Expert Opportunity - Commercial Director
10 hours ago
Santander
About the RoleEmpresa innovadora en el sector del retail, con una fuerte presencia online y sede en Santander, Cantabria, busca un Director de Marketing Digital y E-commerce con visión estratégica y pasión por la tecnología. Serás el arquitecto de nuestra presencia digital, responsable de diseñar e implementar estrategias que impulsen el tráfico, las conversiones y la fidelización de clientes a través de nuestros canales online. Buscamos a un líder con experiencia probada en SEO, SEM, redes sociales, email marketing, automatización y gestión de plataformas e-commerce. Si te apasiona el mundo digital, la analítica web y buscas liderar la transformación online de una marca en crecimiento, esta oportunidad en el norte de España es para ti.Key Responsibilities Desarrollar e implementar la estrategia global de marketing digital y e-commerce para alcanzar los objetivos de negocio.Gestionar todas las campañas de publicidad online (SEM, Social Ads, Display), optimizando presupuestos y ROI.Supervisar y mejorar las estrategias de SEO (On-page y Off-page) para aumentar la visibilidad orgánica.Liderar la estrategia de contenidos y redes sociales, fomentando la interacción y el crecimiento de la comunidad.Gestionar y optimizar la plataforma de e-commerce, asegurando una experiencia de usuario fluida y maximizando las conversiones.Diseñar y ejecutar campañas de email marketing y automatización para la nutrición de leads y la fidelización de clientes.Analizar métricas clave (tráfico web, tasas de conversión, LTV, CAC) y generar informes periódicos para la toma de decisiones.Identificar nuevas tendencias y tecnologías en marketing digital y e-commerce para mantener a la empresa a la vanguardia.Gestionar el equipo de marketing digital, fomentando su desarrollo y asegurando la consecución de objetivos.Colaborar con otros departamentos (ventas, producto, atención al cliente) para asegurar una estrategia omnicanal coherente. Requirements Titulación universitaria en Marketing, Publicidad, Informática o campo relacionado.Experiencia mínima de 6 años en marketing digital y e-commerce, con al menos 3 años en un puesto de responsabilidad o liderazgo.Profundo conocimiento y experiencia práctica en SEO, SEM, Social Media Marketing, Email Marketing y analítica web (Google Analytics, Tag Manager).Experiencia demostrada en la gestión de plataformas e-commerce (Shopify, Magento, etc.) y herramientas de automatización de marketing.Excelentes habilidades analíticas, de comunicación y de gestión de proyectos.Capacidad para liderar y motivar equipos en un entorno dinámico.Dominio del español e inglés.Orientación a resultados, proactividad y mentalidad innovadora.Se valorará experiencia en el sector retail o moda.Disponibilidad para trabajar de forma híbrida, combinando teletrabajo y presencia en oficina en Santander. BenefitsOfrecemos un paquete salarial competitivo y atractivo, acorde a tu experiencia y valía. Oportunidad única de liderar la estrategia digital de una marca en expansión en Santander, con un gran potencial de crecimiento. Entorno de trabajo flexible y moderno, que combina la autonomía del teletrabajo con la colaboración presencial. Desarrollo profesional continuo, formación en las últimas herramientas y tendencias del sector. Seguro médico privado y otras ventajas sociales. Sé el motor de nuestra revolución digital.About the RoleNuestro cliente, una empresa consolidada en el sector del comercio electrónico y las redes sociales, busca un/a Director/a de Marketing Digital y E-commerce con una visión estratégica y probada experiencia para liderar sus operaciones en Santander, Cantabria. Serás el/la máximo/a responsable de definir y ejecutar la estrategia global de marketing online, abarcando SEO, SEM, redes sociales, email marketing, marketing de contenidos y la optimización de la plataforma de e-commerce. Buscamos a un líder experimentado, capaz de inspirar equipos, gestionar presupuestos significativos y tomar decisiones basadas en datos para impulsar el crecimiento sostenible y la rentabilidad. Deberás poseer una profunda comprensión del panorama digital, una mentalidad analítica y excelentes habilidades de gestión. Trabajarás en estrecha colaboración con la alta dirección para asegurar la alineación de la estrategia de marketing con los objetivos generales del negocio. Si buscas un rol de alto impacto donde puedas moldear el futuro digital de una empresa, esta es tu oportunidad.Key Responsibilities Desarrollar e implementar la estrategia integral de marketing digital y e-commerce.Supervisar y optimizar todas las actividades de marketing online: SEO, SEM, Social Media, Email Marketing, Content Marketing.Gestionar y mejorar continuamente la plataforma de comercio electrónico para maximizar la experiencia del usuario y las tasas de conversión.Liderar, motivar y desarrollar al equipo de marketing digital.Gestionar el presupuesto de marketing digital, asegurando un retorno de la inversión óptimo.Analizar el rendimiento