Creative Strategist
hace 2 días
Manchester
Role Overview The Creative Strategist is responsible for activating and scaling Warrior’s paid social creative — primarily on Meta — using a structured process built by our in-house consultant. This is a hands-on, execution-first role: you’ll be activating content from our TikTok creators and statics from our designers, running a disciplined testing process with multiple experiments live every week, building conversion-optimised landing pages, and briefing creatives based on what’s working across the category. You’re joining a business that has a clear process for scaling on TikTok and Meta. You’ll be expected to learn that process quickly and take initiative to get content live. This isn’t a role where you’ll be building from scratch — the framework exists. Your job is to execute it at pace, iterate based on data, and help us scale what works. Who You’ll Work With The Creative Strategist works closely with the following people to get content live: • TikTok Creators — primary source of video content for paid activation. You’ll brief them on hooks, messaging, and formats needed for Meta and TikTok paid., • Designer (Brand Team) — briefed on static ad creative and iterative test variants as well as video content from our in-house videographers., • Creator & Influencer Manager — coordinating UGC briefs, creator content, and influencer-led ad creative., • Acquisition Lead — working in close partnership to align creative output with campaign objectives, audience targeting, and funnel stage., • Ecommerce Manager – Ensuring landing pages are going live, aligned to creative within the ads and monitoring performance and making optimisations as required. Key Responsibilities Creative Activation & Testing • Own Warrior’s paid creative testing process on Meta — running multiple structured tests every week across hooks, formats, copy angles, and CTAs. Across our various target personas., • Activate content produced by our TikTok Creator and static assets from our designers across paid channels with speed and precision., • Study what’s working for other brands across Meta and TikTok — identifying winning hooks, formats, and messaging patterns and briefing iterations tailored to Warrior., • Monitor performance daily across Meta Ads Manager and TikTok Ads Manager — tracking hook rate, thumb-stop ratio, CTR, CPM, and ROAS — and use those signals to decide what to scale, iterate, or cut working with our META agency., • Maintain a structured creative calendar ensuring a consistent cadence of new concepts entering testing at all times. Creative Briefing • Write clear, detailed briefs for the TikTok Creator and Designer — covering concept, hook, messaging hierarchy, CTA, and platform specs — grounded in what performance data and competitor research are telling you., • Brief creators so messaging and hooks are dialled in to drive conversion, not just engagement. You need to understand the difference between organic and paid-native content., • Develop a living brief library of Warrior’s proven hooks, formats, and messaging frameworks the whole team can draw on. Landing Pages & Funnel • Build and maintain optimised landing pages that are consistent with ad messaging — ensuring alignment between what someone clicks and where they land., • Learn and use the landing page platform already in use at Warrior to build pages at speed — no reliance on a developer or marketing assistant., • Test and iterate landing page content alongside ad creative to improve funnel conversion rate. Collaboration & Reporting • Work closely with the Acquisition Lead to keep creative output aligned to campaign objectives and audience targeting., • Collaborate with the Brand and Marketing teams to ensure paid creative stays on-brand — feeding back audience and messaging insights that inform the wider team., • Produce a regular creative performance report for the Head of Marketing — clearly communicating what’s working, what’s fatiguing, and what to prioritise next. What We’re Looking For • 1–3 years in a paid social, performance creative, or digital marketing role — agency or in-house., • Hands-on experience with Meta Ads — you understand the platform, the formats, and how creative affects performance., • Strong briefing instincts — you can translate a performance insight or a competitor reference into a clear, actionable brief for a designer or creator., • Comfortable building or learning to build landing pages — you understand message match and what a good post-click experience looks like., • Data-literate: you can read a performance report and know what to do next without hand-holding., • Strong copy instincts — able to write hooks, headlines, and scripts that stop the scroll., • Proactive and self-directed — you take initiative to get content live rather than waiting for direction., • Willing to learn and follow a structured process — this role is about execution excellence within a framework, not reinventing the wheel., • Experience in sports nutrition, health & wellness, FMCG, or challenger DTC brands is a strong advantage., • A genuine creative curiosity — always watching ads, saving references, and thinking about why things work. What We Offer • Direct access to senior leadership, enabling fast decision-making and minimal layers of approval, • Competitive base salary with a performance-related bonus, • Hybrid working model with occasional travel to events, partners, and international markets as required, • Employee Assistance Program (EAP) providing confidential support for wellbeing, mental health, and personal matters, • Employee discount across all Warrior products, • Cycle Scheme, • Employee perks platform with retailer discounts