Marketing Executive
18 days ago
£39000–£40000 yearly
Full-time
GREATER
Location: Manchester
Duties:
Develop and implement marketing strategies: Create and execute strategies to increase brand awareness and drive sales across various platforms, including social media, online food delivery apps, and local events.
Content creation: Develop engaging and culturally relevant content tailored to our target market, including Asian communities, international students, and local food enthusiasts..
Social media management: Oversee the brand's social media presence, ensuring consistent messaging and visuals that reflect the company’s values and product offerings.
Promotional campaign planning and execution: Design and implement promotional campaigns such as seasonal promotions, partnership collaborations, and customer loyalty incentives to attract and retain customers.
Collaborate with the Head of Pastry Chef: Work closely with the Head of Pastry Chef to understand customer preferences, particularly those from Asian (Chinese and Japanese) cultural backgrounds, and translate their vision into custom designs and targeted marketing campaigns.
Customer engagement and insights: Analyze customer feedback and behavior to refine strategies, ensuring the brand maintains a positive image and competitive edge.Where the job sits on the hierarchy chart: This position is part of the core management team and reports directly to the Company Director
Salary: range from £39,000 to £40,000 + incentive/bonus
Skill, experience and qualification required:
Experience: Proven experience in marketing, social media management, or content creation, preferably in the food or hospitality industry.
Cultural understanding: Strong familiarity with Asian (Chinese and Japanese) cultures and their impact on customer preferences and marketing strategies.
Language proficiency: Fluency in English; knowledge of Mandarin or Japanese is a plus.
Creative content creation skills,including writing, design, or basic video editing.
Education: A bachelor’s degree in marketing, communications, or a related field is preferred.
