Manager, Digital Content and Storytelling
22 days ago
New York
Job DescriptionSalary: $65,000- $80,000 LOCATION DOROT is headquartered on the Upper West Side of Manhattan and the team works on a hybrid schedule. The Marketing and Communications Manager will be expected to work in the office a minimum of four (4) days a week. ABOUT DOROT Founded in 1976, DOROT (generations in Hebrew) facilitates a dynamic partnership between older adults, volunteers, and professionals through programs designed to combat social isolation and loneliness and bring the generations together. DOROT is dedicated to enhancing the lives of older adults in the Jewish and wider community to help them live more independently as valued community members. Compassion and a commitment to excellence are hallmarks of DOROTs programs and staff. The agency is a recognized innovative leader in mobilizing volunteers and infusing social work into its service delivery model. Our vast offerings of programs are conducted onsite, in the home, remotely and in the community. ABOUT THE MARKETING & COMMUNICATIONS TEAM The Marketing and Communications team is responsible for DOROTs internal and external communications and any related PR and marketing to support the recruitment of donors, older adults, and volunteers.They are part of the Advancement Team which also includes Development/Fundraising. THE OPPORTUNITY DOROT is seeking a Manager, Digital Content and Storytelling, with a background in nonprofit communications to develop strategies and content that increase the reach, engagement, and influence of DOROTs social media channels. They will also have primary responsibility for identifying and creating stories that convey DOROTs work and impact for use across platformson social media, our website, email, and printto support our strategic marketing and fundraising goals. This new role is a great fit for a superb storyteller, an experienced interviewer, and an outstanding writer and visual content creator who has produced compelling marketing material using text, video, photography, and/or graphic design. The position will report to the Director of Marketing and Communications and will be a key member of our highly collaborative and dynamic Marcom and Development teams while collaborating with program teams throughout the organization. KEY RESPONSIBILITIES Social Media • Develop strategic ideas, content, and campaigns that deepen engagement with our existing communities while growing and engaging key new audiences., • Regularly update DOROTs social media channels., • Monitor DOROT events and plan attendance at selected activities to take photos and/or video, secure quotes, and create social content, following up as appropriate to expand on or repurpose content for other platforms., • Own and update our social media calendar and collaborate with Marcom director and team to conduct long-range planning., • Build online relationships with influential organizations and colleagues to advance DOROTs standing as a leader in aging services, combatting social isolation, and fostering intergenerational connections., • Engage with and cultivate DOROTs social media communities, monitoring conversations and responding in a timely manner., • Track analytics and create and present regular reports on social media metrics, using them to continually update and inform strategies. Storytelling • Collaborate with Director of Marcom as well as colleagues in Marcom and Development and our digital marketing consultant to identify the types and timing of stories needed to illustrate DOROTs work and impact., • Serve as primary collector and creator of storytelling content, with regular contributions from members of the Marcom and Development teams., • Create and update an annual editorial calendar and oversee content creation by contributors to ensure that goals and deadlines are met., • Develop content with an eye toward repurposing it across digital mediawebsite, email, socialas well as print, in alignment with editorial calendar and marketing goals., • Write and edit blog posts and news stories for the website and for DOROTs print newsletter; create and edit videos for cross-channel use; take photos; create ads and flyers as needed using graphic design tools., • Interview DOROT constituents, donors, and staff, and do research as needed, as part of identifying and developing stories., • Stay knowledgeable and up to date on DOROT events, programs, and initiatives in order to identify potential story content and ensure that the Marcom team is covering issues as needed., • Collect, organize, and save stories/potential stories and quotes for use by the entire Advancement team. TO SUCCEED IN THIS POSITION, YOU WILL HAVE: • At least three years of experience in marketing and communications, ideally in the nonprofit field, with demonstrated success managing social media platforms and creating content that tells stories about people and impact., • Up-to-date knowledge of best practices and creative strategies on leading social media platforms, including Facebook, Instagram and LinkedIn, as well as fluency in the use of video editing tools, Hootsuite, Canva, and photography for public use. The ability to use Adobe Creative Suite is a plus., • A proven track record of growing and engaging social media audiences and of developing creative and impactful multi-media campaigns., • Excellent copywriting skills and an understanding of marketing communications and how to adapt tone and style for varied platforms and audiences., • Strong storytelling and interviewing skills including the ability to blend quotes, comments, description, and background information into cohesive stories that engage audiences., • Experience creating editorial calendars as well as compiling and presenting digital analytics., • An exceptional ability to collaborate and communicate positively with colleagues, both on your team and across departments, and a flexible, solutions-oriented approach to working with others., • An ability to manage multiple projects, priorities, and deadlines., • Comfort wearing many hats and supporting areas outside your formal role when needed., • Eagerness and ability to acquire new skills, including learning new digital platforms and technologies and developing new areas of expertise related to your work., • Availability to work approximately 8 Sundays and/or work nights per year for programs or events to take photos, conduct interviews, and collect stories. WHY WORK WITH US At DOROT, we believe that the power of connection can be transformative. Working with us means that you will have: • The ability to make an impact. DOROT is a mission-driven organization filled with passionate people focused on having a positive impact on the lives of our clients., • Generous time off. DOROT offers 20 days of vacation per year, 10 paid Federal holidays and up to as many as 13 paid Jewish holidays, as well as early office closures on Fridays. We also provide fully paid Parental Leave and other generous Leave policies., • Healthcare benefits. Medical, vision, dental, short-term disability, life insurance, and more. We offer a choice of benefits to ensure that you and your family are taken care of., • Support to plan for your future. You will be eligible for a discretionary 403(b) contribution after your 2nd anniversary with the opportunity for increasing contributions over your tenure. This is an exempt position, and candidates can expect an annual base salary between $65,000-$80,000 commensurate with experience. To Apply Please submit a cover letter, resume, and a writing sample that showcases your ability to tell a story. It is the policy of DOROT, Inc. to provide equal employment opportunity to qualified individuals for employment or advancement without discrimination because of race, color, religion creed, political association, ancestry, gender, gender identity, sex, sexual orientation, marital status, domestic violence or stalking victim status, national origin, citizenship, age, veteran status, pregnancy, disability, genetic, genetic characteristics, or other protected status.
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