del negocio online, identificar tendencias y oportunidades de crecimiento.Colaborar con otros departamentos (ventas, producto, tecnología) para asegurar la coherencia y el éxito de las iniciativas.Mantenerse a la vanguardia de las últimas tendencias y tecnologías en marketing digital y e-commerce.Supervisar la reputación de la marca online y gestionar las crisis de comunicación.Establecer y monitorizar KPIs clave para medir el éxito de las estrategias implementadas. Requirements Máster o titulación superior en Marketing, Administración de Empresas o campo relacionado.Experiencia mínima de 7 años en roles de liderazgo en marketing digital y e-commerce.Demostrada experiencia en el desarrollo e implementación de estrategias de crecimiento online exitosas.Profundos conocimientos de todas las facetas del marketing digital (SEO, SEM, Social Media, Email, Contenido).Experiencia en la gestión de plataformas de e-commerce y herramientas analíticas avanzadas.Excelentes habilidades de liderazgo, gestión de equipos y comunicación.Capacidad para pensar estratégicamente y tomar decisiones basadas en datos.Se valorará experiencia en gestión de grandes presupuestos y P&L.Residencia en Santander, Cantabria. BenefitsOfrecemos un puesto de alta dirección con un contrato indefinido, un salario muy competitivo y un paquete de beneficios excepcional. Te unirás a un equipo de liderazgo en Santander, Cantabria, con la oportunidad de tener un impacto significativo en el futuro de la empresa. Proporcionamos un entorno de trabajo estimulante y profesional, con oportunidades de desarrollo y formación continua. Fomentamos la autonomía y la toma de decisiones, reconociendo y recompensando el éxito. Además, ofrecemos un excelente equilibrio entre la vida laboral y personal, y la posibilidad de liderar equipos talentosos y motivados. Como Director/a, tendrás la visibilidad y la responsabilidad para llevar la marca al siguiente nivel en el entorno digital.Our client is seeking a strategic and visionary Director de E-commerce y Marketing Digital (Remoto) to lead their online business growth initiatives. This executive role, based entirely remotely, will be responsible for defining and executing the company's e-commerce strategy and overseeing all digital marketing efforts. You will drive online revenue, enhance customer acquisition and retention, and ensure a cohesive and compelling brand experience across all digital touchpoints, working from anywhere in Spain.Our client is seeking a strategic and visionary Director de E-commerce y Marketing Digital (Remoto) to lead their online business growth initiatives. This executive role, based entirely remotely, will be responsible for defining and executing the company's e-commerce strategy and overseeing all digital marketing efforts. You will drive online revenue, enhance customer acquisition and retention, and ensure a cohesive and compelling brand experience across all digital touchpoints, working from anywhere in Spain.About the RoleOur client is seeking a strategic and visionary Director de E-commerce y Marketing Digital (Remoto) to lead their online business growth initiatives. This executive role, based entirely remotely, will be responsible for defining and executing the company's e-commerce strategy and overseeing all digital marketing efforts. You will drive online revenue, enhance customer acquisition and retention, and ensure a cohesive and compelling brand experience across all digital touchpoints, working from anywhere in Spain.Key Responsibilities Develop and implement a comprehensive e-commerce strategy to maximize online sales and profitability.Lead and manage all digital marketing activities, including SEO, SEM, social media marketing, content marketing, and email campaigns.Oversee the performance and optimization of the company's e-commerce platform, ensuring a superior user experience.Analyze market trends, customer insights, and competitor activities to identify new growth opportunities.Manage the digital marketing budget, allocate resources effectively, and measure ROI across all initiatives. Requirements Extensive experience in e-commerce leadership and digital marketing strategy, with a proven track record of success.Deep understanding of online sales funnels, customer journey mapping, and conversion rate optimization.Strong expertise in SEO, SEM, social media advertising, and content strategy.Excellent analytical and data interpretation skills, with the ability to translate insights into actionable plans.Demonstrated leadership capabilities and experience managing remote teams effectively. Benefits Highly competitive executive compensation package, including potential for bonuses and stock options.Fully remote position, offering unparalleled flexibility and autonomy.Opportunity to make a significant strategic impact on a growing e-commerce business.Access to professional development resources and conferences.Be part of a forward-thinking company culture that embraces innovation and remote work. Our client is seeking