Senior Social Media Manager - LTX Model
hace 12 días
New York
Job Description Lightricks, an AI-first company, is redefining how visual content is created. With a mission to bridge the gap between imagination and realization, Lightricks is bringing cutting-edge generative video technology to the hands of creators, developers, and partners worldwide. At the core of this role is LTX-2, our open-source AI video generation model - already recognized as one of the top-performing models in the world. Built as a diffusion-transformer hybrid, LTX-2 enables controllable, high-fidelity video with expressive motion, stylistic precision, and frame-level intent - all at speeds that match your imagination. But LTX-2 isn't just a model - it's the foundation of our entire creative ecosystem, powering everything from consumer favorites like Facetune to next-gen platforms like LTX. The Team & The Role We're seeking a Social Media Manager to lead the public-facing voice of LTX-2 across various platforms, including X/Twitter, LinkedIn, Discord, Reddit, YouTube, and more. You'll work alongside our Product Marketing Manager and Developer Advocate to craft compelling narratives, drive cultural relevance, and build an engaged cross-disciplinary audience of developers, creators, and AI enthusiasts. This isn't a run-of-the-mill content role - it's about building presence, not just posting. You'll translate deep technical work into cultural currency, turn product launches into community moments, and spotlight what's being built with LTX-2 just as much as what's being shipped by us. This is your chance to help shape how one of the most powerful AI models in the world shows up - in culture, conversation, and community. What you will be doing Social Strategy & Ownership * Define and execute the social strategy for LTX-2 - including platform mix, tone of voice, content types, and publishing cadence. * Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility - and stands out in a crowded GenAI landscape. * Operate day-to-day social accounts (X/Twitter, LinkedIn, Discord, Reddit, YouTube Shorts), including scheduling, moderation, posting, and escalation. Content Creation & Community Activation * Write and produce original content: threads, memes, launch announcements, developer spotlights, motion samples, and thought leadership snippets. * Partner with PMM, Developer Advocate, and R&D teams to translate technical milestones into public-facing stories and assets. * Showcase what the community is building with LTX-2 - amplifying UGC, hackathon winners, open-source demos, and research experiments. Listening & Engagement * Monitor community conversations across X, Discord, Reddit, and LinkedIn - and actively engage where LTX-2 can contribute to the discourse. * Identify and build relationships with key voices in GenAI: researchers, toolmakers, AI artists, and ecosystem partners. * Work closely with the Developer Advocate to stay ahead of sentiment shifts, technical feedback, and community asks. Reporting & Optimization • Track and report on platform-level KPIs: engagement, reach, growth, sentiment, conversion, and community health. Test and optimize across formats - balancing short-form punch, thought leadership, motion-driven engagement, and educational series. * Inform the broader marketing and product strategy with insights from audience behavior, cultural trends, and competitor moves. Your skills and experience * 3+ years managing social media or community channels for a tech product, creative platform, or AI-first company. * Experience operating social tools (e.g., scheduling platforms, analytics dashboards, creative software like Canva, Figma, or Descript). * Sharp writer and content creator with a track record of building followings or shaping narratives in public. * Strong understanding of generative AI, open source ecosystems, or creative tech - especially within X/Twitter, Reddit, and Discord culture. * Confident working across formats: motion clips, memes, live-tweeting, developer content, community spotlights, platform-native video. * Comfortable working cross-functionally across time zones - especially with Product Marketing, Developer Advocacy, R&D, and Creative. * Bonus: you've helped grow a brand from niche to known - and you've got the screenshots to prove it Preferred * Familiarity with AI model launches, GenAI discourse, and diffusion model frameworks * You've contributed to a social-led campaign that shaped product perception or drove measurable adoption. * Experience hosting or promoting livestreams, AMAs, hackathons, or major launches via social channels. * Knowledge of analytics tools and comfort setting OKRs for brand and community growth. Why Lightricks • Expected salary range for this role is $100,000-$135,000, • Stock options, • Health/dental/vision with the majority of premiums paid by the company., • 401 (k) with company match. (Up to 4%), • $3,000 per year is provided for lunch., • $1,000 Yearly Learning, Development, and Wellness budget., • 21 Days of PTO., • Birthdays off! Take a free day off during your birthday month to celebrate., • Talented teammates and a strong work culture, supporting a healthy work-life balance. #LI-RK1 #LI-HYBRID