Public Relations officer - 5 Kewferry Drive

Company overview:
World Leisure Developments specialises in the development and international licensing of competitive social entertainment concepts. Our work combines creative design, strategic brand development, and partnership management to bring innovative leisure experiences to markets worldwide. With a growing presence across multiple regions, we collaborate with global partners to deliver high-quality, technology-driven entertainment brands that connect people through shared social experiences. Our first venue is currently under design, and we are preparing for an exciting global launch, including expansion into Greater China and other key international markets.

Job description:
We are now seeking a talented Public Relations Officer to support the company’s communication and brand-building efforts. The successful candidate will play a key role in enhancing the organisation’s visibility, strengthening relationships with stakeholders and partners, and ensuring consistent, high-quality messaging across all markets. This is an excellent opportunity for a communications professional who thrives in a creative, fast-evolving international environment.

Responsibilities：

• Work with senior colleagues to identify communication opportunities around strategy, brand, and international expansion, ensuring PR aligns with corporate goals.
• Create and adapt written and visual content, including partnership proposals, brand updates, promotional materials, and social media campaigns for diverse audiences.
• Build and maintain relationships with stakeholders—partners, licensors, venue operators, and community contacts—to strengthen the company’s global profile.
• Support planning and delivery of promotional events, venue launches, and partnership showcases, ensuring consistent brand presentation.
• Monitor public sentiment, competitor activity, and industry trends, providing insights to inform brand strategy and communications.
• Serve as a cultural and linguistic bridge for international operations, leveraging Mandarin and cross-cultural understanding for Greater China and other markets.
• Support communications in sensitive or high-profile situations, applying judgement, adaptability, and problem-solving to safeguard reputation.

Skills and Qualifications

• A Bachelor’s degree.
• Minimum of 5 years’ professional experience.
• Excellent written and verbal communication, with the ability to craft engaging content for diverse audiences.
• Proven ability to build and maintain relationships with business partners, licensors, community representatives, and other key stakeholders.
• Experience planning and executing promotional events, launches, or public-facing campaigns.
• Ability to identify communication opportunities aligned with business strategy and brand objectives.
• Familiarity with social media platforms and digital communication channels for audience engagement.
• Strong cultural awareness; Mandarin language skills highly desirable for international operations.
• Ability to monitor public sentiment, competitor activity, and industry trends, and translate insights into actionable recommendations.
• Skilled in supporting communication during sensitive or high-profile situations, demonstrating sound judgement and problem-solving.
• Strong project management, prioritisation, and multitasking abilities.