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Summary /Objective The Manager, E-Commerce supports the day-to-day operations, site execution, and revenue performance of TYR.com. This role works closely with the E-Commerce Director to ensure merchandising accuracy, promotional alignment, and a smooth, optimized customer experience across all digital touchpoints. The Manager is an organized, metric-driven operator who connects product, marketing, and analytics into reliable, repeatable execution. CORE FRAMEWORK • Merchandising is the Engine: Accuracy, availability, and presentation directly impact conversion and margin., • Marketing is the Fuel: Campaign performance, traffic quality, and engagement metrics drive demand., • People are the Power: Speed, clarity, and cross-functional alignment determine execution quality. Position Responsibilities and Accountabilities: Merchandising as the Engine • Support onsite merchandising strategy through accurate product setup, categorization, and storytelling tied to CR, AOV, and attach-rate goals., • Coordinate with Merchandising, Planning, and Marketing to ensure the site reflects the seasonal assortment, pricing, and promotional calendar with zero-miss accuracy., • Maintain taxonomy, product hierarchy, and category pages to ensure intuitive UX and reduce bounce and exit rates., • Monitor daily/weekly SKU-level performance (sell-through, availability %, low-stock %, aging SKUs) to surface opportunities., • Manage the digital product calendar and ensure launch readiness, tracking on-time delivery rates and post-launch performance., • Work with CRM and Paid teams to support campaigns with optimized landing pages and merchandising alignment, tracking CTR, CVR, and ROAS impact., • Execute promotional updates, GWP, and site-wide events with precision, ensuring timing aligns with traffic and revenue expectations., • Review attribution data and translate learning into onsite changes aimed at improving conversion, engagement, and return visit rate., • Oversee and develop an E-Commerce Coordinator / Site Merchandising support function, setting measurable goals and deliverable timelines., • Enable cross-functional clarity by managing handoffs between Merchandising, Marketing, Creative, and Operations with defined SLAs., • Serve as the first escalation point for site-related issues (pricing, images, inventory mismatches) and track time-to-resolution metrics., • Track and report daily/weekly performance (traffic, CR, AOV, revenue per visitor) and identify drivers behind variances., • Collaborate with Planning and Finance on inventory visibility, monitoring OOS %, low-stock %, and markdown velocity., • Monitor CPA, ROAS, and promotional efficiency; escalate profitability risks or opportunities based on trend analysis., • Manage operational updates in Shopify Plus (collections, navigation, PDP/PLP updates) with QA checks tied to error-rate reduction., • Maintain accuracy of analytics tracking in GA4, Northbeam, and Klaviyo; flag and track tagging issues until resolution., • Support A/B testing and personalization initiatives; report results tied to CR lift, bounce-rate reduction, and engagement metrics., • Stay informed on emerging tools and CRO practices that support site speed, UX, and funnel performance. Qualifications and Competencies: • Hands-on Shopify Plus experience (products, collections, navigation)., • Understanding of core performance metrics and levers impacting CR, AOV, and retention., • Strong analytical skills; comfortable with GA4, Northbeam, and basic BI dashboards., • Excellent cross-functional communication and project management, with a focus on timelines and accuracy., • Experience managing a coordinator-level role preferred. Education and Experience– • 4–7 years of e-commerce or digital merchandising experience with strong KPI ownership.