an experienced and strategic Digital Marketing Director to lead their marketing efforts for their e-commerce operations. This is a senior, fully remote position, offering a unique opportunity to shape and execute a comprehensive digital marketing strategy that drives significant growth in online sales and brand presence. The ideal candidate will have a proven track record in leading diverse digital marketing functions, including SEO, SEM, social media, email marketing, content strategy, and affiliate marketing, all with a strong focus on e-commerce performance. You will be responsible for setting the marketing vision, managing budgets, leading a team (potentially remotely), and collaborating with cross-functional departments to achieve ambitious business objectives. This role is for a visionary leader who thrives in a remote-first environment and is passionate about leveraging digital channels to maximize e-commerce success.Our client is seeking an experienced and strategic Digital Marketing Director to lead their marketing efforts for their e-commerce operations. This is a senior, fully remote position, offering a unique opportunity to shape and execute a comprehensive digital marketing strategy that drives significant growth in online sales and brand presence. The ideal candidate will have a proven track record in leading diverse digital marketing functions, including SEO, SEM, social media, email marketing, content strategy, and affiliate marketing, all with a strong focus on e-commerce performance. You will be responsible for setting the marketing vision, managing budgets, leading a team (potentially remotely), and collaborating with cross-functional departments to achieve ambitious business objectives. This role is for a visionary leader who thrives in a remote-first environment and is passionate about leveraging digital channels to maximize e-commerce success.About the RoleOur client is seeking an experienced and strategic Digital Marketing Director to lead their marketing efforts for their e-commerce operations. This is a senior, fully remote position, offering a unique opportunity to shape and execute a comprehensive digital marketing strategy that drives significant growth in online sales and brand presence. The ideal candidate will have a proven track record in leading diverse digital marketing functions, including SEO, SEM, social media, email marketing, content strategy, and affiliate marketing, all with a strong focus on e-commerce performance. You will be responsible for setting the marketing vision, managing budgets, leading a team (potentially remotely), and collaborating with cross-functional departments to achieve ambitious business objectives. This role is for a visionary leader who thrives in a remote-first environment and is passionate about leveraging digital channels to maximize e-commerce success.Key Responsibilities Develop and implement an overarching digital marketing strategy for the e-commerce business, aligned with company goals.Oversee and manage all aspects of digital marketing, including SEO, SEM, paid social, display advertising, email marketing, and affiliate programs.Set marketing KPIs and track performance across all digital channels, ensuring continuous optimization and ROI.Manage the digital marketing budget effectively, allocating resources to maximize impact and achieve revenue targets.Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance remote work culture.Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.Oversee the creation of engaging and relevant content that drives traffic, conversions, and brand loyalty.Collaborate with the product and sales teams to ensure marketing efforts are aligned with product offerings and sales strategies.Analyze customer data and behavior to refine targeting, personalize marketing messages, and improve customer lifetime value.Report on marketing performance and strategic recommendations to senior leadership. Requirements Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.Minimum of 8-10 years of progressive experience in digital marketing, with a substantial focus on e-commerce.Demonstrated success in developing and executing comprehensive digital marketing strategies that have driven significant e-commerce revenue growth.Expertise across all major digital marketing channels (SEO, SEM, Social Media, Email, Content, Affiliate).Strong analytical skills with proficiency in web analytics tools (e.G., Google Analytics) and marketing automation platforms.Proven experience managing large digital marketing budgets and demonstrating ROI.Experience in leading and managing remote teams is highly desirable.Excellent strategic thinking, leadership, and communication skills.Ability to thrive in a fast-paced, autonomous remote work environment.Deep understanding of e-commerce platforms and customer journey optimization. BenefitsThis is a fully remote position, providing ultimate flexibility and work-life balance. Our client offers a highly competitive salary, executive-level benefits, and