Adobe Experience Platform (AEP / RTCDP) & Journey Optimizer (AJO) Technology Lead
hace 5 días
Madrid
Role Title: Adobe Experience Platform (AEP / RTCDP) & Journey Optimizer (AJO) Technology Lead Location: Madrid (Hybrid) Language: Spanish (must) + English (professional) Engagement: On-site client‑facing role ROLE PURPOSE Own the end‑to‑end Adobe Experience Cloud activation for BFS Customer across: • AEP / RTCDP: identity, schemas, datasets, ingestion, destinations, audience/suppression, • AJO: multi‑step journey orchestration with robust eligibility, arbitration, fatigue/fallback, and error handling, • CJA alignment: minimal viable data views and KPI scorecards to close the loop and optimize performance KEY OUTCOMES (KPIs) • RTCDP audience readiness and activation to native destinations (delivery health ≥ 99% successful pushes), • Identity survivorship/recency implemented and validated (join accuracy & profile merge quality), • Journeys released on schedule (≥ 99% end‑to‑end delivery success) with measurable KPI uplift – e.g., CPA↓ via suppression, CVR↑, funded‑account rate↑, offer acceptance↑ • Governance adherence across BU waves: entry/exit gates passed; consent/approvals auditable CORE RESPONSIBILITIES A) Architecture & Governance (AEP/RTCDP) • Define and maintain the AEP/RTCDP blueprint per BU (Retail, SME, etc.) with clear entry/exit criteria, • Author stewardship processes, attribute gap logs, and data contracts; enforce legal bases (GDPR/ES), • Set identity namespaces, merge policies, survivorship & recency logic with full auditability, • Establish consent orchestration (purpose limitation, opt‑in/out) embedded in activation flows B) Data Modeling & Ingestion (AEP/RTCDP) • Design XDM profile/event schemas and datasets using a minimal‑viable‑first approach, extensible later, • Map source systems (online/offline) and configure streaming/batch pipelines (freshness & completeness SLAs), • Validate ingestion hygiene, identity stitching, and release readiness for destinations C) Audiences, Destinations & Suppression (RTCDP) • Build high‑value audiences and suppression segments; prefer native destination configuration, • Document destination hygiene (failure handling, retries, monitoring, alerting); reduce media waste D) Journey Design & Build (AJO) • Configure triggers, branching logic, channel actions; codify eligibility rules from RTCDP attributes/events, • Implement arbitration (prioritization, suppression, mutual exclusivity) for offers and actions, • Define fatigue thresholds, fallback actions, and error handling (retries, notifications), • Maintain reusable journey templates for BU‑by‑BU scale; run release checklists and rollback plans E) Orchestration & Content (AJO + AEM/Target) • Coordinate with AEM/Target for content containers/cards and template‑driven personalization, • Ensure timing, content, and branching are governed by journey guardrails and compliance checkpoints F) Data & Measurement Alignment (RTCDP + CJA + AJO) • Partner with CJA to publish minimal viable data views, funnels/cohorts, uplift dashboards, and scorecards, • Close the optimization loop: use CJA insights to adjust journey timing/logic/content and audience criteria, • Document analytics playbooks (metrics dictionary, QA checks, anomaly handling) and reporting cadence G) Compliance & Governance (cross‑stack) • Embed consent/approval checkpoints throughout journeys and activations; maintain audit trails, • Maintain catalog/versioning for journeys and audiences; adhere to BU entry/exit gates, • Coach BU data stewards and marketers (in Spanish) on BAU runbooks and governance standards REQUIRED EXPERIENCE & SKILLS • 8–12 years in martech/data architecture and journey orchestration; 3+ years hands‑on AEP/RTCDP and 2+ years AJO • XDM modeling, identity stitching, ingestion pipelines, native destinations, segment activation, • Journey design with eligibility, arbitration, fatigue/fallback, error handling at scale, • Strong JSON/API and streaming/batch data patterns; governance in regulated BFS (GDPR/ES), • Spanish (B2+/native), English (B2+); excellent stakeholder leadership and Spanish‑language facilitation GOOD‑TO‑HAVE • Adobe Launch (Web SDK / Edge): consent‑aware tagging, event taxonomy, data‑layer QA, • Adobe Analytics (Workspace): complementary funnels/cohorts and rapid diagnostics alongside CJA, • Familiarity with AEM/Target personalization containers/cards and template‑driven delivery BEHAVIORAL COMPETENCIES • Architecture storytelling in Spanish; governance‑first, risk‑based decisioning, • Customer‑centric orchestration mindset with test‑and‑learn optimization discipline, • Structured problem‑solving, decisive execution, and collaborative leadership across business/marketing/IT COMPLIANCE & ELIGIBILITY • EU work authorization; strong awareness of GDPR/ES consent, data privacy, and channel policy, • Ability to operate onsite in Spain; hybrid onsite/Teams; near‑shore cadence aligned to BU waves
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