AI-Powered Marketing Specialist - Dils Lucas Fox
hace 4 días
Madrid
Dils Lucas Fox is an international real estate company with a strong heritage and presence across Europe. With roots in Italy and Spain, and operations in countries such as the Netherlands and Portugal — and continuing to expand — we bring together deep market knowledge, innovative thinking, and broad expertise across Living & Residential, Offices, Retail, Logistics, Hospitality, and Capital Markets, leveraging our experience and European reach. Backed by the scale, capital, and long-term vision, Dils Lucas Fox is entering a phase of accelerated growth; we plan to significantly expand our teams in the coming years, offering the opportunity to work in a dynamic, forward-thinking organization with exposure to multiple markets and sectors across Europe. Join Dils Lucas Fox and help shape the future of real estate across the continent! Role Mission We are looking for a specialist to lead the adoption of Artificial Intelligence in real estate marketing, integrating generative AI, automation, and advanced analytics to drive lead generation, conversion, and brand positioning. This role will be key in the evolution of marketing from traditional SEO/SEM and Paid Media towards a hybrid model that includes GEO (Generative Engine Optimization): improving brand and property visibility and recommendation in AI-powered search engines and assistants (e.g., AI search experiences, chatbots, copilots), alongside traditional channels. Key Responsibilities 1. AI Strategy and Growth • Design and implement AI-driven marketing strategies for resale, rentals, and new developments, aligned with commercial objectives., • Define hypotheses, tests, and experimentation frameworks (A/B, multivariate) to improve CAC, CPL, CVR, and ROI., • Build an AI marketing playbook: processes, tools, quality standards, and content governance., • Demonstrate strong strategic mindset and results orientation., • Combine creativity with analytical thinking., • Show high learning agility and adaptability to new technologies., • Work autonomously and proactively., • Communicate effectively and collaborate within cross-functional teams. 2. AI-Powered Content Operations (Content Ops) & Brand Leverage generative AI to create, scale, and optimize content while maintaining a premium tone and brand consistency: • Property descriptions (multilingual when applicable), • Website, blog, landing pages, and buying/investment guides, • Social media content, • Paid campaign assets 3. GEO: Positioning in the New AI-Powered Search Optimize presence in AI search and assistant platforms through: • Intent-driven, question-based, comparative, and decision-focused content, • Semantic structure, entities, topic clusters, and topical authority, • Structured data (schema), internal linking, and E-E-A-T applied to real estate, • “Answer-ready” content formats designed to be cited and recommended by AI models, • Monitoring brand presence in generative results and continuously adjusting strategy Technical Requirements • Proven experience applying AI to digital marketing and/or content operations (Content Ops)., • Digital marketing and funnel management, • SEO + GEO (AI search optimization) and content strategy, • Paid Media (Google/Meta): structure, optimization, and performance measurement, • Fluent Spanish and English Key Competencies • Strategic mindset with strong results orientation, • Creativity combined with analytical thinking, • High learning agility and adaptability, • Autonomy and proactivity, • Strong communication and teamwork skills Preferred Qualifications • Previous experience in real estate or proptech companies, • Portfolio or proven success cases related to AI and marketing Benefits • Full-time permanent contract., • Competitive salary plus attractive variable compensation., • 23 vacation days per year on a full-time basis + 2 personal days., • Weekly language classes during working hours (fully covered by Dils Lucas Fox)., • Discounts and incentives with well-known different brand as: fashion brands, travel, sports, and much more., • Extensive onboarding and ongoing training., • Being part of a constantly growing company and multicultural team, with endless opportunities for career development., • A modern, international, and professional working environment. At Dils Lucas Fox, we celebrate DIVERSITY in all its forms and are committed to fostering an inclusive, equitable, and welcoming workplace. We value the unique perspectives that people bring through different backgrounds, cultures, genders, ages, abilities, and experiences — because we believe that diversity drives creativity, innovation, and excellence. We encourage applications from all qualified individuals, regardless of gender, sexual orientation, age, nationality, ethnic origin, religion, or disability.
Camareros
Ventas y Marketing
Chef y Cocinero
Venta Minorista
Comida Rápida
Almacén
Arte, Medios de Comunicación, Diseño
Atención Sanitaria
Ayudante de Cocina
Azafato y Azafata
Barista
Ciencia
Contabilidad y Finanzas
Cuidado de animales
Cuidado de niños
Deportes y Bienestar
Entretenimiento
Gerencia
Industria y Producción
Ingenieria
Limpieza
Moda
Oficina y Administración
Redacción y Edición
Seguridad
Servicio al Cliente
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