significant opportunities for professional development and impact. You will have the autonomy to lead and innovate within a growing company, shaping its digital future. Join a forward-thinking organization that values strategic leadership and rewards performance. This role offers the chance to make a profound impact on a key area of the business and grow your career at the highest level. We are committed to fostering a strong remote work culture and supporting our leaders. Be part of a company that is dedicated to digital excellence and pushing the boundaries of online retail.About the Role Our client is seeking a highly experienced and results-oriented Director of Digital Marketing and E-commerce to lead their online strategy from a remote-first perspective. This pivotal role will be responsible for driving growth, innovation, and profitability across all digital channels. You will have the autonomy to shape our e-commerce vision, develop cutting-edge marketing campaigns, and build a high-performing remote team. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record in scaling online businesses, and a passion for creating exceptional customer journeys. As a remote-first role, we are looking for an individual who excels in independent work, communication, and collaboration within a virtual environment. This is an exceptional opportunity to make a significant impact and redefine our online presence from anywhere. You will work from Las Palmas de Gran Canaria, but offers full remote working flexibility.Key Responsibilities Develop and execute a comprehensive digital marketing and e-commerce strategy aligned with company objectives.Oversee all aspects of the e-commerce platform, including website performance, user experience, conversion rate optimization (CRO), and customer journey mapping.Lead and manage digital marketing channels, including SEO, SEM, social media marketing, email marketing, affiliate marketing, and content marketing.Drive online sales growth and profitability through data-driven decision-making and innovative campaign execution.Manage the digital marketing budget effectively, allocating resources to maximize ROI.Build, mentor, and lead a remote team of digital marketing professionals.Analyze market trends, competitor activities, and customer behavior to identify new opportunities and threats.Ensure brand consistency and messaging across all digital touchpoints.Collaborate with product development, sales, and customer service teams to ensure a seamless customer experience.Report on key performance indicators (KPIs) to senior management, providing insights and strategic recommendations. Requirements Bachelor's or Master's degree in Marketing, Business Administration, or a related field.Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.Proven success in developing and implementing strategies that have significantly increased online sales and customer acquisition.Expertise in SEO, SEM, social media marketing, email marketing, content marketing, and analytics tools (e.G., Google Analytics, Adobe Analytics).Strong understanding of e-commerce platforms (e.G., Shopify, Magento, Woo Commerce) and related technologies.Demonstrated experience in managing and optimizing online advertising campaigns across various platforms.Exceptional analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.Excellent leadership, communication, and interpersonal skills, with experience managing remote teams.Proficiency in marketing automation and CRM systems.Must be authorized to work remotely and possess a reliable internet connection and home office setup. Benefits Competitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.Generous paid time off and company holidays.Opportunities for professional development and continuous learning.Remote work flexibility, allowing you to work from anywhere.A collaborative and innovative work culture focused on growth and success.The chance to lead and shape the future of a growing e-commerce business.Access to cutting-edge digital marketing tools and technologies.Direct impact on business strategy and outcomes. About the RoleOur client is seeking a highly experienced and results-oriented Director of Digital Marketing and E-commerce to lead their online strategy from a remote-first perspective. This pivotal role will be responsible for driving growth, innovation, and profitability across all digital channels. You will have the autonomy to shape our e-commerce vision, develop cutting‑edge marketing campaigns, and build a high‑performing remote team. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record in scaling online businesses, and a passion for creating exceptional customer journeys. As a remote‑first role, we are looking for an individual who excels in independent work, communication, and collaboration within a virtual environment. This is an exceptional opportunity to make a significant impact and redefine our online presence from anywhere.#J-18808-Ljbffr
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