TikTok Shop Manager - Thing or Two
hace 8 horas
Murcia
TikTok Shop Manager Shop or Two scales DTC brands on TikTok Shop across the US, EU, and UK. We are hiring a TikTok Shop Manager to own client shops end-to-end. This is a hybrid skill set. You drive GMV like a performance marketer. You build creator and content programs like a strategist. You will manage multiple client shops at once. You set the strategy, run the campaigns, and report the numbers. This is a high-ownership role with real room to grow. The right person will help shape how our TikTok Shop function runs — and, with the right experience, lead it as the team scales. What you’ll do Shop strategy & ownership • Own the TikTok Shop strategy for each assigned client., • Set weekly and monthly GMV and conversion targets., • Track the TikTok Shop ecosystem: new features, algorithm shifts, seller incentives, affiliate trends., • Act as the main TikTok Shop point of contact for your clients. Storefront & product • Optimize product listings, bundles, and pricing for discovery and conversion., • Maintain storefront layout, pinned videos, cross-sells, and anchor content per SKU., • Run promotions: flash deals, shop-only discounts, and creator incentives., • Keep shop health clean: connector syncing, product status, shipping cadence, policy compliance. Campaigns & GMV • Launch and manage campaigns, from planned drops to fast viral reactions., • Monitor GMV daily. Respond in real time to trends, velocity, and stock., • Use Spark Ads, Creator Marketplace, and affiliate tools to amplify what works., • Plan and run live shopping events and time-sensitive drops. Creator & affiliate program • Build and manage a structured affiliate network of quality creators., • Handle outreach, briefing, seeding, and performance review., • Script and brief shop videos with creators., • Track performance by creator, category, and hook type. Adjust seeding accordingly. Performance & reporting • Track CTR, CVR, AOV, CPA, refund rate, and fulfillment timing., • Find performance gaps and opportunities. Iterate fast., • Report results to clients and internal leads on a set cadence., • Align TikTok Shop with paid media and email teams for cross-channel consistency. Cross-functional & tooling • Work with fulfillment, ops, and support for smooth order flow., • Use analytics dashboards, automation (e.g. Zapier), and AI workflows to scale., • Coordinate with creative and design for on-brand content. What you need Required • 3+ years in eCommerce, marketplace, or DTC growth., • At least 1+ year hands-on with TikTok Shop., • Proven track record growing GMV and optimizing storefronts., • Strong knowledge of the TikTok creator economy, Spark Ads, and shop tools., • Strong analytical skills. Comfortable with testing and conversion optimization., • Experience managing both paid and organic TikTok strategies., • Highly autonomous. Strong attention to detail. Able to juggle multiple accounts. Preferred • Agency or multi-brand experience., • A track record selling apparel, jewelry, or fashion on TikTok Shop. This is a big advantage., • Experience running TikTok Shop via a Shopify connector., • Familiarity with TikTok Shop backend tools and affiliate portals., • Experience in CPG, beauty, wellness, or lifestyle., • Comfortable working across US / EU / UK time zones., • Additional language (Spanish) a plus., • Experience leading a team or department. Strong candidates may step into a leadership role quickly. How we measure success • GMV growth per client shop., • Conversion rate and AOV improvements., • Active, productive affiliate base., • Consistent, on-time reporting., • Client retention and satisfaction. Why Work With Us? • Competitive salary based on skills and experience., • Opportunity to develop strong industry knowledge., • Office in the center of Barcelona., • Fresh fruit and snacks at the office., • Company support for professional development., • Monthly TGIFs and regular team-building activities., • Fun and friendly environment with talented marketers from over 21 different countries—and more!