaigns and platforms for one of the most competitive markets in women's health. High autonomy. You'll own decisions — technical, prioritization, product. No manager hovering over every commit. Flexible, remote-friendly environment with structured US time zone overlap. A purpose-driven company. Everything we build improves women's health and wellbeing.