Head of Marketing
3 days ago
Leatherhead
As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints. You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential. This is a senior leadership role requiring both strategic vision and strong operational execution. • Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences, • Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement, • Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition, • Own the full marketing mix: campaigns, content, launches, events, communications and PR, • Design and deliver sales enablement content including pitch decks, case studies, and proof points, • Shape compelling value propositions aligned to the product portfolio and roadmap, • Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation, • Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities, • Set clear objectives and performance standards, with regular feedback and development opportunities, • Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets, • Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation, • Drive thought leadership and PR to raise profile with key industry audiences, • Own and manage all marketing tools, channels and platforms including the website and email, • Lead AI adoption within the marketing team to improve efficiency and output quality, • Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness, • Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events, • Leverage ecosystem relationships to support lead generation, content distribution and brand reach, • Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption, • Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes, • Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data, • Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams, • Skilled project manager, able to run multiple complex workstreams simultaneously, • Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape, • Clear commercial acumen with an understanding of how marketing investment drives revenue growth, • Experience leading M&A communications and brand integration, • Visionary yet hands‑on — sets strategic direction and gets into the detail when needed, • Collaborative, with the ability to build trusted relationships across the business and with external partners, • Inclusive leadership style with a genuine commitment to developing others, • Results‑driven with a bias for action and a focus on commercial impact, • Resilient and adaptable — thrives in a fast‑paced, high‑growth environment, • Curious and innovative, always seeking fresh ways to connect with audiences, • Senior marketing leadership experience at Head of or Director level, ideally in a high‑growth business, • Proven track record delivering multi-channel marketing strategies with measurable commercial results, • Experience leading M&A marketing integration projects, • Strong people leadership experience including mentoring and coaching, • Degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred, • B2B and/or professional services experience advantageous, • Private Medical Insurance., • Dental Plan., • Life Assurance 4x Annual Salary., • Enhanced Parental Leave., • Pension Contributions of 10% after 1 year of service., • Workplace Nursery Scheme. At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply. #J-18808-Ljbffr