Ecommerce & Concessions Manager
hace 14 horas
Manchester
We are looking to add an Ecommerce & Concessions Manager to join our team. This individual will be responsible for owning the full end-to-end ecommerce experience, fundamentally driving revenue and growth for the brand. This is a pivotal role in helping our Brands achieve further growth and success and it's a great opportunity for someone to come in and make an impact really quickly. Responsibilities will include: • Managing, developing and overseeing the daily operations of our ecommerce sites –, • Managing, developing and overseeing the daily operations of our marketplaces –, • Onboarding new marketplaces; problem-solving and product uploads, ensure best working practices are being used to ensure correct uploads and platform mapping, • Liaise with partners and internal teams regarding contracts, platform agreements & requirements, product selection processes, fulfilment procedures etc., • Select relevant and seasonally appropriate product for Marketplace and Concessions to support targets., • Regularly review our Brands marketplace & concession offering based on data and highlight opportunities for the business. Inventory management, driving opportunities based on stock positions, analyse sales and returns data and adjusting offering accordingly., • Providing regular reports based on weekly and monthly trade and activities, • Updating content across all platforms and across all sites, • Manage customer queries, • Oversee marketplace partner timeframes, ensuring launch dates are achieved Strategic Leadership: • Develop and execute a global ecommerce strategy to drive revenue growth, improve customer acquisition and retention, and enhance the brand's online presence., • Lead ecommerce marketing, ecommerce operations, ensuring alignment with the company's global business goals., • Work closely with the Director to contribute to the overall digital transformation and growth for all our Brands Ecommerce Performance & Growth: • Oversee web trading strategies, including pricing, promotions, merchandising, and site optimisation, ensuring the ecommerce platforms are driving high conversion rates and average order values., • Analyse ecommerce performance, using data-driven insights to optimise user experience, increase conversion, and reduce drop-off rates., • Support the development of a roadmap for ecommerce technology, ensuring the integration of the latest tools, platforms, and innovations to enhance the customer journey and streamline operations. ECommerce Marketing Leadership: • Manage the global digital marketing strategy, including paid media (PPC, display ads), SEO/SEM, CRM/email marketing, and other relevant marketing programmes., • Collaborate with creative teams to ensure consistent brand messaging across all online channels., • Monitor and analyse key performance metrics, adapting strategies to improve engagement and online sales. Team Management: • Lead and develop a small team, ensuring continuous growth, training, and performance. Budget & P&L Management: • Manage the ecommerce budget, ensuring that investments in web development, marketing, and other key areas are efficiently allocated to drive ROI., • Monitor ecommerce revenue and profitability, using metrics to adjust strategies and forecast growth. Innovation & Industry trends: • Stay abreast of emerging trends, technologies, and customer expectations within the ecommerce and digital marketing landscape. Skills and Experience: • Proven experience in Marketplace and eCommerce, • Possess strong experience with Shopify, SAP, Linnworks, Mirakl, SharePoint, • Possess excellent Excel skills and experience using SharePoint, • Analytical thinker, • Excellent communication skills, • Have the ability to multi-task and work in a fast-paced environment, • Strong track record of driving revenue growth and digital transformation in ecommerce., • In-depth understanding of ecommerce platforms, digital marketing strategies, data analytics, and conversion optimisation., • Strategic thinker with the ability to align business goals with innovative digital solutions., • Strong commercial acumen, with experience managing budgets and driving ROI., • Fluency in digital analytics tools (Google Analytics, Adobe Analytics, etc.), as well as ecommerce management platforms (Shopify, Mirakl etc.) and SAP., • Attention to detail, • Problem-solving skills