Marketing & PR Coordinator Germany - German Speaker
hace 2 días
Barcelona
Marketing & PR Coordinator Germany - German Speaker Location: Barcelona Working model: Office-based, with one day of remote working per week Contract: Full-time Company: Roche Bobois Start date: 1 September 2026 About Roche Bobois Roche Bobois is an international high-end furniture brand, renowned for its creativity, French savoir-faire and collaborations with leading designers, artists and fashion houses. With an international network of exclusive showrooms, the brand develops premium communications aimed at clients with a strong interest in design, decoration and the French art de vivre. We are currently looking to recruit a Marketing & PR Coordinator, with a main focus on the German market and public relations support for other European markets, to join our European marketing team. Role overview The Marketing & PR Coordinator will be responsible for coordinating, implementing and following up on the marketing and communications plan for Roche Bobois in Germany, as well as managing public relations for Germany, Switzerland, the United Kingdom and Ireland. The role will also include occasional support for other European markets according to the team’s needs. This is a very hands-on role that requires strong brand sensitivity, initiative, attention to detail, the ability to bring new ideas, rigour and excellent coordination skills. The selected candidate will report to the Head of Marketing Europe and will work closely with the Roche Bobois stores in Germany, the European marketing team, the Digital Acquisition Manager Europe, the central teams in France, external agencies, media, journalists and suppliers. Key responsibilities Marketing and communications • Coordinate and implement the marketing and communications plan for Germany, in line with the brand strategy and commercial objectives., • Adapt campaigns, content and communication materials to the German market, ensuring consistency with the premium positioning of the brand., • Propose new ideas, actions and communication opportunities adapted to the German market, always in line with Roche Bobois’ premium positioning and international brand strategy., • Follow up on the campaign calendar, local actions, marketing materials, budgets and results., • Work in coordination with the central teams in France and the European marketing team. Advertising, media and offline materials • Manage the advertising plan for Germany, including press, magazines, supplements, outdoor advertising, brochures, catalogues and in-store materials., • Analyse media proposals, coordinate advertising insertions, prepare materials and follow up on campaigns., • Coordinate the production and adaptation of ads, brochures, invitations, POS materials, window vinyls, catalogues and other communication materials., • Monitor costs, budgets, suppliers and invoice validation. PR and corporate communications • Coordinate public relations actions for Germany, Switzerland, the United Kingdom and Ireland., • Manage and update media databases, journalists, stylists and key contacts., • Prepare, adapt and send press releases, press kits, visuals, prices and editorial materials., • Follow up on editorial requests, product mentions, publications and clippings., • Handle press requests related to the brand, collections, visuals, prices and content. Retail marketing and store support • Act as the main marketing contact for the 8 Roche Bobois stores in Germany., • Respond to showroom needs and ensure they have the necessary materials for their campaigns and commercial actions., • Coordinate store materials, local events, client communications, invitations and visibility actions., • Ensure the correct adaptation of texts, translations and messages for the German market. Website, emailings and digital coordination • Supervise the German website content to ensure that texts, prices, visuals, campaigns, promotions, store information and content are correct and up to date., • Coordinate translations and review German texts for the website, newsletters, emailings, commercial materials and brand communications., • Manage and update databases for mailings and emailings., • Work with the Digital Acquisition Manager Europe to ensure consistency between digital campaigns and the local communications plan. Profile required • Minimum 5 years of experience in marketing, communications, PR or retail marketing., • Fluent in German, or strong professional experience in the German market., • Excellent command of German, both written and spoken., • Professional level of English and French., • A good level of Spanish would be highly valued, as the position is based in Barcelona., • Experience in premium, luxury, design, furniture, decoration, lifestyle, fashion, art, culture or high-end retail sectors., • Strong organisational, coordination and follow-up skills., • Excellent writing skills, attention to detail and the ability to review texts, translations, prices and content., • Ability to bring new ideas, identify local opportunities and propose relevant actions for the German market, with strong sensitivity to the brand and to the premium/luxury sector., • Strong aesthetic sensitivity and good brand judgement., • Autonomy, rigour, proactivity and the ability to manage several projects at the same time., • Good communication skills with internal teams, stores, media, journalists and suppliers., • Ability to work in an international and multicultural environment. What we offer • The opportunity to join an international reference brand in high-end furniture., • A key role in coordinating marketing and communications for the German market within the European marketing team., • Direct responsibility for public relations across Germany, Switzerland, the United Kingdom and Ireland., • Occasional support for other European markets according to the team’s needs., • A cross-functional role combining marketing, communications, PR, retail, media and international coordination., • The opportunity to work closely with teams in Germany, France, Switzerland and other European markets., • Offices in Barcelona., • Office-based role, with one day of remote working per week., • Salary between €35,000 and €38,000 gross per year, depending on profile and experience.
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