Head of Marketing Technology
26 days ago
New York
Job DescriptionAbout the Role:We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support. About Talkiatry:Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.You will: • Marketing Technology Ownership, • Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow., • Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem., • Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology, • Website, Lifecycle, and Ad tech, • Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms., • Evolve our current capabilities around web measurement, testing, and compliant tracking., • Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems, • Partner with Growth Marketing to integrate and enable external advertising vendors, • Data Management & Governance, • Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations., • Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance., • Own the implementation, documentation and maintenance of web privacy tools (Osano), • Cross-Functional Collaboration, • Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements., • Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives., • Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech, • Enhance and evolve with AI, • The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies.You have:, • Bachelors degree or a relevant experience, • 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS, • Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…), • Familiarity with HTML, CSS, Javascript and Figma, • Familiarity with SEO and Accessibility standards, • Strong project management and organizational skills, • Deep understanding of data models, segmentation, SQL, data workflows and interfaces, • Attention to detail with an analytical mind and outstanding problem-solving skills, • Outstanding communicator, collaborator and teammateWhy Talkiatry:, • Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care, • Collaborative environment: be part of building something from the ground up at a fast-paced startup, • Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!, • Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands