Digital Marketing Technology Consultant - McKinsey Digital. QUALIFICATIONSBachelor’s degree; Advanced degree preferredPrior experience in management consulting preferred3-7 years of experience assessing, architecting, and delivering marketing technology, data, and analytics solutions to clients at scaleDeep understanding of and thought leadership around the marketing technology and ad-tech landscape and playersHands on experience with leading marketing cloud platforms and leading point solutions skewing towards data activation and campaign activationGeneral understanding of ad-tech, including integration with DSP’s and bidding enginesExperience that includes managing 1st and 3rd party data and use of customer data platforms, DMP’s, A/B testing, cross channel campaign management, and decision-ing enginesDigital marketing savvy with first level of technical knowledge in some digital marketing disciplines: Traffic generation (Search Marketing, display, programmatic, etc); UX, conversion rate optimization, A/B testing; Email marketing; Paid Media,Alternatively strong focus on customer acquisition – managing performance marketing channels (e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)Experience in leading evaluations and vendor selection, including writing business requirementsData-driven thinker and problem solverComfortable working with business, IT, and marketing stakeholdersAbility to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticalsStrategy oriented, with deep expertise in business and wide knowledge in enterprise management and superior level of problem solvingExcellent written and verbal communication skills; ability to communicate with senior marketing leaders and C-level executivesProfessional attitude and service orientation; team playerWillingnes...