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Senior Performance Creative Strategist Location: Valley Stream, NY Schedule: Full-time | 4 days in office, 1 day work from home Compensation: $135,000–$150,000 base salary + 20% Target Based Bonus About Twillory Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable. Creative is the biggest driver of our growth. We believe the brands that win aren't the ones with the biggest budgets, they're the ones that consistently produce the best creativity. We're looking for a Senior Performance Creative Strategist to help us build that engine. This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth. About the Role We're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales. You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks. You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life. If you've helped scale Meta accounts through better creative, this role was built for you. What You'll Do Own Performance Creative Strategy • Develop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels, • Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends, • Turn performance insights into clear hypotheses and testing priorities, • Build repeatable frameworks that increase the speed and quality of creative iteration Develop Winning Creative Concepts • Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video, • Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions, • Generate multiple variations of winning concepts to maximize scale before fatigue sets in, • Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities Partner With Creative & Growth Teams • Work closely with media buyers to understand performance signals and identify opportunities, • Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life, • Review creative before launch to ensure every asset is optimized for performance, • Continuously improve the creative production process to increase testing velocity Build a World-Class Creative Engine • Help establish systems that allow Twillory to produce high-performing creative at scale, • Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes, • Become the company's expert on what is and isn't working across paid social What We're Looking For • 5+ years developing performance creative for DTC or e-commerce brands, • Experience managing creative strategy for brands spending seven figures annually on Meta advertising, • Proven track record helping scale revenue through creative testing and iteration, • Deep understanding of Meta advertising and performance creative best practices, • Experience with TikTok and YouTube advertising is a strong plus, • Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology, • Exceptional ability to turn performance data into actionable creative direction, • Strong copywriting skills with experience writing performance-focused creative briefs, • Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily, • Excellent communication and project management skills, • Highly organized with strong attention to detail, • Passion for consumer behavior, advertising psychology, and continuous experimentation Bonus Points • Experience at a high-growth DTC brand generating $20M+ in annual revenue, • Experience working with AI tools to accelerate creative ideation and production, • Experience collaborating directly with creators and UGC agencies, • Experience building creative testing frameworks from the ground up, • Familiarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platforms What Success Looks Like Within your first 12 months, you will have: • Built a repeatable creative testing framework that consistently generates winning concepts, • Increased the volume and quality of creative testing across paid channels, • Improved collaboration between creative and media buying, • Developed a robust pipeline of fresh concepts that reduces creative fatigue, • Helped scale Twillory's paid media performance through stronger creative strategy, • Established Twillory as one of the most sophisticated performance creative organizations in DTC Why Join Twillory • Work on a brand with significant paid media investment and an aggressive growth trajectory, • Direct influence on company revenue and growth strategy, • High level of ownership and autonomy, • Collaborate with a fast-moving, ambitious team that values speed, creativity, and experimentation, • Competitive compensation plus performance bonus, • Opportunity to help build one of the best performance creative organizations in the DTC industry

