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Role Overview TYR is hiring a Creative Director to lead and execute the brand’s creative vision across campaigns, product storytelling, content, and digital experiences. This is a hands-on, builder-leader role for a creative who combines taste, execution, strategic thinking, and a strong understanding of how brand building and commerce work together to drive long-term growth. This is not a purely managerial role. You will be expected to create, direct, and ship, while also thinking systemically about how creative scales across brand, product, and commercial channels—supported by modern tools, platforms, and emerging technologies. In the near term, success means raising creative quality, clarity, and consistency across all channels. Longer term, success means building the creative operating model, systems, and standards that allow TYR’s creative function to scale without sacrificing performance credibility or commercial impact. Creative Vision, Brand Strategy & Commercial Alignment • Own and evolve TYR’s creative vision across campaigns, product storytelling, social, eCommerce, retail, and brand moments., • Translate brand and business strategy into clear creative systems that support both brand equity and commercial growth., • Ensure creative supports key commercial objectives including product launches, category expansion, and channel performance., • Protect and advance TYR’s visual and narrative standards across footwear, apparel, swim, and training categories. This is a player-coach role. You will personally contribute to the work and set the creative bar through example. • Photography (product, athlete, editorial, location), • Videography (short-form, long-form, documentary-style), • Writing (campaign copy, scripts, VO, narrative framing, brand manifestos), • Directing (athletes, creators, editors, photographers), • Editing (video and/or photo — not necessarily full-time, but capable when needed), • Step in to execute when timelines are tight or resources are constrained, • Lead creative development for major footwear, apparel, and swim launches with a clear understanding of how storytelling drives demand and conversion., • Partner closely with Product, Athlete, and E-Commerce teams to build narratives that move seamlessly from brand inspiration to purchase., • Ensure product storytelling is technical, credible, and athlete-driven — never hype-led., • Design campaign systems that scale across hero content, social, PDPs, performance media, and retail environments., • Leverage AI-enabled tools to improve creative velocity, iteration, testing, and personalization without compromising brand integrity., • Partner with Marketing, E-Commerce, and Analytics teams to align creative with performance data, CRO insights, and consumer behavior., • Help define how emerging technologies (AI-assisted ideation, asset versioning, testing frameworks, content automation) fit into TYR’s creative workflow., • Ensure creative teams are equipped with modern tools and processes that support speed, scale, and consistency., • Lead, mentor, and develop the creative team with clear expectations and accountability., • Raise quality, speed, and strategic clarity of output., • Identify gaps in skills, tools, or workflows that limit creative and commercial effectiveness — and solve for them., • Help design the creative org structure, production model, and operating cadence as the business grows., • Work in close partnership with Product, Athlete Partnerships, E-Commerce, Sales, and Marketing., • Collaborate with the CEO and Head of Marketing on vision-level creative and brand decisions., • Own day-to-day creative execution while contributing to broader strategic and commercial conversations., • Manage and collaborate with external agencies, production partners, and freelancers selectively and effectively. What Success Looks Like (First 90 Days) • Clear lift in creative quality, consistency, and confidence across all brand and commerce channels., • TYR campaigns feel unmistakably TYR — disciplined, cinematic, performance-led., • Creative decisions reflect a strong understanding of both brand equity and conversion impact., • Improved alignment between campaigns, PDPs, and performance media., • A creative function that is proactive, commercially fluent, and strategically aligned. Ideal Background & Experience • 8–12+ years in creative leadership roles within performance sport, athletic apparel, or footwear., • Experience operating inside a brand with close proximity to eCommerce and retail channels., • Strong understanding of how creative influences demand generation, conversion, and brand equity., • Demonstrated ability to think strategically across brand, product, and commerce., • Proven ability to ship high-quality work under real-world constraints., • High-level creative taste grounded in performance and authenticity., • Hands-on experience across photography, video, writing, and directing., • Strategic thinker who understands creative’s role in driving commercial outcomes., • Comfort integrating data, AI tools, and technology into creative workflows., • Strong communicator able to align creative, commercial, and technical stakeholders., • Experience building content systems for eCommerce (PDPs, CRO, performance assets)., • Experience with AI-assisted creative or automated content workflows., • Documentary or long-form athlete storytelling experience., • Footwear or product-heavy campaign leadership., • Experience building or restructuring creative teams., • Experience working with elite athletes or performance institutions.

