Manchester
Retail Sales Development Manager Location: Greater Manchester Main office with regular travel to retail locations Reporting To Sales Director & Managing Director Role Purpose The Retail Sales Development Manager provides strategic and hands-on leadership across a network of 40+ company-owned and franchise retail locations. The role is responsible for driving commercial performance, operational excellence, and consistent brand standards across the retail estate. This position plays a key role in improving sales, stock control, staffing, and retail best practices while supporting both company-owned and franchise partners to achieve sustainable growth. Key Responsibilities Retail Strategy & Performance • Develop and deliver a retail sales development strategy aligned with overall business objectives., • Drive revenue growth and profitability across all stores, ensuring performance targets are achieved., • Analyse sales data and KPIs to identify opportunities for improvement and growth., • Support forecasting, budgeting, and commercial planning with senior leadership. Store Development & Operations • Ensure consistent, high-quality retail standards across all locations., • Conduct regular store visits to review performance, compliance, and operational effectiveness., • Identify underperforming stores and implement structured improvement plans. Stock, Ordering & Returns • Oversee accurate ordering, stock control, and demand planning across the network., • Reduce waste, control stock holding, and improve returns processes., • Work closely with supply chain, production, and finance teams to maintain robust stock controls. People Leadership • Ensure appropriate staffing levels across all retail locations., • Develop and support store managers as strong commercial and people leaders., • Support recruitment, training, and retention across the retail network. Franchise Support • Act as a key point of contact for franchise partners., • Ensure franchise compliance with brand, operational, and commercial standards., • Support onboarding and development of new franchise locations. Brand, Customer Experience & Compliance • Deliver a consistent, high-quality customer experience across all stores., • Ensure compliance with company policies, health & safety, and employment legislation. Reporting & Stakeholder Management • Produce regular performance and KPI reports., • Communicate insights and recommendations clearly to senior leadership., • Collaborate cross-functionally to deliver retail success. Skills & Experience Essential • Senior multi-site retail management experience., • Strong commercial and analytical capability., • Proven leadership and people development experience., • Experience managing stock, ordering, and returns., • Food Hygiene Level 2., • Willingness to travel regularly. Desirable • Franchise retail experience., • Experience developing or scaling a retail network. Personal Attributes • Commercially driven, credible, and results-focused., • Hands-on leader able to balance strategy with execution., • Resilient, adaptable, and confident decision-maker., • Passionate about people development and retail excellence. Why Join Us This is a senior, high-impact role with the opportunity to shape and lead the retail performance of a growing business, supporting both company-owned and franchise locations to reach their full potential.