Buscar empleo: 162 ofertas de trabajo de advantage en New Brunswick, New Jersey (agosto 2026)

Digital Marketing Specialist

hace 17 días

Edison

Job Description At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve. Who We Are: • #1 Selling Furniture Brand in the World, • #1 Retailer of Furniture and Bedding in the United States As an industry leader, we offer the best compensation package in the furniture industry, including: • Competitive Base Salary: range between $65,000 - $80,000 annually based on qualifications and relevant experience., • 401(k) Program: with a company match., • Paid Time Off and Holiday Pay, including your birthday., • Benefits: Medical, Dental, and Vision Benefits starting as low as $25 a week., • Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions., • Competitive Advantage: Eligibility for the FDE G3 Profit-Sharing Program, designed to reward disciplined execution, responsible growth, and shared company success through annual incentive payouts. Our Culture and Team Member Programs: At FDE, we pride ourselves on a culture of recognition and growth. We believe in investing in our team and value their feedback through programs like Employee Surveys. Our Ashley Cares programs highlight our commitment to our team, our guests, and our communities, including: • Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16)., • Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we'll pay you for that day., • Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management., • Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness., • Team Member Relief Fund: Offering financial support for unexpected life events., • SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future. ROLE SUMMARY The Digital Media Specialist is an integral member of the Marketing team responsible for supporting the planning, execution, and analysis of integrated marketing initiatives that drive customer engagement, brand awareness, traffic, sales, and business growth. This role supports a broad range of marketing functions, including digital advertising, retail marketing initiatives, campaign management, vendor and agency coordination, reporting, project management, and cross-functional collaboration. A primary focus of the position is supporting paid digital media efforts across Google, Meta, Search, Online Video (OLV), and programmatic CTV/OTT channels while helping ensure campaigns are executed effectively and aligned with business objectives. Working closely with internal stakeholders, agency partners, and vendors, the Digital Media Specialist helps manage marketing initiatives from planning through post-campaign analysis, providing performance insights, operational support, and recommendations that contribute to overall marketing effectiveness. The ideal candidate combines strong digital marketing knowledge with analytical thinking, project management skills, attention to detail, and a passion for delivering measurable results across multiple marketing channels. Essential Functions Digital Advertising & Campaign Governance • Coordinate digital campaign launches with agency partners (e.g., Gadfly, Zeta Global) by providing creative assets, campaign briefs, budgets, targeting requirements, and timelines., • Validate that campaigns have been accurately set up in accordance with approved marketing briefs, including creative, targeting, budgets, flight dates, and landing pages., • Perform quality assurance (QA) reviews prior to campaign launch and monitor live campaigns to ensure creative, messaging, and links remain accurate., • Partner with agency teams to identify optimization opportunities based on campaign performance and business objectives., • Review campaign reporting and dashboards to monitor pacing, performance, and budget utilization, escalating questions or discrepancies as needed., • Maintain campaign documentation, trafficking instructions, and marketing governance processes to ensure accuracy and consistency across channels. Campaign Operations & Asset Management • Coordinate the trafficking and distribution of digital marketing assets across media, website, retail, and promotional initiatives., • Serve as a liaison among internal teams, creative partners, agencies, and vendors to ensure assets are delivered accurately and on schedule., • Manage campaign timelines, project milestones, approvals, and deployment schedules., • Support marketing project workflows and process improvements that enhance efficiency and execution quality., • Maintain organized campaign documentation, creative archives, and marketing records. Performance Reporting & Analytics • Monitor and analyze marketing performance using centralized marketing dashboards, Power BI, and other reporting platforms., • Develop proficiency in the organization's reporting tools to validate campaign execution, monitor performance, and identify trends across marketing channels., • Review, interpret, and communicate key performance indicators (KPIs), including impressions, clicks, CTR, CPC, engagement, traffic, conversions, return on ad spend (ROAS), incremental return on ad spend (iROAS), and other marketing performance metrics to support business decision-making., • Partner with agency teams and internal stakeholders to investigate performance trends, validate reporting accuracy, and identify optimization opportunities., • Prepare campaign recaps, executive summaries, and performance insights to support marketing strategy and business decision-making., • Leverage reporting and analytics to provide actionable recommendations that improve marketing effectiveness and business outcomes., • Utilize AI-powered tools and emerging technologies to improve reporting efficiency, uncover performance insights, support analysis, and enhance marketing decision-making. Vendor & Agency Management • Support relationships with marketing agencies, media vendors, technology partners, and external service providers., • Coordinate project deliverables, timelines, reporting requirements, and campaign communication., • Ensure vendor execution aligns with brand standards, campaign objectives, and agreed-upon expectations., • Assist with invoice validation, budget tracking, and performance reviews. Retail Marketing Support • Support promotional events, retail campaigns, store marketing initiatives, and local market activation efforts., • Coordinate marketing materials and digital assets required to support store events, sales promotions, and customer acquisition programs., • Collaborate with Sales, Merchandising, Visual, Guest Services, and Store Operations teams to ensure consistent campaign execution., • Assist with implementation and measurement of integrated marketing initiatives across multiple channels. CRM, Email & SMS Marketing (Preferred) • Support email and SMS campaign execution, testing, deployment, and reporting as business needs require., • Assist with audience segmentation, lifecycle marketing initiatives, and customer engagement programs., • Experience with CRM, email, and SMS marketing platforms is preferred but not required. Project Management & Administration • Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines., • Maintain campaign calendars, project trackers, meeting notes, and action-item follow-up., • Support budgeting, planning, status reporting, and ongoing marketing operations., • Recommend process improvements that increase organizational efficiency and campaign effectiveness. Schedule Expectations • The Marketing Specialist will work a minimum of 40 hours per week., • This is a hybrid position requiring in-office attendance on Monday, Tuesday, and Thursday, with remote work flexibility on Wednesday and Friday., • The number of hours may increase during promotional events, holiday seasons, store openings, remodels, blackout periods, or to meet other business needs., • Occasional travel and weekend availability may be required to support marketing events and retail initiatives Education & Experience Requirements Required • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field., • 3-5 years of marketing, digital marketing, advertising, campaign operations, or related experience., • Experience supporting digital advertising campaigns across Google, Meta, Paid Search, Display, Video, or related channels., • Experience with campaign setup, QA, asset trafficking, reporting, and optimization., • Strong analytical and problem-solving skills., • Advanced proficiency in Microsoft Excel and Microsoft Office., • Excellent project management, organizational, and communication skills., • Ability to manage multiple priorities in a fast-paced environment. Preferred • Experience with Google Ads, Google Analytics, Meta Ads Manager, YouTube, OLV, and programmatic media platforms., • Experience supporting CTV/OTT campaigns and digital video advertising., • Experience with Power BI reporting and dashboard development., • Experience utilizing AI-powered marketing, reporting, content creation, or productivity tools to improve efficiency and business outcomes., • Retail marketing experience., • Experience working with marketing agencies and media vendors., • Experience with email, SMS, CRM, and lifecycle marketing platforms such as Klaviyo., • Familiarity with Canva Pro, creative asset management, and digital content coordination. Key Competencies • Digital Marketing & Advertising Knowledge, • Campaign Management & Execution, • Project & Workflow Management, • Data Analysis & Reporting, • Vendor & Agency Coordination, • Retail Marketing Acumen, • Communication & Collaboration, • Attention to Detail, • Organization & Time Management, • Problem Solving & Critical Thinking, • Adaptability & Continuous Learning

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