Job Description About the job Seeking an experienced Director of Product Management with a strong background in medical devices (spine) and product management to lead the product life cycle from concept and development to innovation of Class I, Class II and Class III medical devices. The ideal candidate will have expertise in understanding our customers and develop an intuition around our products to ensure exceptional experience from introduction to delivery of product. Proven leadership skills are essential as the role will also involve working with key stakeholders including cross functional leaders, KOL’s, clients and vendors both domestically and international to ensure the successful execution of product to our end user. Key Responsibilities: Product Strategy & Support • Identify and execute product strategy for the company’s full portfolio to ensure it aligns with business goals., • Contribute to the strategic direction while focusing on cutting-edge technologies and providing regular updates to key stakeholders and senior management., • Identify, develop and execute strategic marketing and business plans to ensure maximum outcome with the goal of continued optimization., • Analyze trends and conduct market research and competitive analysis including voice of customer programs from concept to product launch including feasibility assessment, clinical validation and commercialization., • Collaborate closely with surgeons, clinical specialists, and hospital procurement teams to collect feedback and identify new product opportunities and continuous improvement., • Build key metrics and KPIs to optimize marketing and business strategies., • Lead in developing business cases and financial models to support new product programs and existing product enhancements., • Develop and execute comprehensive product and marketing strategies for the orthopedic/spinal portfolio., • Partner with R&D and manufacturing to define product specifications, prioritize features, and ensure timely and compliant product development., • Lead go-to-market strategy, including product positioning, pricing, catalog development, and promotional planning., • Partner with key leaders to ensure successful results with P&L including achieving targets around sales revenue, margin and operating income., • Manage budget forecasts for both business and financial decisions., • Monitor product performance and collect feedback from customers to identify areas of opportunity for continuous improvement., • Maintain various performance dashboards including KPI’s., • Conduct regular analysis to identify areas for improvement including product enhancements., • Education: Bachelor’s degree in Business Administration, Marketing, Engineer, Life Sciences or similar field. MBA or similar advance degree preferred., • Minimum 7-10 years of experience mid to senior level marketing and/or product management – medical device (spine) industry required., • Experience in the product management of Class I, Class II and Class III medical devices (orthopedic industry a plus) with ability to be solution and results oriented., • Proven ability to influence without direct authority including experience in guiding key stakeholders, senior leadership and cross functional team members toward aligned goals., • Established success rate in testing and launching business processes and initiatives including validating workflow, successful implementations and measurable outcomes., • Strong analytical mindset with ability to interpret market data and customer feedback., • Excellent skills in presentation, communication, leadership, and problem-solving skills., • Computer Programs: MS Office Suite (Excel, Outlook, Word, PowerPoint), ERP Systems a plus., • Endoscopic Technologies: Experience with endoscopic instrument design, optics, and surgical tool integration, • Knowledge of regulatory requirements and clinical practice in medical device industry a plus. This position is full time, on-site and located in our headquarters in Baldwin, NY. An employment offer is based on the candidate's professional experience, specialty, skillset, education, geography, related licenses or certifications, and other business needs. The compensation range indicated does not include other forms of compensation or benefits. We value the diversity of our team and inspire creativity in our innovation. elliquence proudly provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local laws. We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need any reasonable accommodation due to a disability for any part of the application process, please email . Powered by JazzHR DUYGGuQCTR

Job Description ABOUT US New York Edge (NYE) is the largest provider of school-based afterschool and summer programming in New York City, serving thousands of students annually across all five boroughs and Long Island. Our mission is to help young people discover their potential by providing programs that support academic achievement, social-emotional development, and leadership growth. NYE also serves as a leading Community-Based Organization (CBO) in the NYC Community Schools initiative, partnering with school leadership to coordinate integrated supports such as expanded learning, family engagement, and wellness services to ensure students and families have access to comprehensive school-based resources. Summary: New York Edge is seeking a passionate, community-driven leader with a strong background in youth development and education to lead and strengthen our Community School initiatives. The Deputy Director of Community Schools is instrumental in driving and executing high-impact programming that supports students, families, and school communities across their portfolio. The Deputy Director will be responsible for daily program operations, program design and enhancement, risk management, contract compliance, staff recruitment, training and supervision, relationship building, data analysis, and fiscal management. A key aspect of this role is cultivating meaningful, collaborative relationships with principals, school and district