Social Media Manager & Content Creator Location: Valley Stream, NY Schedule: 4 days per week in office Salary: $75,000 per year About Twillory Twillory makes clothes that feel like nothing: dress shirts, suits, blazers, polos and pants built from breathable, stretchy performance fabric. We started in menswear, and this month we're launching our first women's line. You'll be building content for both from day one. We sell mostly online, have two stores in the New York area, and we're growing fast. We want our social to look like it. The role We're hiring someone who lives on social and can make content that doesn't look like an ad. You'll come up with the idea, shoot it, edit it yourself and post it. No waiting on an agency or an editor. You'll own Twillory's organic presence on Instagram and TikTok, and the content you make will also run as paid ads. If a video works organically, we'll put money behind it. You'll work closely with our creative and paid media team. What you'll do • Make content every week. Shoot and edit short-form video (Reels, TikToks, Stories) and photo posts that feel native to the feed: styling videos, try-ons, day-in-the-life, trends, street interviews, behind the scenes in our stores and studio., • Edit it yourself. Take raw footage to a finished post in CapCut, Premiere or similar. Cuts, captions, sound, pacing, text on screen., • Run our accounts. Plan and keep the content calendar, post consistently, write captions, and handle comments and DMs with personality., • Know what's happening on social. Spot trends, sounds and formats early and turn them into Twillory content the same week, not the next month., • Show the clothes looking good. Different outfits, different places, real guys. Make a dress shirt look as cool on your feed as it does on a person., • Feed our ads. Hand off your best organic content for paid, and make variations (new hooks, new openings) when something works., • Work with creators. Help brief and direct UGC creators and influencers, and get on camera yourself when it helps., • Learn from the numbers. Track views, saves, shares, follower growth and watch time. Double down on what's working and kill what isn't., • Cover launches and moments. New products, sales, store events and the women's line launch. Who you are • You're on TikTok and Instagram more than anyone you know, and you can explain why a video blew up., • You have a portfolio of content you shot and edited yourself: a personal account, a brand you've worked with, or both. We want to see it., • You edit fast and well. You don't need someone else to finish your videos., • You've grown an account, or a piece of content, and can tell us how., • You're comfortable with a phone, a ring light and a mic, and you know how to make good lighting out of a window., • You care about style and have taste. You know what looks cool and what looks like a catalog., • You're comfortable on camera and comfortable directing other people on camera., • You move quickly, take feedback well, and can manage your own calendar without being chased., • 2–3 years making social content for a brand, creator or agency, or the equivalent body of your own work. Bonus points • Fashion, menswear or DTC ecommerce experience, • You've made content that ran as a paid ad and know what makes an ad stop the scroll, • Photography skills, • Experience working with UGC creators or influencers, • Comfortable with Adobe Premiere, After Effects or Lightroom on top of CapCut How to apply Send your resume and links to 3–5 pieces of content you shot and edited yourself. Tell us in a sentence or two which one performed best and why you think it worked.

The Social Media Assistant supports the Marketing Coordinator in executing strategies that boost the firm's visibility, client engagement, and brand reputation.This role involves content creation, social media, event coordination, research, and general marketing support.Ideal candidates are organize

Help brief and direct UGC creators and influencers, and get on camera yourself when it helps. Experience working with UGC creators or influencers. Social Media Manager & Content Creator.

The Recruitment Specialist will be responsible for building and maintaining strategic community partnerships to support the organization's growth, with a focus on recruiting children and families into the program. A successful Recruitment Specialist will be energetic and self-driven, outgoing, and personable with the ability to work independently and as a part of a cohesive team. Confidence in public speaking and presenting to large and small audiences is a critical part of this role. Duties & Responsibilities: • Conduct 70 to 100 outreach and orientation phone calls daily., • Build awareness of the organization through presentations, speaking engagements, in-person meetings, and networking with schools, community organizations, corporations, faith-based institutions, and other relevant groups., • Manage and develop partnerships: Design and implement a recruitment strategy tailored to targeted Long Island neighborhoods., • Generate applications: Implement a strategic plan to engage youth and families, assisting them throughout the enrollment process., • Attend external events, including fairs, community board, and neighborhood meetings., • Strengthen the brand: Plan and execute community events to promote the organization's mission and mentorship needs., • Represent the organization as a spokesperson at community events and potential media engagements., • Collaborate with the Digital Content Creator to create digital recruitment materials and social media campaigns., • Assist in developing marketing materials for recruitment efforts., • Conduct orientation sessions for new participants., • Attend and participate in agency-sponsored events., • Additional duties as assigned. Skills & Qualifications: • Prior sales experience preferred., • Experience working in Youth Development is a plus., • Excellent public speaking skills, confident in presenting to large audiences., • Strong relationship-building skills through networking and community outreach., • Bilingual in English and Spanish highly preferred., • Must possess a valid NYS Driver's License with a clean driving record., • Ability to travel throughout Nassau and Suffolk Counties., • Willingness to work a flexible schedule, including nights and weekends., • Strong interpersonal, diplomatic, and persuasive skills to effectively represent the organization to the public. Schedule: Wednesday: 12:30 PM - 8:30 PM Thursday: 12:30 PM - 8:30 PM Saturday: 9:00 AM - 5:00 PM Rate: $25/Hour Physical Requirements: • Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work., • Standing: Remaining upright on the feet, particularly for sustained periods of time, • Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another, • Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly FLSA: Non-Exempt Big Brothers Big Sisters of Long Island provides equal employment opportunities to all applicants and employees and strictly prohibits any type of harassment or discrimination in regards to race, religion, age, color, sex, disability status, national origin, genetics, sexual orientation, protected veteran status, gender expression, gender identity, or any other characteristic protected under federal, state, and/or local laws. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Big Brothers Big Sisters of Long Island to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Human Resources. Your employment with Big Brothers Big Sisters of Long Island is on an at-will basis, meaning either you or the Company can terminate the employment relationship, at any time, for any or no reason, and with or without cause or notice. As an at-will employee, your employment with Big Brothers Big Sisters of Long Island is not guaranteed for any length of time.

