Marketing Manager
hace 5 días
Barcelona
Our client is seeking a Marketing Manager to join its International Division. Reporting directly to the Chief Strategy Officer (CSO), this role is a key driver of the group's marketing activity across the assigned countries. The Marketing Manager will act as the central link between the group's commercial goals, the brands available in each market, and the local country teams. This is a high-ownership, hands-on role suited to a marketing professional with international experience who thrives in a dynamic, start-up-like environment. MAIN RESPONSIBILITIES: 1. Marketing Plan Definition & Execution • Define, execute, and monitor the annual and quarterly marketing plan for each assigned country, in close coordination with local Country Managers and brand-level marketing counterparts., • Align marketing initiatives with the commercial strategy and sales objectives of the group across all assigned markets., • Ensure consistent brand positioning and messaging across countries while adapting campaigns to local market needs., • Oversee the full marketing mix: digital, point-of-sale, congresses, trade fairs, product launches, and educational content. 2. Budget Management • Own and manage the marketing budget allocated across the different assigned countries., • Prioritise investment decisions by country and initiative, ensuring maximum ROI., • Track spending against the approved budget and flag deviations proactively., • Prepare monthly and quarterly budget reports with clear breakdowns by country, brand, and activity type. 3. Market Intelligence & Feedback Loop • Continuously gather market intelligence: local trends, competitive activity, customer needs, pricing dynamics, and product gaps., • Act as the key conduit between the field and the brands/commercial teams at group level, providing structured and actionable feedback., • Identify opportunities to adapt brand offerings or messaging based on country-specific insights. 4. Events & Trade Fairs • Represent the company and its brands at trade fairs, congresses, and professional events in the assigned countries., • Plan and coordinate group presence at events: logistics, materials, stands, and promotional actions., • Debrief on event outcomes and translate learnings into next-cycle planning. 5. Reporting & Performance Tracking • Present monthly reports to the CSO covering: actions executed, results obtained, budget invested, and upcoming priorities., • Define and track KPIs for all marketing activities, ensuring data-driven decision making., • Collaborate with Country Managers on local performance reviews. Experience & Education • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus., • 4–5 years of experience in international marketing roles, ideally within a multi-country or multi-brand environment., • Proven ability to operate in fast-paced, evolving organisations (scale-up or start-up environment)., • Track record of managing and optimising marketing budgets across multiple markets., • Hands-on experience in both digital and traditional marketing channels. C1 level English is mandatory. HQ based in Maresme.
Camareros
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Venta Minorista
Estética y Belleza
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Almacén
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