Content Creator / Strategist
13 days ago
Jersey City
Job Description About Carlo’s Bakery Carlo’s Bakery, home of the “Cake Boss,” is a world-renowned bakery known for its high-quality, handcrafted desserts and exceptional customer experience. We take pride in our craftsmanship, creativity, and family-oriented culture. Position Summary We’re looking for a highly creative, social-first Content Creator / Strategist who lives and breathes internet culture. This role is hands-on, responsible for ideating, filming, and editing content while also driving strategy across channels. The ideal candidate can move quickly, spot trends early, and turn ideas into high-performing content in real time. Responsibilities • Develop and execute a content strategy across TikTok, Instagram, Facebook, and YouTube, • Generate fresh, engaging content ideas daily that align with brand goals and audience growth, • Identify and act on emerging trends, viral formats, and platform updates, • Concept & script content from idea to final execution, • Film content on-site, in real-time, and during planned shoots, • Edit short-form and long-form video (cuts, pacing, captions, music, transitions) optimized for each platform, • Produce content that feels native, authentic, and engaging—not overly produced, • Support product launches, campaigns, and always-on social content, • Collaborate with influencers/creators to develop organic, high-performing content, • Engage with the community through comments, DMs, and reactive content opportunities, • Track performance and optimize content based on data and insights, • 2+ years of experience creating content for social media (brand or personal accounts), • Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social trends, • Proven ability to ideate, film, and edit content independently, • Proficiency in editing tools (CapCut, Adobe Premiere, Final Cut, etc.), • Strong storytelling instincts and understanding of what makes content perform, • Ability to work quickly, meet deadlines, and adapt in a fast-paced environment, • Experience working with influencers or managing creator partnerships, • Background in food, lifestyle, or entertainment content, • Experience with social media analytics and performance tracking, • Photography or design skills, • Opportunity to grow with an internationally recognized brand., • Friendly and collaborative work environment., • Hands-on experience in the baking industry.