leaders, families, and community partners. The Deputy Director serves as a trusted connector and advocate—elevating the visibility of New York Edge in key communities and aligning resources to meet the evolving needs of the students and families we serve. Pay: $80,000 to $85,000. Salary offered is commensurate with experience and credentials. Schedule: Monday-Friday (evenings and weekends may be required) Essential Job Functions: * Lead Program Directors in developing comprehensive needs assessments for each school community and monitor the implementation of targeted strategies to address identified needs * Design and implement innovative programming that responds to the evolving needs of students, families, and community stakeholders. * Support Program Directors in aligning curricula with New York Edge and funder guidelines. Provide leadership in adopting intentional, evidence-based pedagogical approaches grounded in positive youth development frameworks, ensuring alignment with NYCPS and current educational trends. * Guide Program Directors in delivering culturally competent, inclusive programs focused on project-based learning, civic engagement, college and career readiness, mental health and SEL, social justice, and elevating student voice. * Assist Program Directors with the development and execution of strategic recruitment plans to ensure full program participation and engagement. * Conduct regular site visits to observe programming, provide actionable feedback, and identify areas for continuous improvement * Evaluate program effectiveness, set measurable goals and benchmarks, and implement continuous quality improvement plans * Foster strong relationships with school leaders, community stakeholders, and external partners to advance the Community School model. * Oversee daily operations across all assigned sites, ensuring efficiency, compliance, and alignment with the Community School framework and organizational mission. * Lead risk management efforts across all sites, ensuring safe and supportive environments for students and staff, and ensuring all Program Directors are fully trained on organizational procedures and protocols * Supervise and evaluate program staff, identify professional development needs, and lead training initiatives to improve team performance * Analyze program data to inform strategic decisions, enhance impact, and guide resource allocation * Serve as a liaison to funders and external stakeholders, maintaining clear communication and compliance with reporting requirements. * Review and approve administrative items such as staff attendance, payroll, and purchasing to ensure accuracy and adherence to policy * Support organizational efforts in staff recruitment and retention, promoting a positive workplace culture and long-term employee engagement. * Create and implement standardized procedures, tools, and systems to streamline operations and improve efficiency. * Partner with the Director of Development to respond to Requests for Proposals (RFPs) and secure funding from local, state, and federal sources * Provide fiscal oversight, including developing and managing site-level budgets, monitoring expenditures, approving purchases, and ensuring compliance with funder and organizational guidelines. * Ensure all program documentation meets legal, grant, and licensing standards. * Monitor grant compliance by aligning milestones with performance goals and managing deliverables. * Represent the organization at meetings, trainings, and public functions, as assigned * Maintain high standards of organization, accountability, and autonomy in managing multiple priorities. Education Requirement(s): * Bachelor’s Degree required; Master's preferred in education, youth development, social work, or related field Experience Requirement(s): * Five years of management experience, preferably supervising school-based, multi-site programs * At least 7 years of experience in the field of urban education or community-based organizations * Demonstrated work experience in building relationships to advance program goals and objectives, preferably in a youth development setting * Experience managing program budgets in excess of $800,000 * Understanding of the New York City Public Schools (NYCPS) and Department of Youth and Community Development (DYCD) systems and languages * Knowledge of the Community School framework and whole-child, whole-family approaches preferred Required Knowledge, Skills, & Abilities: * Ability to maintain calm during tense situations and negotiations, with a strong ability to create consensus and persuade diverse constituents * Bilingual skills (Spanish) are highly preferred * Systems thinker, data-driven decision-maker with data utilization know-how * Proven ability to energize, motivate, and engage staff * Excellent organizational, analytical, financial management, and problem-solving skills * Skilled in managing complex initiatives, meeting deadlines, and balancing competing priorities. * Excellent written and verbal communication for a variety of audiences, including reports, proposals, and public speaking. * Proficiency with general computer literacy, MS Word, Excel, PowerPoint and other systems as needed * Ability to travel to the sites and throughout the New York Edge service areas. Work Environment & Physical Demands: * Work is performed mostly within a New York City Public School and requires interaction with the community at large during events, outreach, and trips. * May be required to walk up and down stairs, lift or move objects/materials as needed. * Work hours will be consistent Monday through Friday, with potential for some weekend or evening scheduled activities or events. At the time of offer and acceptance, the job requires safety and security clearances through the Department of Education and the Department of Health. New York Edge is an Equal Opportunity/Affirmative Action Employer. We encourage candidates from all backgrounds and communities to apply. Disclaimer: The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

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