HEAD OF MENSWEAR ( Creative & Design ) premium brand
2 days ago
Manchester
HEAD OF MENSWEAR - Design/ Creative/ Product Development/ Merchandising MANCHESTER UP TO £80K doe Creative / Design Our client is a contemporary men’s and women’s fashion brand rooted in modern luxury, street-inspired design, and strong brand storytelling. They pride themselves on creating elevated apparel that blends trend-led graphics with timeless brand identity. Creativity, attention to detail, and authenticity are at the core of everything they do. Role Overview: The Head of Menswear leads the creative and commercial direction of the menswear category, overseeing product development, brand alignment, and go-to-market strategy. This role bridges design, merchandising, and marketing to build a cohesive, high-performing menswear offering that reflects the brand’s identity and drives growth. Key Responsibilities • Creative Direction & Product Strategy, • Define and lead the menswear vision in line with the brands DNA., • Oversee All collections from concept to final product., • Lead seasonal collections with consistency across silhouettes, fabrics, colour palettes, and branding., • Lead strategically Drive commercially proven product franchises., • Identify trends and translate them into commercially viable products., • Maintain a strong point of view on design, fit, and quality., • Collaberate with design & buying teams, • Translate insights into product strategy, • Product Development & Execution, • Manage the end-to-end product lifecycle (design → sampling → production), • Work closely with design, technical, and sourcing teams, • Approve fabrics, trims, fits, and final samples, • Ensure timelines and product critical path are met., • Range Planning & Merchandising Strategy, • Oversee range architecture ( what products are sold and in what quantity), • Use sales data to inform decisions ( best sellers, gaps, trends), • Balance fashion forward pieces with core franchises, • Manage pricing strategy and margins, • Commercial Performance, • Own Sales, revenue and profitability for menswear, • Monitor KPI’s ( sell through, conversion, AOV, Stock levels), • Indentify opportunities for growth ( New Catogories and Collaberations) Cross functional Collaberation • Work with marketing (campaign direction, Launches), • E- commerce ( Product presentations, Drops), • Supply chain ( timelines, production), • Retail Team ( Supporting with Wholesale Critical path & selling) Brand & Marketing Alignment • Collaborate with marketing on campaign direction, product storytelling, and launches, • Ensure menswear reflects the brand’s tone, positioning, and visual identity, • Support content strategy (lookbooks, shoots, social), • Guide styling and product presentation Leadership & Team Management • Lead and mentor the menswear design and product teams, • Set clear objectives, workflows, and creative standards, • Foster a high-performance, collaborative environment, • Work cross-functionally with buying, production, and e-commerce Key Skills & Experience • 5–8+ years in menswear design, product, or category leadership, • Strong aesthetic sense with a clear understanding of modern menswear, • Proven ability to build and scale product categories, • Commercial awareness (pricing, margins, sell-through), • Experience working with suppliers and production teams, • Excellent leadership and communication skills • Experience in premium or contemporary fashion, • Background in both design and merchandising, • Understanding of DTC and e-commerce environments, • Understanding and experience in wholesale selling, • Knowledge of global fashion trends and consumer behaviour Success Metrics • Revenue growth of menswear category, • Sell-through rates and margin performance, • Brand consistency and product reception, • Speed and efficiency of product development cycles