Social Media & Marketing Coordinator
17 days ago
Golden Valley
Job DescriptionBIGOS MANAGEMENT IS PROUD TO BE NAMED A STAR TRIBUNE TOP WORKPLACE IN 2025 FOR THE 11th TIME LOCATION Golden Valley, Minnesota (hybrid work option available, must be based locally) PAY, BENEFITS, AND PERKS Hiring Pay Range: $48,000 - $60,000 • Competitive benefit package, including HSA employer contribution, and starting 1st of the month after hire, • 401(k) Plan with employer match, • Ten paid holidays, no waiting period to receive holiday pay, • Generous Paid Time Off (PTO) and rollover options, • Volunteer Time Off (VTO), along with additional company sponsored volunteer opportunities, • Company paid benefits including Life Insurance, Short Term and Long Term Disability, • Employee Assistance Program (EAP), • Educational Assistance options, • Rent discount, • Life Time Fitness Membership discount The hiring pay range and list of benefits that are posted are an estimate and not designed to cover a complete listing of all aspects of the position. Reach out to Human Resources with any questions (hr@tbigos.com). SUMMARY The Social Media & Marketing Coordinator is responsible for the day-to-day execution of Bigos Management's content, social media, and marketing operations across the portfolio. This role plays a central part in content capture, creation, and management — developing and publishing on-brand content across digital channels, coordinating photography and media production, managing collateral fulfillment, and supporting community engagement and reputation management. The Social Media & Marketing Coordinator works closely with and reports to the Sr. Brand & Content Specialist, and provides executional support to the broader Marketing team as needed. ESSENTIAL JOB DUTIES • Content Creation, Capture & Management, • Designs and generates social media content for all Bigos Management properties and corporate channels, including graphics, photography, video, and written captions, in alignment with each property's brand voice and standards., • Develops and maintains content libraries across all channels, ensuring assets are current, on-brand, and organized for easy access., • Visits properties on a regular basis to capture photo and video content for use across websites, social media, and marketing campaigns., • Plans and executes content capture sessions in coordination with the Sr. Brand & Content Specialist and on-site teams, ensuring content reflects the current look, feel, and amenities of each community., • Captures candid and event-based content at property events, company programs, and community activations., • Edits and prepares captured photo and video assets for use across marketing channels, maintaining a well-organized asset library., • Identifies content gaps across the portfolio and proactively schedules capture trips to address them., • Writes and edits blog articles, newsletters, and internal communications on a scheduled basis, following the editorial calendar maintained by the Sr. Brand & Content Specialist., • Creates flyers, newsletters, and other print and digital collateral as requested by site teams, in compliance with Bigos brand standards., • Ensures all content complies with Fair Housing guidelines and Bigos standards of excellence prior to submission for review., • Social Media Execution, • Schedules and publishes social media posts across all property and corporate pages using approved scheduling tools., • Monitors and manages community engagement across all social media channels, responding to comments and messages from prospects, residents, and community members in a timely and professional manner., • Supports the rollout and ongoing management of social media tools and platforms as directed., • Photography & Media Coordination, • Supports property photography scheduling and logistics with external vendors such as AGNT Media, as directed by the Sr. Brand & Content Specialist., • Assists with virtual staging needs in coordination with vendors such as BoxBrownie, following direction from the Sr. Brand & Content Specialist., • Organizes and maintains the Bigos photo and video asset library, ensuring files are properly labeled, stored, and accessible to the team., • Collateral & Order Fulfillment, • Manages day-to-day collateral orders placed through the Bigos Store, ensuring timely fulfillment and accurate delivery to site teams., • Maintains the Asana-Shopify integration for order tracking and task assignment, flagging any issues to the Sr. Brand & Content Specialist., • Website Support, • Participates in the Biannual Website Audit process, completing assigned review tasks and edits within established deadlines., • Supports the Sr. Brand & Content Specialist in communicating website updates and audit outcomes to site teams., • Flags website content concerns or inaccuracies to the team as identified., • Ad Hoc Marketing Support, • Provides executional support to the Marketing Manager, Sr. Brand & Content Specialist, and broader Marketing team on projects and initiatives as needed., • Assists with the preparation of marketing materials, presentations, and reports for internal stakeholders and leadership., • Supports the team during periods of high volume, special campaigns, or team transitions by taking on additional tasks as assigned., • Responds to marketing ticket requests from internal stakeholders through Zendesk, ensuring timely and professional follow-through., • Contributes to a collaborative, organized, and solutions-oriented team environment., • Responsibility, • Produces a high volume of tactical work through effective planning, prioritization, and organization., • Adheres to Bigos Management general work rules, and department procedures., • Maintains a clean and safe work environment and follows all procedures for employee incidents., • Ensures compliance with federal, state, and local laws., • Attends all required department and company meetings., • Development, • Seeks partnerships with internal and external customers to learn new skills that support business needs., • Seeks feedback from peers and partners to grow skills and effectiveness., • Stays informed on industry trends, best practices, and evolving platform behaviors., • Quality, • Upholds high standards in all content, photography, and creative work., • Ensures content and marketing execution support service and performance expectations., • Relationships, • Communicates clearly, professionally, and proactively with all stakeholders., • Builds trust with cross-functional teams and property staff., • Creates an environment of collaboration, support, and shared success. QUALIFICATIONS Education and Experience: • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience., • 1+ years of experience in marketing, social media, content creation, or graphic design; multi-family housing or hospitality industry experience preferred., • Demonstrated experience in photography and video capture, with a portfolio that reflects strong composition, lighting, and storytelling skills across both still and video formats., • Proven experience creating and executing social media content, with a track record of building engagement across platforms — particularly Instagram, Facebook, and TikTok., • Experience with Canva and Adobe products preferred. Skills and Abilities: • High proficiency in Meta platforms (Instagram and Facebook) and TikTok, including a strong understanding of each platform's content formats, algorithms, trends, and best practices for organic growth and engagement., • Strong photography and videography skills, including mobile and camera-based capture, on-location shooting, and post-production editing for both social and marketing use., • Ability to concept, capture, and produce short-form video content (Reels, TikToks) that is on-brand, trend-aware, and audience-appropriate., • Working knowledge of Canva and Adobe Creative Suite; some familiarity with Adobe Illustrator and InDesign preferred., • Excellent writing, editing, and communication skills., • Highly organized, detail-oriented, and able to manage multiple concurrent projects and deadlines., • Positive, proactive attitude with a strong sense of ownership and follow-through., • Comfortable working in a fast-paced environment with shifting priorities., • Customer-oriented mindset with the ability to communicate professionally with site teams and external partners., • A portfolio of work or links to relevant social media content and design samples are encouraged but not required. Physical Demands: Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer; stamina to maintain attention to detail despite interruptions; strength to lift and carry items weighing up to 10 pounds, including camera and photography equipment; vision to read printed material and a computer screen; and hearing and speech to communicate in-person and over the telephone. Must be able to quickly and easily navigate properties as required to meet the job functions, including attending on-site events and photo shoots.