Senior Commercial Performance & GTM Manager
7 hours ago
Liverpool
BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015 and are looking to bolster their commercial team with this Commercial Performance & GTM Manager position. Key Responsibilities: • Own partner and commercial performance reporting, including conversion trends and sales pipeline/funnel metrics., • Model expected deal value and profitability to inform pricing and deal structure decisions., • Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention., • Translate both quantitative and qualitative insights into clear, actionable recommendations., • Support GTM research and planning, keeping a pulse on competitor and industry trends., • Deliver insights in a compelling, story-led format. Ensuring sales and BD teams understand what the data means and what to do with it., • Monitor implementation of recommendations and track their impact to ensure insights drive measurable results., • Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution. Requirements: • Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage., • Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view., • Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly., • A bias for action — you don’t just produce reports, you drive change and follow up on impact., • Excellent communication and presentation skills; able to craft a clear narrative from complex data., • Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers., • Collaborative and confident working cross-functionally to influence decision-making. Nice to have: • You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business., • You have experience using BI tools and CRM systems for pipeline and conversion