Social Media & E-Commerce Associate (Lacrosse-Focused Startup)
2 days ago
Huntington
About Workplay Workplay is building the future of lacrosse training, motivation, and culture. We are a startup at the intersection of sports, technology, and apparel, focused on celebrating the unseen work athletes put in every day. We are currently launching our products and brand, with a strong focus on content, community, and e-commerce. Learn more at: We also operate Main Space, a coworking environment for entrepreneurs and businesses, which this role will support in a limited capacity. The Role We are looking for someone to take ownership of Workplay’s social media presence and content creation, while also playing a key role in product fulfillment and e-commerce operations. You will help define how Workplay shows up online by creating, scheduling, and publishing content that connects with the lacrosse community. On the operations side, you will be directly involved in fulfilling orders and managing the Shopify store as we scale. This is an opportunity to learn the full lifecycle of an e-commerce business, from content to conversion to delivery. This is a hands-on role with real responsibility and significant room for growth. Responsibilities Social Media & Content (Primary Focus) • Own and manage social media across Instagram, TikTok, and X, • Create original content that resonates with lacrosse players, parents, and coaches, • Design graphics and visual content using tools such as Canva, • Build and maintain a consistent social media content calendar, • Support brand storytelling, campaigns, and product launches E-Commerce & Fulfillment (Core Growth Area) • Fulfill Shopify orders, including packing and shipping coordination, • Help manage and maintain the Shopify store, • Track orders, inventory, and customer experience, • Gain firsthand experience in scaling fulfillment operations as demand grows, • Support the transition to a third-party fulfillment center over time Main Space (Light Operational Support) • Assist with front desk coverage at times during the day, • Greet members and give occasional tours, • Help ensure the space is running smoothly and identify any needs Who You Are • You have played lacrosse or understand the culture of the sport, • You are passionate about social media and content creation, • You are comfortable using tools like Canva and planning content, • You are organized and interested in learning e-commerce operations, • You take ownership and are comfortable being given responsibility, • You are excited to be part of a startup and grow with the company Why This Role Is Different • You will own and shape the voice of a growing sports brand, • You will gain real experience in content, e-commerce, and brand building, • You will be involved in launching products and scaling fulfillment operations, • You will gain exposure to startup operations, decision-making, and fundraising, • You will work directly with the founders and see how a company is built from the ground up, • You will be given as much responsibility as you can handle, with strong opportunity for growth