Marketing Manager
3 hours ago
£45000–£51000 yearly
Full-time
Bexley
Marketing Strategy & Campaigns- Assist in planning and executing marketing campaigns across digital and traditional channels.- Promote the company's IT services and solutions to target audiences.- Support lead generation activities to attract prospective clients.- Monitor campaign performance and provide recommendations for improvement. Digital Marketing- Manage and optimize social media platforms including LinkedIn, Facebook, Instagram, and X.- Assist with website content updates and SEO initiatives.- Execute email marketing campaigns and newsletters.- Support paid advertising campaigns such as Google Ads and LinkedIn Ads. Content Creation- Create engaging content including blogs, case studies, website content, and marketing materials.- Work closely with technical teams to develop service-related marketing content.- Ensure all marketing materials align with company branding guidelines. Market Research- Conduct competitor and market research to identify new business opportunities.- Analyze industry trends within the IT and technology sectors.- Gather customer feedback and market insights to support strategic decisions. Events & Business Development Support- Assist in organizing webinars, networking events, and industry exhibitions.- Support the sales team with marketing collateral, presentations, and promotional materials.- Help maintain customer and prospect databases. Reporting & Analytics- Track and analyze marketing KPIs, website traffic, and campaign effectiveness.- Generate monthly performance reports for management.- Recommend improvements based on data-driven insights. Skills & QualificationsEssential- Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field.- 1–2 years of experience in marketing.- Strong understanding of digital marketing principles.- Experience managing social media platforms and content creation.- Excellent written and verbal communication skills.- Strong organizational and project management abilities.- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Desirable- Experience within an IT, technology, software, or digital services company.- Knowledge of SEO, Google Analytics, Google Ads, and email marketing tools.- Experience with CRM platforms such as HubSpot, Zoho, or Salesforce.- Basic graphic design skills using Canva or Adobe Creative Suite. Personal Attributes- Creative and proactive thinker.- Strong attention to detail.- Ability to work independently and as part of a team.- Results-oriented with a commercial mindset.- Excellent interpersonal and stakeholder management skills. Key Performance Indicators (KPIs)- Marketing Qualified Leads (MQLs) generated.- Website traffic and engagement growth.- Social media reach and engagement.- Email campaign performance.- Brand awareness and customer acquisition metrics.- Contribution to sales pipeline growth.
