Marketing Analytics Lead
hace 4 días
Cobham
About the role We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon. This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making. You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels. What you’ll be doing -Deliver trusted marketing performance reporting • Lead the development and delivery of monthly scorecards and executive dashboards, • Ensure reporting is accurate, timely, and aligned to agreed KPIs, • Reduce reliance on manual reporting through automation and standardisatio -Build and scale our analytics ecosystem • Support the development of a centralised reporting environment in Microsoft Fabric / Power BI, • Consolidate fragmented dashboards into a scalable, standardised reporting model, • Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency, • Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery -Own KPI definitions and data standards • Develop and maintain a central marketing KPI and metric dictionary, • Ensure consistent definitions and usage across all reporting and dashboards, • Support the rollout of standard tracking and data governance frameworks -Drive data quality and reliability • Implement and maintain data validation and quality checks, • Improve the consistency and reliability of marketing data across systems, • Partner with internal teams to strengthen data integrity and accessibility -Enable self-service analytics • Develop templates, documentation, and training materials to support wider adoption, • Help stakeholders access and interpret performance data independently, • Contribute to the scaling of self-service analytics across global marketing teams -Generate and communicate insights • Go beyond reporting to proactively identify performance trends and insights, • Translate data into clear, actionable recommendations for stakeholders, • Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations, • Provide insight across key areas including: digital performance & Brand and communications effectiveness -Support cross-functional collaboration • Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards, • Support the ongoing development of a shared marketing analytics capability across the organisation What success looks like • A single, consistent view of marketing performance across key stakeholders, • Increased adoption of standard dashboards and reporting frameworks, • Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities, • Reduced manual reporting effort through automation and reusable templates, • Improved data quality, trust, and time-to-insight, • Stronger use of analytics to support decision-making, not just reporting What we’re looking for Experience • Proven experience in marketing analytics, BI, or data analytics roles, • Experience delivering dashboards, scorecards, and reporting frameworks, • Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making, • Background working in a B2B or complex, multi-stakeholder environment is beneficial Technical skills • Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager, • Understanding of data modelling, data pipelines, and modern data environments, • Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows, • Experience working with multiple marketing data sources (e.g. digital, campaign, CRM) Skills and behaviours • Strong analytical mindset with the ability to turn data into clear insights, • Comfortable working in a structured, standards-driven environment, • Excellent communication skills, with the ability to engage stakeholders at different levels, • Proactive approach with a focus on continuous improvement and scalability Why join us • Opportunity to shape and scale a global marketing analytics capability, • Work with modern tools and platforms, including Microsoft Fabric and Power BI, • Be part of a team driving data-driven transformation across marketing, • High visibility and direct impact on executive-level decision-making