Job DescriptionDescription: Job Purpose: The Recruitment Specialist will be responsible for building and maintaining strategic community partnerships to support the organization’s growth, with a focus on recruiting children and families into the program. A successful Recruitment Specialist will be energetic and self-driven, outgoing, and personable with the ability to work independently and as a part of a cohesive team. Confidence in public speaking and presenting to large and small audiences is a critical part of this role. Duties & Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Conduct 70 to 100 outreach and orientation phone calls daily., • Build awareness of the organization through presentations, speaking engagements, in-person meetings, and networking with schools, community organizations, corporations, faith-based institutions, and other relevant groups., • Manage and develop partnerships: Design and implement a recruitment strategy tailored to targeted Long Island neighborhoods., • Generate applications: Implement a strategic plan to engage youth and families, assisting them throughout the enrollment process., • Attend external events, including fairs, community board, and neighborhood meetings., • Strengthen the brand: Plan and execute community events to promote the organization’s mission and mentorship needs., • Represent the organization as a spokesperson at community events and potential media engagements., • Collaborate with the Digital Content Creator to create digital recruitment materials and social media campaigns., • Assist in developing marketing materials for recruitment efforts., • Conduct orientation sessions for new participants., • Attend and participate in agency-sponsored events., • Additional duties as assigned. Requirements: Skills & Qualifications • Prior sales experience preferred., • Experience working in Youth Development is a plus., • Excellent public speaking skills, confident in presenting to large audiences., • Strong relationship-building skills through networking and community outreach., • Bilingual in English and Spanish highly preferred., • Must possess a valid NYS Driver’s License with a clean driving record., • Ability to travel throughout Nassau and Suffolk Counties., • Willingness to work a flexible schedule, including nights and weekends., • Strong interpersonal, diplomatic, and persuasive skills to effectively represent the organization to the public. Schedule: Wednesday: 12:30 PM - 8:30 PM Thursday: 12:30 PM - 8:30 PM Saturday: 9:00 AM - 5:00 PM Rate: $25/Hour Physical Requirements: • Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work., • Standing: Remaining upright on the feet, particularly for sustained periods of time, • Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another, • Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly FLSA: Non-Exempt Big Brothers Big Sisters of Long Island provides equal employment opportunities to all applicants and employees and strictly prohibits any type of harassment or discrimination in regards to race, religion, age, color, sex, disability status, national origin, genetics, sexual orientation, protected veteran status, gender expression, gender identity, or any other characteristic protected under federal, state, and/or local laws. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Big Brothers Big Sisters of Long Island to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Human Resources. Your employment with Big Brothers Big Sisters of Long Island is on an at-will basis, meaning either you or the Company can terminate the employment relationship, at any time, for any or no reason, and with or without cause or notice. As an at-will employee, your employment with Big Brothers Big Sisters of Long Island is not guaranteed for any length of time.

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