Founding Growth Marketing Lead
1 day ago
New York
Founding Growth Marketing Lead Location: New York City Compensation:$120,000–$160,000 annual base salary + 0.10%–0.40% equity, depending on experience and fit Misprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards. We are building a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock-market-style infrastructure for collectibles, built specifically for Pokémon cards. Misprint already has 6,000 daily active users, real revenue, meaningful marketplace activity, and a real marketing budget. Up to now, most of our marketing has been led directly by the CEO. That was good enough to get us here, but it is not how we want to operate going forward. We are looking for a Founding Growth Marketing Lead to help us accelerate growth from here. This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high-agency, and actually good at growth — someone who can help drive growth however needed, whether that means organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or helping us make smarter decisions about where our marketing budget goes. You should be excited to figure things out, test ideas quickly, and do whatever is needed to help Misprint grow. What you’ll do • Own and help shape Misprint’s growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channels, • Develop and run scrappy growth experiments to drive more buyers, sellers, and engagement, • Help build Misprint’s presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other channels where collectors actually spend time, • Work with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunities, • Turn marketplace activity, product updates, and hobby trends into content and campaigns people actually care about, • Identify and build repeatable growth loops, not just one-off posts, • Help improve activation, retention, and referrals over time, • Partner directly with the CEO and team on growth strategy, prioritization, and execution, • Help shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiatives, • Work within a meaningful budget and make thoughtful decisions about where spend should and should not go, • Coordinate with outside agencies, freelancers, or partners where helpful, while also helping build stronger in-house growth capabilities, • Track what is working, what is not, and adjust quickly What we’re looking for • Extremely high agency — you do not wait around for perfect instructions, • Strong judgment and taste, • Smart, adaptable, and able to switch between strategy and execution quickly, • Strong understanding of internet culture, consumer behavior, and what gets people to pay attention online, • Strong instincts around growth, content, community, and how to turn attention into actual users and revenue, • Comfortable with ambiguity and messy startup environments, • Strong communicator, • Excited to work on a niche but passionate category and help build something from an early stage, • Able to operate independently and handle a broad scope without needing a lot of structure You might be a fit if you • Have grown a brand, account, community, newsletter, creator program, or consumer product before, • Have experience in growth, marketing, community, content, partnerships, or some mix of the above, • Have worked at a startup, marketplace, ecommerce company, media brand, creator-led business, or community-driven company, • Have strong instincts for what collectors or hobby consumers respond to, • Are willing to both think strategically and do the actual work, • Have experience managing spend, measuring results, and making smart tradeoffs rather than just “doing marketing” Bonus points if you • Care about Pokémon, collectibles, hobby culture, or marketplaces, • Have worked in cards, collectibles, sports cards, gaming, ecommerce, or adjacent verticals, • Have experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community-led growth, • Have built something from 0 to 1 before, • Have worked in a role where you had to wear a lot of hats and figure things out fast What this role is not • Just scheduling posts, • Just managing an agency, • Just brand marketing Your first 90 days could look something like this First 30 days • Get fully up to speed on Misprint, the product, our users, and what we have already tried, • Understand our current marketing mix, including creator/community efforts and paid spend, • Take ownership of core growth channels already in motion, • Launch and iterate on several new growth experiments, • Start building a more repeatable content/community cadence, • Improve at least one part of our activation, engagement, or referral loop, • Be fully owning day-to-day growth marketing execution, • Have launched at least a few new repeatable growth plays we want to keep investing in, • Show clear thinking around what is and is not working, • Help establish a stronger in-house growth engine at Misprint Why join • Misprint already has 6,000 daily active users, real revenue, and an active marketplace, • There is already meaningful marketing spend and traction to build on, • You will have real ownership from day one, • You will work closely with the founders, • You will help define how growth works at Misprint, • You will be building in a category with deep passion, strong communities, and real room to win, • You will join a YC-backed company at an early stage About the interview process We try to move quickly. Usually it will be: • Intro call, • Either a follow-up conversation or a short paid work sample, • Decision We care a lot more about what you have actually grown or built than checking every box on paper. To apply, send us your resume and anything else that helps show what you have actually grown or built, plus any relevant experience or knowledge of the collectibles space.
