Social Media & Influencer Manager
5 days ago
Arlington
About Lane Boots: Lane Boots is a bold, fashion-forward women's Western boot brand rooted in handcrafted quality and modern style. Based in Dallas since 2007, we design boots for women who live an expressive, active life — at rodeos, festivals, weddings, work, and everywhere in between. Known for our iconic Blue Bottoms and standout designs, we sell direct-to-consumer at laneboots.com, through wholesale, and in brick-and-mortar. We partner with some of the biggest names and events in Western culture — including the Houston Livestock Show and Rodeo and Megan Moroney — and we're building something genuinely exciting. If you love boots, storytelling, and fashion, this is the place. About the Role: We're looking for a creative, organized, and deeply online Social Media & Influencer Manager to own our social presence and influencer program. You'll be the driving force behind how Lane Boots shows up on Instagram, TikTok, Pinterest, and Facebook — building community, creating content, and managing the relationships that help grow our brand. This role is hands-on: you'll shoot and edit content, manage influencer partnerships end-to-end, and track performance with the same rigor you bring to creative. You'll work closely with leadership on brand storytelling, events, and campaigns. This isn't a "post and ghost" role — we want someone with a genuine point of view on what Lane Boots should look, sound, and feel like online. What You'll Do: Social Media • Manage and post to Instagram, TikTok, Facebook, and Pinterest — consistently and on-brand, • Shoot and edit original content (photo and video) for all platforms, • Own reactive social: comments, DMs, trending audio, and cultural moments, • Develop and execute content calendars aligned to product launches, campaigns, and key events, • Drive measurable follower growth and engagement across all channels, • Report on KPIs weekly and monthly, identifying opportunities to improve performance Influencer Program • Manage all existing influencer relationships — communication, gifting, content approvals, and payments, • Identify and vet new influencer talent aligned with Lane Boots brand values and target customer, • Build and manage incentive structures for the influencer program (affiliate, commission, gifting tiers), • Oversee the influencer budget and track spend against results, • Source micro-influencer content for use in paid social ad creative, • Identify monthly collaboration, micro-influencer, and paid influencer opportunities and present recommendations to leadership Events & Brand Support • Attend and create content at key brand events including the National Finals Rodeo (NFR) and Houston Livestock Show and Rodeo, • Support photoshoots, brand trips, and campaign activations as needed, • Collaborate with the broader marketing team on brand storytelling, product launches, and seasonal campaigns What We Are Looking For: • 2–4 years of experience in social media management, influencer marketing, or a closely related role, • Demonstrated ability to create content yourself — you shoot, edit, and post with confidence, • Strong understanding of what performs on Instagram and TikTok, including Reels, trending audio, and short-form storytelling, • Experience shooting and editing videos for organic social, • Experience managing influencer relationships and programs, including budget oversight, • Data-informed: you know your metrics and can connect content decisions to performance outcomes, • Highly organized with the ability to manage multiple projects and relationships simultaneously, • Genuine enthusiasm for Western lifestyle, fashion, or the boot/country music world — a major plus, • Comfortable representing the brand in-person at events and on camera when needed What We Offer: • Base Salary Dependent on Experience, • Annual performance bonus up to $5,000 based on KPI targets, • Health insurance with 50% of premium funded by Lane Boots, • 2 Free Pair of Boots Per Quarter, • Two weeks paid time off plus seven federal holidays, • Company laptop and equipment, • Hybrid schedule — WFH Wednesdays; in-person Mon/Tue/Thu/Fri at our Arlington, TX office, • Front-row seat at some of the biggest Western lifestyle events in the country, • A close-knit team that moves fast and genuinely loves what we're building