Channel Marketing Manager
hace 2 días
Barcelona
ppCambium Networks is seeking an bEMEA Channel Marketing Manager /b, preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management. /ppThe EMEA Channel Marketing Manager owns channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity, and performance. /ph3Department Description /h3pAt Cambium Networks, we simplify complex networking with powerful solutions that are easy to manage and deploy. Our ONE Network platform brings together fixed wireless broadband, fiber optics, WiFi, switching, security, and SD WAN for organizations around the world-from telecoms and service providers to enterprises, industrial campuses, and public sector institutions. /ppAt Cambium Networks, we work relentlessly to deliver reliable connectivity, simplified for everyone. We are now seeking an EMEA Channel Marketing Manager, preferably based in our Barcelona office, to support channel marketing strategy and execution across the EMEA region. Reporting to the EMEA Field Marketing Manager, this role will partner with regional sales, distributors, and channel partners to deliver pipeline growth, partner engagement, and measurable ROI through scalable programs and disciplined fund management. /ph3Scope of Responsibilities Position Expectations /h3h3Channel strategy and planning /h3ulliBuild EMEA channel marketing strategy aligned to regional sales priorities and global marketing plans. /liliCreate quarterly and annual channel marketing plans for distributors, VARs, MSPs, and integrators, including goals, program mix, budget allocation, and expected outcomes by partner and country. /liliOwn channel marketing strategy and execution across EMEA, prioritizing markets, partners, and investments based on regional business goals, opportunity, and performance. /li /ulh3Channel demand generation /h3ulliLead the planning and execution of channel-led demand programs: webinars, field events, digital campaigns, paid media, email nurtures, and co-marketing initiatives. /liliLocalize and adapt campaigns for priority markets; coordinate translations and ensure regional compliance and brand standards. /liliBuild repeatable campaigns-in-a-box for distributors and partners, including targeting guidance, recommended offers, and follow-up sequences. /liliDevelop and maintain channel-ready assets: partner toolkits, landing pages, email templates, solution briefs, pitch decks, battlecards, and casestudies. /liliRun partner marketing enablement sessions (virtual-first) and provide playbooks for campaign execution, lead handling, and reporting. /liliCollaborate with product marketing to keep positioning and messaging current and partner-friendly. /li /ulh3Channel marketing fund management /h3ulliOwn the EMEA distributor Cooperative Marketing Fund (co-op) and partner Marketing Development Fund (MDF) budget execution from end-to end, including planning, governance, prior approvals, usage oversight, claims processing, and ROI reporting. /liliDrive recurring co-op engagement with distributors through a consistent operating rhythm: /liliAnnual and quarterly co-op planning by distributor, including funding forecasts, program themes, target segments, and expected pipeline contribution. /liliQuarterly business reviews with distributors focused on co-op utilization, program results, lead quality, and pipeline impact. /liliOngoing coordination to ensure distributors deliver timely reporting on lead flow, follow-up, and conversion, and that partner-sourced leads are properly routed. /liliCo-op usage per eligibility rules and required proof-of-performance, aligned with finance and legal/compliance. /li /ulh3Optimize spend and performance: /h3ulliTrack utilization, ROI by activity, cost per lead (where applicable), pipeline influence, and win contribution. /liliCoach distributors on improving program effectiveness (targeting, creative, offers, partner recruitment, follow-up). /liliCoordinate closely with the EMEA sales team and identify opportunities to allocate MDF funds to partners for key activities. /liliTrack MDF budget and utilization, ROI by activity, cost per lead (where applicable), pipeline influence, and win contribution. /liliGuide partners as needed to improve program effectiveness (targeting, creative, offers, partner recruitment,follow-up, etc.). /li /ulh3Events and channel communities /h3ulliDrive EMEA channel marketing moments (virtual-first), including webinars, distributor partner days, regional events, and targeted industry and trade shows. /liliLead channel communications, newsletters, and community engagement to increase participation in campaigns and programs. /li /ulh3Cross-functional leadership /h3ulliWork closely with EMEA sales and channel leadership, partner account managers, marketing ops, finance, and legal/compliance. /liliCoordinate with global marketing to reuse core campaigns and share best practices from EMEA. /li /ulh3Measurement and optimization /h3ulliDefine KPIs and a reporting cadence for channel programs, including co-op and MDF. /liliTrack sourced and influenced pipeline, lead quality, conversion rates, activity ROI, and partner engagement; run retrospectives and improve programs each quarter. /li /ulh3Success metrics /h3ulliChannel-sourced and channel-influenced pipeline and revenue versus targets. /liliCo-op and MDF utilization and ROI: percentage of funds utilized, ROI by program type, compliance rate, cycle time for approvals and claims. /liliDemand metrics: MQL and SQL volume, conversion rates, cost per lead, and opportunity velocity. /liliDistributor performance: number of active reselling partners engaged in campaigns, lead follow-up performance, partner recruitment into programs. /liliPartner performance: program adoption, campaign outcomes, and revenue contribution. /li /ulh3Knowledge/ Skill Requirement /h3ulli5+ years in B2B marketing with 3+ years in channel and partner marketing (technology, telecom, networking, SaaS, or hardware industries preferred) /liliDemonstrated success driving measurable pipeline through partner and distributor programs. /liliHands-on experience managing MDF and co-op budgets, approvals, and claims processes with finance and compliance alignment. /liliStrong digital demand and campaign operations capability; comfortable running virtual first programs. /liliProficiency with CRM and marketing automation and reporting (e.g., Salesforce plus Marketo, HubSpot, or Pardot). /liliStrong partner-facing communication, negotiation, and stakeholder management. /liliAI fluency, including practical experience using AI tools to improve campaign planning, content production, analytics, and operational efficiency. /liliExperience across diverse EMEA markets (UKI, DACH, Nordics, Benelux, France, Iberia, MEA). /liliFamiliarity with PRM, partner portals, and campaign syndication tools. /liliUnderstanding of distributor-led and two-tier channel models. /liliMultilingual skills a plus; Spanish advantageous but not required, along with languages such as French, German, Italian, or Arabic. /li /ulh3Skills and Competencies /h3ulliStrong communication and stakeholder management skills; able to drive alignment across sales, distributors, and internal teams. /liliAnalytical and outcome-driven; comfortable setting targets and analyzing performance. /liliSolid project management with the ability to run multiple workstreams and deadlines. /liliBudget stewardship and vendor management. /li /ulh3Working Relationships /h3ulliReports to EMEA Field Marketing Manager /liliPartners with EMEA Sales and Channel Leadership, Partner Account Managers, Sales Operations, Global Channel Marketing, Product Marketing, Product Management, Marketing Operations, Finance, Legal and Compliance /liliExternal distributors, key partners, agencies, event and media vendors /li /ulh3Location and Travel /h3ulliPreferred location: Barcelona, Spain, as this is a Cambium office location. /liliRole scope: Regional, covering EMEA. /liliHybrid: expected in the office at least 2 days per week. /liliOther locations may be considered depending on candidate profile and company footprint. /liliTravel: 10%-25% across EMEA, depending on partner coverage and event calendar (virtual-first execution model). /li /ul /p #J-18808-Ljbffr